What you'll learn
In this course, you'll learn how to write compelling email copy that engages your audience, increases open rates, and drives sales.
Discover the strategies to building an effective email list, creating stunning newsletters, and turning subscribers into loyal customers.
Master the art of email marketing with our comprehensive guide, including templates, quizzes, and hands-on assignments.
Learn how to use Mailchimp to design and send beautiful, professional emails that reflect your brand and connect with your audience.
Requirements
This course is suitable for complete novices
Eventually, you can setup your Mailchimp account during the course
Description
Are you struggling to get results from your email campaigns? Do you want to build your email list, improve your open rates, and turn more subscribers into customers?Well, you're in luck! Welcome to my course on Email Marketing & Email Copywriting.In this guide, you'll learn a variety of tips and tricks to scale up your email campaigns. You'll discover how to write amazing newsletters that your subscribers will love, and you'll get access to HQ templates, including cold reach out templates to key opinion leaders as well as e-commerce templates.But that's not all. You'll also learn how to create beautiful emails in Mailchimp, one of the leading email marketing platforms.My name is Ing. Tomas Moravek, and I'm an awarded digital marketing expert with over 800,000 students on Udemy. In this course, you'll enjoy highly interactive, animated videos, screen recordings, quizzes, and writing assignments to help you learn and apply the concepts.So What exactly Is Email Marketing?Email marketing is a type of digital marketing that involves sending emails to prospects and customers. Email newsletters, promotional campaigns, and event notifications are all examples of email-based marketing messages. Email marketing provides a much higher return on investment than many other marketing channels, such as social media.The biggest advantage of Email marketing which makes it more effective compared to SEO and Social Media marketing is that it gives you a direct line to your audience.So the question is, does email marketing still work?Email marketing still, works and is super effective. You can see the efficiency of email marketing with the following statistics.The average email subscriber is worth 48.87 dollars according to a report by DMA.Email marketing's Rate of Investment is 42:1, and this super high ROI is probably why 86% of marketers consider email "important" or "very important.Why Email Marketing Still WorksEmail marketing is preferred by the digital marketers for a variety of reasons.First being that, with email marketing you own the distribution and it is a major deal.You have a direct connection to a new subscriber's inbox when they join up for your list. That isn't true of Facebook, Twitter, Instagram, or any other social media network.The other reason is that People actually WANT to Receive Email Marketing Messages.Rarely People do use social media to view advertisements. In fact According to an adweek research, 45 percent of consumers find social media commercials to be bothersome.People, on the other hand, are unconcerned about receiving marketing messages in their inboxes. They even anticipate them, and like reading about different bits of information in the mail.Hubspot discovered that 86 percent of customers prefer email-based marketing messaging to Facebook ads, TV advertising, and display ads in a survey.Another reason is that email conversions are extremely high.Email, without a doubt, has a greater reach than social media. Does this, however, imply an increase in sales?Yes, it does.In fact, nothing tops email when it comes to converting surfers into consumers. Email converts 40 times as many leads as Facebook and Twitter combined.So, what are you waiting for? Don't miss out on the opportunity to improve your email marketing skills and take your campaigns to the next level.With the included templates and strategies, you'll be able to create effective email campaigns in less time and with greater success.Join the thousands of other students who have benefited from Ing. Tomas Moravek's expert instruction and guidance.Investing in your email marketing skills now will pay dividends in the future as you increase your conversion rates and grow your business.With the highly interactive and engaging course format, you'll have fun learning and feel confident putting your newfound skills into practice.Enrolling today means you can start implementing these proven strategies right away and start seeing results in your email campaigns sooner.Let's get started on your journey to mastering email marketing and email copywriting. You're gonna love this guide.Ing. Tomas Moravek & TeamInternet Efficiency Awarded Digital Marketing Expert
Overview
Section 1: Introduction into Email Marketing
Lecture 1 Welcome into Email Marketing Course
Lecture 2 Organisation of the Course
Lecture 3 Resource Centre & Udemy App
Lecture 4 Email Marketing Guide
Lecture 5 Writing Emails
Lecture 6 Email Deliverability
Lecture 7 Please, Support us with Honest Review
Section 2: General Email Temaplates
Lecture 8 Email Teaser
Lecture 9 Assignment Introduction - Teaser Email
Lecture 10 Assignment Introduction - Mini Story Email
Lecture 11 Mini Story Email
Lecture 12 Welcome Email
Section 3: Reaching Out Email Templates
Lecture 13 Outreach on LinkedIn
Lecture 14 Guest Blog Outreach
Lecture 15 Influencer Outreach
Lecture 16 Outreach for Getting More Social Shares
Lecture 17 Please, Support us with Honest Review
Lecture 18 Cold Email to Key Opinion Leader
Lecture 19 Cold Email Reach Out to Potential Customers
Lecture 20 Cold Email Outreach to Influencer
Section 4: Link Building Email Templates
Lecture 21 Link Building Outreach 1
Lecture 22 Link Building Outreach 2
Section 5: Email Templates for E-Commerce
Lecture 23 Email Marketing for E-Commerce
Section 6: Email Marketing Platforms
Lecture 24 Quick Overview of Email Marketing Platforms
Section 7: How to Install Sign-Up Form
Lecture 25 How to Create & Install Sign-Up Form
Lecture 26 How to Connect Website
Lecture 27 Quick Testing
Lecture 28 Mailchimp API Connection
Section 8: How to Create & Design Email
Lecture 29 How to Create & Design Email
Section 9: Summary & Congratulations
Lecture 30 Email Marketing Summary
Lecture 31 Congratulations
This course is suitable for anyone who wants to improve their email marketing and copywriting skills, especially for beginners. It's especially helpful for entrepreneurs, small business owners, bloggers, and e-commerce store owners who want to grow their email list, increase open rates, and convert subscribers into customers.


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