What you'll learn
Understanding digital marketing basics
Developing a digital marketing strategy
Implementing and measuring digital marketing tactics
Staying up-to-date with digital marketing trends
Requirements
No past experience required
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C)
Description
Are you tired of spending time and money on marketing strategies that don't work?If so, it's time to take control of your digital marketing with our comprehensive course on the Concepts of Digital Marketing. In just 3 hours, you'll gain an understanding of the essential tools and techniques needed to succeed in today's digital age. From the customer journey to SEO and SEM, we cover everything you need to know to start seeing results that will make your competitors jealous.Our course is designed to be highly interactive, with practical tips and checklists packed into every section. You'll learn about the importance of having a website and the benefits of a progressive web app. We'll also show you how to prioritise keywords using the Intent Relevance Framework, and give you an overview of email marketing and social media marketing.Perhaps most importantly, we'll give you a framework for checking the relevance of digital marketing to your sector. With our Digital Usefulness Index, you'll be able to assess the potential impact of digital marketing on your business or career.Don't let a lack of knowledge hold you back. Sign up for our course on the Concepts of Digital Marketing and start seeing results today.Who this course is for:Website Owners.Business Owners.Social Media Marketers.Digital Marketers.Newcomers.Brand Owners.Side Hustlers.Freelancers.
Overview
Section 1: About the Instructors
Lecture 1 Meet the Instructor: Siddhesh
Lecture 2 Meet the Instructor: Gaurav
Section 2: Introduction
Lecture 3 Introduction to Digital Marketing
Lecture 4 Relevance of Digital Marketing to various industries
Section 3: Customer Journey
Lecture 5 Purchase Funnel
Lecture 6 Thinking as a consumer
Lecture 7 Connecting consumer needs - AIDA Model
Lecture 8 Application of AIDA Model
Section 4: Important Metrics in Digital marketing
Lecture 9 Key Terms in Digital marketing
Lecture 10 What is CTR and Conversion
Lecture 11 10 Tips to improve your CTR
Section 5: All about WEBSITE
Lecture 12 What is a Website?
Lecture 13 Benefits of a Website
Lecture 14 Progressive Web Apps
Lecture 15 Example of Progressive Web App
Lecture 16 Importance of having a Website
Section 6: Framework for checking relevance of Digital Marketing to your sector
Lecture 17 Starting with Digital Usefulness index
Lecture 18 What is Reach and Frequency?
Lecture 19 Explanation - Digital usefulness Index
Section 7: SEO and SEM
Lecture 20 Why SEO?
Lecture 21 Benefits of SEO
Lecture 22 On page SEO
Lecture 23 Off page SEO
Lecture 24 Why SEM?
Lecture 25 Importance of SEM to various industries
Lecture 26 Conjoined Twins - SEO & SEM
Section 8: The Digital Demand curve
Lecture 27 Demand Curve for search
Section 9: How to prioritise Keywords - Intent relevance framework
Lecture 28 Why this Framework?
Lecture 29 Explanation - Intent Relevance Framework
Section 10: Email Marketing
Lecture 30 Best practices - Email Marketing
Lecture 31 Recent examples of innovative and effective emails
Lecture 32 AI in email marketing
Section 11: Social Media Marketing
Lecture 33 Overview - Social Media Marketing
Lecture 34 Overview of Email Marketing
Lecture 35 Current trends in Social Media marketing
Section 12: GOOGLE
Lecture 36 The Google Ecosystem
Section 13: App Store Optimisation
Lecture 37 Overview - ASO
Lecture 38 Discovery, Engagement and Retention
Lecture 39 Key difference between SEO and ASO
Lecture 40 Factors Influencing ASO
Section 14: Key Takeaways
Lecture 41 Key Takeaways
Anyone looking to add highly paid skills to their CV,This course caters to a diverse range of ambitious individuals, from bright-eyed students and savvy business owners to visionary marketing leaders and their dynamic team members.,Website owners who want to improve and attract more traffic and sales


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