What you'll learn
Value-based marketing and how to build a value offer customers want to pay for.
Core marketing concepts and how they work in business, such as needs and wants, buyer behaviour, pricing approaches, product positioning, and more.
How to discover business opportunities and use our step-by-step guide to analyse competition and monetise your business ideas.
The art of selling through key marketing communications, and how they work in supporting selling messages.
Requirements
No pre-requisites, except of learning interest to know how business works.
Description
If your child is curious how business works, this marketing course is what they need to get solid business foundations.I'm Julie and for the past 17 years I've been working as a professional marketer, qualified by a Master's degree, across global companies in Australia. When my first child was born, I started my own business and gathered plenty of experience through setting up the startup and scaling it to a successful online business.This course is ideal for children from 8 to 16 years old, and adults who want a simple, yet practical introduction to the marketing world. Students will learn key marketing concepts demonstrated through many everyday examples. Moreover, every lecture is followed by a real life example that shows how these concepts are applied in life by a real student who is starting her own business in Australia, following exactly the same process you'll learn in the course.Practice tasks give many opportunities to apply the knowledge to practice, so students can work on their own business idea as they progress through the course.Nurture your child's entrepreneurial interest and help them get a well-structured understanding of marketing, so they can confidently realise their business ideas.Thank you and enjoy the course!Note: The course is intended for purchase by adults who handle the enrolment and supervision of kids learning.
Overview
Section 1: Introduction
Lecture 1 About The Course
Lecture 2 Welcome!
Lecture 3 Disclaimer
Section 2: What is Marketing?
Lecture 4 Lecture
Lecture 5 Example
Lecture 6 Your Turn
Section 3: Understanding Customers
Lecture 7 Lecture
Lecture 8 Example
Lecture 9 Your Turn
Section 4: Competitors
Lecture 10 Lecture
Lecture 11 Example
Lecture 12 Your Turn
Section 5: Pricing Approaches
Lecture 13 Lecture
Lecture 14 Example
Lecture 15 Your Turn
Section 6: Seller Analysis
Lecture 16 Lecture
Lecture 17 Example
Lecture 18 Your Turn
Section 7: Building Value Offer
Lecture 19 Lecture
Lecture 20 Example
Lecture 21 Your Turn
Section 8: Marketing Communications
Lecture 22 Lecture
Lecture 23 Example
Lecture 24 Your Turn
The courses are designed for children 8+ with legal guardian or parental guidance.


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