What you'll learn
Understand the role and responsibilities of a product manager, and the skills and competencies needed to succeed.
Identify customer needs and pain points, and develop customer personas to inform product development.
Develop a product vision, strategy, and roadmap that aligns with business goals and objectives.
Prioritize features and initiatives, and manage a product backlog and roadmap.
Build and manage cross-functional teams, and work effectively with stakeholders across the organization.
Apply agile methodologies to product development, and use data to inform decision-making.
Launch products, gather feedback, and iterate based on customer insights.
Manage products through different stages of the product lifecycle.
Requirements
There are no formal prerequisites for this course, although some familiarity with basic business concepts and project management principles would be helpful.
Description
This course is designed to equip students with the foundational knowledge and practical skills needed to succeed as a product manager in today's fast-paced and competitive market. Students will learn how to identify customer needs, develop product strategies, prioritize features, build and manage cross-functional teams, and drive business results.Topics Covered:Introduction to Product Management: Role and responsibilities of a product manager, key skills and competencies, and overview of the product development process.Understanding Customers: Techniques for gathering customer insights, identifying needs and pain points, and developing customer personas.Product Strategy: Defining product vision and mission, setting goals and objectives, conducting competitive analysis, and developing a roadmap.Prioritization and Roadmapping: Methods for prioritizing features and initiatives, developing a product backlog, and creating a product roadmap.Cross-Functional Collaboration: Building and managing cross-functional teams, including developers, designers, marketers, and other stakeholders.Agile Methodologies: Overview of agile methodologies such as Scrum and Kanban, and how they can be applied to product development.Product Metrics and Analytics: Understanding key performance indicators (KPIs), tracking product performance, and using data to inform decision-making.Launch and Iteration: Strategies for launching products, gathering feedback, and iterating based on customer feedback.Managing Product Lifecycle: Understanding the different stages of a product lifecycle, and developing strategies for managing products at each stage.
Overview
Section 1: Introduction
Lecture 1 Intro to Product Management
Lecture 2 Introduction
Lecture 3 What is Product Management?
Lecture 4 Case Study
Lecture 5 Product Manager Role
Lecture 6 Product Manager's Skills
Section 2: Introduction to the Product Requirements Document
Lecture 7 Introduction
Lecture 8 Justifying Your Solution - OKR, KPI
Lecture 9 Metrics, product launch
Section 3: Refresher to Agile practices
Lecture 10 Why Agile?
Lecture 11 Agile Principles
Section 4: Fundamentals of Product Life Cycles
Lecture 12 Life Cycle of Product
Lecture 13 Life cycle of a product - Activities
Lecture 14 Horizon for Growth
Lecture 15 Product Development - Agile way
Section 5: Portfolio Planning
Lecture 16 Vision
Lecture 17 Vision Statement Activities
Section 6: Product Planning
Lecture 18 Product planning
Lecture 19 Writing Epics
Lecture 20 Breaking Epics into features
Lecture 21 Writing Epics and Features- Activity
Lecture 22 Program Backlog
Lecture 23 Business Outcome Matrix- Activity
Lecture 24 Minimum Viable Product (MVP)
Lecture 25 MVP Activity
Lecture 26 Minimum Marketable Product (MMP)
Section 7: Release Planning
Lecture 27 Introduction to Release planning
Lecture 28 Product Owner Role
Lecture 29 Writing user stories
Lecture 30 Product backlog
Lecture 31 User Story Activity 1
Lecture 32 User Story Activity 2
Lecture 33 User Story Activity 3
Lecture 34 User Story Activity 4
Lecture 35 Prioritization of user stories
Lecture 36 Prioritization- Activity 1
Lecture 37 Prioritization- Activity 2
Lecture 38 Weighted Shortest Job First (WSJF)
Lecture 39 Prioritization using WSJF Framework- Activity
Lecture 40 Release date planning
Lecture 41 Release burndown chart
Lecture 42 Story Point Estimation - Activity 1
Lecture 43 Release Date Computation - Activity
Section 8: Iteration Planning and Execution Activities
Lecture 44 Iteration Planning and Execution Activities
Lecture 45 Split Stories Into Task and Estimate
Section 9: Product owner - Roles and responsibilities
Lecture 46 Product owner - Roles and responsibilities
Lecture 47 Application lifecycle management tools
Section 10: Daily Planning
Lecture 48 Daily standup meeting
Section 11: Engineering practices
Lecture 49 Engineering practices
Lecture 50 Into to DevOps
Lecture 51 Scaling Agile practices for product development
Section 12: Additional tools for product development
Lecture 52 Design thinking tools
Lecture 53 User interviews - determine product features
Lecture 54 Story mapping
Lecture 55 Impact mapping - method to determine strategy
Lecture 56 The product vision board - Tool for creating a vision board
Lecture 57 Empathy mapping
Lecture 58 Elevator pitch
Lecture 59 Business model canvas
Section 13: Conclusion
Lecture 60 Summary
Lecture 61 Additional references
Aspiring product managers who want to learn the foundational skills and knowledge needed to succeed in this role.,Experienced product managers who want to enhance their skills and stay up-to-date with the latest trends and best practices in product management.,Entrepreneurs who want to develop and launch successful products.,Business professionals who work in related fields such as marketing, engineering, design, or project management, and want to gain a better understanding of product management.,Anyone interested in the process of creating and launching successful products, and who wants to learn more about the role of a product manager in this process


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