What you'll learn
comprehensive understanding of the strategies, tools, and techniques required to develop and execute effective marketing campaigns
Creating a unique value proposition that sets a brand apart from its competitors.
Understanding of all Marketing Strategic Models
How to create value using Marketing Strategy
Requirements
No pre requisites is needed
Description
Marketing is an essential aspect of any business. The ability to market a product or service effectively can be the difference between success and failure. To truly achieve marketing mastery, it's important to unleash strategies that have maximum impact. These strategies can be broken down into a few key areas.First, it's important to understand your target audience. Knowing who your customers are and what they want is crucial to creating a marketing plan that resonates with them. Conducting market research can provide valuable insights into consumer behavior, preferences, and trends.Once you have a solid understanding of your target audience, it's time to craft a unique value proposition. A value proposition is a statement that communicates the unique benefit your product or service provides to customers. It's important to create a value proposition that resonates with your target audience and sets you apart from competitors.The next step is to create a comprehensive marketing plan that utilizes multiple channels to reach your target audience. This can include social media, email marketing, advertising, content marketing, and more. Each channel should be optimized to maximize engagement and conversion rates.In addition to traditional marketing channels, it's important to leverage the power of influencer marketing. Influencers are individuals with a large following on social media or other platforms who can help promote your product or service to their audience. Finding the right influencers who align with your brand can have a significant impact on your marketing efforts.Finally, it's important to track and analyze the results of your marketing campaigns. By monitoring key metrics such as engagement rates, conversion rates, and ROI, you can make data-driven decisions that improve the effectiveness of your marketing efforts.Achieving marketing mastery requires a deep understanding of your target audience, a unique value proposition, a comprehensive marketing plan, influencer marketing, and data-driven decision making. By unleashing these strategies for maximum impact, businesses can effectively promote their products or services and achieve long-term successIIEEL have done extensive research to design this module and following key sections are covered in detail1. Introduction to Strategic Thinking and 4P's of marketing 2. Famous Marketing Models for business impact 3. Winning Strategies using Marketing Strategy4. How to create value using Marketing Strategy
Overview
Section 1: Introduction
Lecture 1 Introduction to Strategic Thinking and Why it is important
Lecture 2 4P's of Marketing
Section 2: Top Strategic Marketing Models
Lecture 3 7P's of Marketing with one example
Lecture 4 Elaboration Likelihood Model
Lecture 5 Porters Five Forces Model
Lecture 6 Services Marketing Triangle
Section 3: Winning Competitions using Marketing Strategy
Lecture 7 STP ( Segmentation, Targeting, Positioning) in Marketing
Lecture 8 3C's of Marketing
Lecture 9 AIDA Model with Example
Lecture 10 The Ansoff Matrix
Section 4: How Marketing Strategies can create Value
Lecture 11 Difference between Sales and Marketing
Lecture 12 DRIP Model Explained
Lecture 13 Marketing Funnel Explained
Lecture 14 Three Levels of Products Explained
Marketing professionals looking to advance their knowledge and skills in the field.,Business owners and entrepreneurs seeking to develop effective marketing strategies to grow their businesses.,Aspiring marketing professionals who want to gain a comprehensive understanding of marketing principles and best practices.,Freelance marketers and consultants who want to expand their skill set and knowledge base


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