What you'll learn
Understand the Introduction and Importance of Account-Based Marketing (ABM) 2.0
Learning the types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM
Analyze the benefits of the framework and account-based marketing tactics
Establish an Account-Based Marketing Strategy for your business
Managing the Account-Based Marketing tools, channels, funnels, budget and content strategy
Requirements
No programming experience needed. You will learn everything you need to know
Basic digital marketing skills and content marketing skills
Description
Master course in Account-based marketing (ABM) 2.0What is account-based marketing (ABM)?ABM is a marketing strategy that focuses on a set of target accounts within a market. The marketing message is personalized for each account based on its specific attributes and needs.In ABM marketing, marketing extends beyond just lead generation. You can get the most value from your biggest accounts by upselling and cross-selling them.Account-based marketing: what it's all aboutB2B companies targeting key accounts are increasingly using account-based marketing. Account-based marketing is very effective for companies trying to sell to large accounts with long sales cycles and large deal sizes.An approach that's tailored to youWith personalized messaging, marketers take what they know about their customers and tailor the creative assets of their campaign to their specific attributes and needs.Alignment between sales and marketing : Marketing and sales teams work together on account-based marketing, identifying target accounts, customizing campaigns for them, aligning and moving accounts through the funnel before and after lead conversion.Cycles are shorter : Multiple stakeholders are involved in major purchases. As a result, the sales process usually slows down, since it starts at a lower level in the organization and moves slowly up. All prospects are nurtured simultaneously in account-based marketing, so the cycle is shortened.Getting a better ROI : The highest ROI of all B2B marketing tactics comes from account-based marketing. Account-based marketing delivers higher returns than any other marketing method, according to 85% of marketers who measure ROI.Resources aren't wasted : A small number of accounts are given a lot of attention and resources. Previously wasted resources are freed up. This course will explain about the Account-Based Marketing, ABM, B2B Marketing and B2B Sales, Connecting the sales and marketing with demand generation and lead generation along with ABM Strategy.The following lectures will be covered in this course:1. Introduction and Importance of Account-Based Marketing (ABM) 2.02. Types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM3. Benefits of the framework and account-based marketing tactics4. Establish an Account-Based Marketing Strategy for your business5. Account-Based Marketing tools, channels, funnels, budget and content strategy
Overview
Section 1: Master Course in Account-Based Marketing (ABM) 2.0 - Lectures
Lecture 1 Introduction and Importance of Account-Based Marketing (ABM) 2.0
Lecture 2 Types and ABM strategy for B2B, Lead Generation Vs Demand Generation of ABM
Lecture 3 Benefits of the framework and account-based marketing tactics
Lecture 4 Establish an Account-Based Marketing Strategy for your business
Lecture 5 Account-Based Marketing tools, channels, funnels, budget and content strategy
All UG, PG Business students, Digital marketing Learners, New business and existing business development executives, Marketing managers and digital leaders

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