What you'll learn
How to differentiate between persuasion and manipulation.
Understand rhetoric as a baseline of all persuasion.
Learn various approaches and strategies that can be applied in everyday situations.
Identify simple persuasion techniques that can improve the ability to persuade others.

Requirements
No previous requirements needed.

Description
Whether we realize it or not, we are surrounded by persuasion every day. Not only from advertisements and various other media, but also from the people we know. There are very few days that go by where there isn't someone trying to get us to do or believe something. Persuasion is a part of life. However, whether our attempts at persuasion actually work is a different story. Some people are quite effective at getting what they want; others are not. The difference between the two is often dependent upon the approach taken. This course hopes to offer some insight into how to effectively persuade people. It also seeks to teach you how to identify when others are masterfully trying to persuade *you*. We want you to be able to identify it when you see it and be able to use it when you need it. The first part of the class explores the concept of rhetoric. If language had a form of martial arts, rhetoric would be it. Thus, since we all use language every day, it would be silly not to equip ourselves with the techniques and insights it offers. You may have heard some variation of the saying: 'you shouldn't bring rocks to a gunfight'. Well, when it comes to persuasion, knowing rhetoric is the equivalent of bringing a bazooka... or perhaps a bulletproof vest, as it reveals the fundamentals behind all persuasion. The second part of class builds upon the concepts of rhetoric by covering eight ( easy language-based techniques anyone can use at any tine to persuade an audience. These tactics include using the LESS technique, Cognitive Dissonance, and Loaded Words, to name a few. These are simple but highly effective tactics you can begin using immediately to be more convincing. It has been said that a person's inherent morals are only revealed once they have power. Thus, we implore you: please use this knowledge for good, not evil, because in many ways, it truly offers access to a real-world superpower.Enjoy.

Overview
Section 1: Introduction to Persuasion and Rhetoric

Lecture 1 Introduction

Lecture 2 Persuasion vs. Manipulation: What's the Difference?

Lecture 3 Rhetoric: The Ancient Art of Persuasion

Lecture 4 Tactic #1: Cognitive Dissonance

Lecture 5 Tactic #2a: Maslow's Hierarchy of Needs

Lecture 6 Tactic #2b: Applying Maslow's Needs to Persuasion

Lecture 7 Tactic #3: Key Phrasing

Lecture 8 Tactic #4: The LESS Method

Lecture 9 Tactic #5: Using Anecdotes

Lecture 10 Tactic #6: The Ransberger Pivot

Lecture 11 Tactic #7: The "You Are Free" Technique

Lecture 12 Tactic #8: Loaded Words

Lecture 13 Closing Comments

Anyone who wants to learn basic persuasion skills.

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