What you'll learn
Develop a clear plan on how you as a retailer will succeed in an increasingly crowded retail landscape
Understand the traditional drivers that are unique to retailing and that distinguish the retail industry from others
Understand the rapidly changing trends in retail that have become today's new drivers for success
Understand the need to adopt a strategic orientation to their businesses in order to maintain growth and prosperity
Understand some of the global retail challenges that require urgent attention by all retailers if they are to remain profitable
Understand the different elements of strategic planning for a retailer and the sequence to follow
Understand how to define your market as a retailer to be able to deliver the right product to the right customer
Understand how to create a strategic vision for any retail business
Requirements
No prior experience required. Just need an open mind and willingness to learn.
Description
Retailing is a science and an art; both of these genres come together in this course.It is ideal for anyone who is starting their career in retail as well as for those who have escalated through the ranks without any formal development.Retail has long been a game of testing and learning: trying different things, finding out what works, and doing more of it.But as the industry matures, disciplined mid-and long term strategic planning and focused execution are becoming indispensable for sustainable performance.Retailers need to be able to identify pockets of future growth in new categories, new target groups , or new regional markets.This course providers learners with insight into strategic decision making, retail marketing mix and the retail business model.They will learn to enhance their business acumen and awareness in terms of internal, external and competitive forces.Learn how to adaptive business models ,value propositions, and format strategies to the dynamics of emerging local and international markets.Powerful in the messaging, simple to understand "The Complete Guide For Mastery In Retail Strategy course can truly be great market differentiations and a game changer if followed and executed well.This course can instantly change the life of an organisation in retail space.
Overview
Section 1: Introduction
Lecture 1 Course Overview
Section 2: The Strategic Framework
Lecture 2 Essence Of Strategy
Lecture 3 Environment
Lecture 4 Requirement
Lecture 5 Development
Lecture 6 Application
Lecture 7 Investment
Lecture 8 Documentation
Section 3: Traditional Drivers Of Success
Lecture 9 The Traditional Drivers Of Success
Section 4: The New Drivers Of Success
Lecture 10 The New Drivers Of Success
Section 5: Delivering The Retail Offer
Lecture 11 Delivering The Retail Offer
Section 6: The Elements Of Strategic Planning
Lecture 12 The Elements Of Strategic Planning
Section 7: Retail Evolution And Reinvention
Lecture 13 Retail Evolution And Reinvention
Section 8: Define Your Market
Lecture 14 Define Your Market
Section 9: Strategic Vision
Lecture 15 Strategic Vision
Section 10: Retail Strategy And Buying Strategically
Lecture 16 Retail Strategy And Buying Strategically
Section 11: IMPROVING SALES PERFORMANCE
Lecture 17 Retail Strategy And Buying Strategically
Section 12: Improving Sales Performance
Lecture 18 Improving Sales Performance
Section 13: The Retail Strategy Mix
Lecture 19 Procure
Lecture 20 Transpose
Lecture 21 Transact
Section 14: The Purpose Of A Retail Business Model
Lecture 22 The Purpose Of A Retail Business And Retail Business Model
Section 15: Evaluating Strategy
Lecture 23 Evaluating Strategy
Lecture 24 Asset Management
Section 16: The Strategic Profit Model
Lecture 25 The Strategic Profit Model
Section 17: Financial Objectives
Lecture 26 Financial Objectives
Section 18: The Changing Value Equation
Lecture 27 The Changing Value Equation
Section 19: Implementation Of Pricing Strategies
Lecture 28 Implementation Of Pricing Strategies
Section 20: Marketing Objectives And Retail Brand
Lecture 29 Marketing Objectives And Retail Brand
Section 21: Private Brands
Lecture 30 Private Brands
Section 22: The New Segmentation For The Future
Lecture 31 The New Segmentation For The Future
Section 23: The Challenges Of Width And Depth
Lecture 32 The Challenge Of Width And Depth
Section 24: Introducing Innovation
Lecture 33 Introducing Innovation
Section 25: Strategic Out Of Stocks
Lecture 34 Strategic Out Of Stocks
Section 26: Assessments
Lecture 35 Assessments
A comprehensive retail strategy course if you are a student who wants to make retail a career.,This is a simple yet comprehensive guide on retail strategy if you are a retail entrepreneur who is into retail start ups.,If you are a retail professional wanting to sharpen your retail acumen and accelerate your career.,If you are in retail Top management, this is a useful retail tool kit to look at your business in an easy way.,If you are a retail professional wanting to sharpen your retail strategy skills,If you are a retail supplier wanting to master retail strategy skills,If you are a retail consultant and use this as a handy resource tool kit.


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