What you'll learn
Analyze international business from a multi-centric perspective
Analyze market entry and market location decisions
How to successfully conduct International Market Research
Identify international business issues in advanced and emerging markets
Learn how to participate in trade fairs and how to find international Buyers
Understand the role and impact of political, economic, social and cultural variables in international business
Understand the role of social aid organizations such as the UN, EU, IMF and World Bank in facilitating international trade.
Understand the complete ins & outs of international business
Requirements
Basic understanding of Business Administration
Description
This certification course will offer students with the knowledge, skills, and abilities to understand the global economic, political, cultural and social environment for understanding the international business context. It will also prepare students to critically evaluate, formulate and execute strategies to succeed in international business ventures. It provides insights on tools and practices that help to identify and interpret international business opportunities by analyzing international management and investment strategies. It also enables exploration of practical issues faced by business managers in international business situations.
Overview
Section 1: Diagnostic Test
Section 2: Introduction to International Business
Lecture 1 Introduction to International Business
Lecture 2 Elements of International Business
Lecture 3 Internationalization & Globalization
Lecture 4 Important Terminologies of International Business
Lecture 5 Are Products only Exported?
Lecture 6 Difference between Domestic Marketing & Export Marketing
Lecture 7 Risks of International Business and Participants in IB
Lecture 8 Why do firms internationalize
Lecture 9 Why you should study International Business
Section 3: Cultural Dimension in International Business
Lecture 10 What is Culture
Lecture 11 Nature of Cross-Cultural Risk
Lecture 12 Characteristics of Culture
Lecture 13 What culture is not
Lecture 14 The cultural iceberg
Lecture 15 Lenses to understand culture
Lecture 16 Cultural metaphors and role of language in culture
Section 4: Foreign Market Entry Strategies
Lecture 17 Agenda of session
Lecture 18 Categories of participants in International Business
Lecture 19 What are focal firms
Lecture 20 Entry strategies companies use
Lecture 21 Factors to be taken into account before entering in international market
Lecture 22 4 major deciding factors of entry strategy
Lecture 23 Nature of Internationalization
Lecture 24 Advantages and disadvantages of exporting
Lecture 25 Intermediaries and Facilitators in International Business
Lecture 26 Review of entry strategies
Section 5: Emerging Markets
Lecture 27 Agenda of Session
Lecture 28 Types of Economies
Lecture 29 Difference between Advanced, Developing and Emerging Markets
Lecture 30 What makes Emerging Markets attractive
Lecture 31 Risks of Emerging Markets
Section 6: Regional Integration
Lecture 32 Agenda of Session
Lecture 33 What is regional integration and free trade area
Lecture 34 Levels of regional integration
Lecture 35 Advantages of regional integration
Lecture 36 Dilemma of regional integration
Lecture 37 What is WTO and its objectives
Section 7: Technicalities in International Business
Lecture 38 Overview
Lecture 39 Generalized System of Preference (GSP)
Lecture 40 Free Trade Agreements (FTA)
Lecture 41 Anti-Dumping (AD) & Counter-Vailing Duties (CVD)
Lecture 42 Sanctions & Embargoes
Lecture 43 Subsidies
Lecture 44 Tariffs
Section 8: Financial Environment in International Business
Lecture 45 Basics of currency and risks of currency in International Business
Lecture 46 Convertible and Non-Convertible Currencies
Lecture 47 How currency rates are determined
Section 9: Pricing in International Business
Lecture 48 Factors on which international pricing depends on
Lecture 49 Types of pricing
Lecture 50 Transfer Pricing
Lecture 51 Where Transfer Pricing occurs
Lecture 52 What is Gray Marketing and how to cope up with Gray Marketing
Section 10: Payment Terms in International Business
Lecture 53 Payment Terms in International Business
Lecture 54 What is Counter Trade
Section 11: International Exhibitions and Trade Fairs
Lecture 55 Trade fairs and their importance
Lecture 56 How to choose the right exhibitions
Lecture 57 Pre-reqs of participation
Lecture 58 What to take on Exhibition/International travel
Section 12: Feasibility & International Market Research
Lecture 59 What is an international market feasibility
Lecture 60 What is Harmonized System (HS) Code
Lecture 61 Sources of data collection
Section 13: Export Documentation
Lecture 62 Export Documentation
Section 14: Incoterms 2020
Lecture 63 What is Incoterm and its importance in IB
Lecture 64 Updated Incoterms version 2020
Section 15: International Certifications
Lecture 65 What is Certification
Lecture 66 Famous international certifications
Lecture 67 How certifications help organizations
Lecture 68 How to apply for a certification
Section 16: How to find international buyers
Lecture 69 How to find international buyers
Students, who are looking to opt international business as their career,Early professionals, who have joined or want to join International business career,Entrepreneurs, who want to take their business global,Instructors, who wish to add international business course in their teaching portfolio,Executives, working in export marketing, who want to update and enhance their skills in international business to increase chances of expanding their customer base.


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