What you'll learn
Start your email marketing from scratch with Klaviyo
Confidently set up your flows, pop-ups, and campaigns in one sitting
Learn to generate at least 30% of your revenue with Klaviyo
Optimize your email marketing for maximum ROI
Build confidence in your email marketing skills
Master segmentation, list management, and advanced features

Requirements
No email marketing experience is needed. You will learn all you need to know.

Description
Welcome to our Email Marketing Mastery Course! If you're ready to take your email marketing to the next level, you've come to the right place. In this course, we'll teach you the strategies and techniques you need to create high-performing email campaigns that generate real results for your business.We understand that time is money, so we've designed this course to be completed in one sitting. With our video and written content, you'll be able to quickly and easily learn everything you need to know to master email marketing. We'll cover the universal laws of copywriting and design that are essential to creating successful email campaigns. We'll also show you how to leverage the DFY (done-for-you) tools available in Klaviyo to streamline your campaigns and automate your email marketing efforts.But that's not all. By the end of this course, you'll have everything you need to confidently launch and optimize your email communications, including 2 sign-up forms, a master template, at least 2 flows, 2 campaigns, and a campaigns calendar. And with our emphasis on segmentation and automation, you'll be able to save time and effort while maximizing your ROI.We'll even show you how to leverage AI (artificial intelligence) tools to supercharge your campaigns and optimize your results. By the end of this course, you'll have the skills and knowledge you need to become an email marketing pro and take your business to the next level.Don't waste any more time or money on ineffective email marketing. Join us today and unlock the power of email marketing for your business!

Overview
Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Housekeeping

Lecture 3 About Klaviyo

Lecture 4 Create your Klaviyo account

Lecture 5 Integrate with Shopify

Lecture 6 Migrate from another ESP (if applicable)

Section 2: Create your email template

Lecture 7 Create an effective email template (video)

Section 3: Grow your list

Lecture 8 Types of sign up forms

Lecture 9 Building your 1st pop-up that converts (Video)

Lecture 10 Build footer embed (Video)

Section 4: Segmenting your subscribers

Lecture 11 All you need to know about lists and segments

Lecture 12 DFY lists and segments in Klaviyo

Lecture 13 Newsletter List settings (video)

Section 5: The Universal Laws of effective emails

Lecture 14 Myths about email content

Lecture 15 Universal Laws of email copywriting

Lecture 16 Universal Laws of email design

Section 6: Building your first flow

Lecture 17 Welcome Flow framework

Lecture 18 Creating a branded Welcome Flow that converts (video)

Lecture 19 Adding a dynamic coupon code (+video)

Section 7: Revive your Abandoned Carts

Lecture 20 Building your Abandoned Cart Flow in under 20 mins (video)

Lecture 21 Change Shopify Abandoned Checkout settings

Section 8: Building more flows with this tool

Lecture 22 Foundational Flows

Lecture 23 Flows troubleshooting

Lecture 24 Flows benchmarks

Section 9: Create you campaigns calendar and schedule your first campaign

Lecture 25 Campaigns calendar to never run out of ideas

Lecture 26 Ideas of content for your campaigns

Lecture 27 The more recipients is not better

Lecture 28 Building a campaign from a Master Template (video)

Lecture 29 Building a campaign from a Klaviyo Template (video)

Lecture 30 Turn campaign into a template

Lecture 31 Campaign Benchmarks

Section 10: List Cleaning

Lecture 32 Why list cleaning is crucial

Lecture 33 Creating Unengaged Segment

Lecture 34 Creating Soft Bounces Segment

Lecture 35 Creating a Sunset Flow (optional)

Lecture 36 Suppressing profiles

Section 11: Next Steps

Lecture 37 Summary

Lecture 38 Targeted sign-up forms

Lecture 39 Pro-tips

Section 12: Additional material

Lecture 40 Brands with simple templates

Lecture 41 Gallery of email ideas

Lecture 42 Campaigns calendar

Lecture 43 AI tools to help you

DTC Ecommerce business owners motivated to build their email marketing

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