What you'll learn
Develop a campaign framework that converts leads and sales
Plan your structure for your main advertising channels
Set goals and objectives for your campaign
Learn concepts that will improve ROI and lead generation efforts
Requirements
No campaign experience required. This course is suitable if you haven't launched any campaigns and want to know how to implement best practice campaigns OR if you have previously launched campaigns and want to know how to optimise and improve your results.
Description
In this course I'll share my tried and tested multi-channel campaign framework which works across both B2C and B2B marketing, that has helped me achieve the following across different campaigns: 150% increase in revenue, doubled the conversion rate, achieved an ROI of 544%!Are you ready to turn ordinary into extraordinary?Implementing the campaign framework that you'll learn in this course, you will:Feel accomplished in your marketing career by improving your lead generation effortsHave the satisfaction of reaching your goals with my campaign frameworkBe proud of your efforts and outcomes & get noticed within your organisationCreate smashing campaigns with the new practical strategies you'll haveBe an inspiring marketer that gets resultsIn this course we'll cover 5 modules: The beginning and the end: how to setup your campaign for success and measure itMy Secret Campaign Framework: I promise you you're not using this and you need itChampioning the Big Idea: develop your hero messageCreating full funnel strategies on your main ad platformsMindset, Motivation and Focus: how to push through the challenges A few years ago I had some difficult stakeholders to deal with - I came to a crossroads moment where I decided there was no other option but to 'prove' what my team was doing was getting results. I had been running my campaign framework for years but I hadn't articulated it or communicated it to explain the integrated nature of it which meant focussing efforts to a single message and outcome.This is when I developed the campaign that resulted in doubling the conversion rate for this particular product.I properly developed my signature campaign frameworkYou will spend, and probably have, just like me, in excess of $2000 on digital courses that take you through channels or digital strategy, but you didn't get anything strategically that you could execute on to elevate results in your day-to-day.In this course I take you through practical strategies you can deploy everyday to improve your results.Learn how to utilise your budget more effectivelyAre you frustrated on spending your marketing dollars on efforts that are not converting? I show you how to focus your efforts and target, so that your marketing campaigns get better results.Are you ready to get a bigger bang for your buck?Are you ready to get better results?ENROL NOWHow would you feel if you were able to optimise your marketing results, get more leads, and add more value to your organisation?What do you think would happen?People and colleagues would start celebrating the marketing efforts, your boss would be sending you lots of praise, maybe your organisation has an incentive scheme that you're now eligible for.You've put yourself on the radar for promotion and bonuses in addition to the feeling of being valued and adding value, and the appreciation that comes from that.I don't even need to go into a pitch about the price. All that stuff is invaluable. You just don't get it anywhere else. It's not something your boss even knows let alone has time to take you through. It's on you to develop your skills, develop your marketing prowess.The concepts in this course and the secret framework is unique to this course and my methodology.It is made up of 5 weekly modules covering everything from establishing a good place to be able to show your results, to the secret framework, how to build hype, and and after party, to capitalise on your results.If you're ready to level up your skills and get results in your campaigns, enrol now.
Overview
Section 1: Introduction
Lecture 1 Overview
Lecture 2 Practical Strategy & The Importance of Setting Goals
Lecture 3 SMART Goals, Target Audiences & My Top 3 Tips
Lecture 4 Objectives & Key Results
Lecture 5 Setting up your Campaign Metrics and KPIs
Section 2: My Secret Campaign Framework
Lecture 6 My Secret Campaign Framework Explained
Lecture 7 "Hype" Pre-Event Activation
Lecture 8 "After Party" Post-Event Activation
Section 3: Championing the Big Idea
Lecture 9 Championing the Big Idea, Developing Your Hero Message
Lecture 10 Campaign Strategy-on-a-page
Section 4: Creating Full Funnel Strategies on Each Channel
Lecture 11 Intro & Paid Social
Lecture 12 Google ads and Influencer Marketing
Lecture 13 Email marketing
Lecture 14 Team Gantt Tutorial
Section 5: BONUS Module: Mindset, Motivation & Focus
Lecture 15 Mindset, Motivation & Focus
Lecture 16 Workbook Explained
Lecture 17 Wrap Up
Junior to mid-level marketers and communications professionals,Senior marketing professionals that want to optimise their campaign results,Small business owners that are executing their own campaigns,Sign up your team: Senior marketers that want their team to execute best practice campaigns


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