What you'll learn
Branding
Advanced Marketing Strategy
Culture Marketing
Digital Marketing Specialist Level
Requirements
Must be able to speak and understand basic English
Description
Welcome to the International Institute of Digital Marketing The International Institute of Digital Marketing is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that's all around us, yet there has been no solid foundation for marketing for many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed - a foundation with the ability to be built upon and developed with time.This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.This course consists of;● 57 Lecture Videos● 29 Assignments to be submitted to IIDM● 11 Quizzes● 15 External Resources● Practical Social Media Marketing and Content Creation● Practical Marketing Strategies and SEO● Learn to create successful Paid Advertisements on Facebook, LinkedIn, and Google.You've worked on the strategies for marketing, but your work is calling for more in-depth, more advanced methods. The Licensed Digital Marketing Specialist Course teaches you all of the high-level specialized information you need to know, from advanced marketing methods, adapting to a changing marketplace, learning unique web cultures, reductive marketing methods to avoid, and more.Comprehensive 3 months of Live TrainingIntroduction to Advanced Digital MarketingSlash and burn marketing methodsReactive Marketing & Online CultureSponsored Content & AffiliatesUnderstanding Owned Space & Filling a NicheAdaptationSmall fish in a big pondUnderstanding Website Culture
Overview
Section 1: INTRODUCTION
Lecture 1 Welcome to the International Institute of Digital Marketing
Lecture 2 Register your profile on IIDM Website
Lecture 3 Become an Affiliate with IIDM
Section 2: BRAND MARKETING MASTER: SOCIAL MEDIA MARKETING
Lecture 4 Research Activity
Lecture 5 Setting Goals and Choosing Channels
Lecture 6 Social Media Channels
Lecture 7 Social Media Posting Strategies and Automation
Lecture 8 Automation tools for Social Media Marketing: Heropost
Lecture 9 Create Social Media Graphics on CANVA
Lecture 10 Brand Loyalty
Section 3: BRAND MARKETING MASTER: BLOGGING & PODCASTING
Lecture 11 How To Create A Blog
Lecture 12 Develop SEO Plan For Your Blog
Lecture 13 Creative content for Social Media: Podcasts
Section 4: BRAND MARKETING MASTER: PAID MARKETING
Lecture 14 Linkedin Ads
Lecture 15 Facebook Ads
Lecture 16 A/B Testing
Lecture 17 Instagram Ads
Lecture 18 Google Ads: Interface and Display campaign
Lecture 19 Google Ads: Search and Video Ads
Section 5: BRAND MARKETING MASTER: SEO & SEM
Lecture 20 What is Search Engine Optimization (SEO)?
Lecture 21 What is Search Engine Marketing (SEM)?
Lecture 22 How SEO Affects Your Business
Lecture 23 Setting SEO Expectations
Lecture 24 Reading Search Engine Result Pages
Section 6: ADVANCED MARKETING STRATEGY: FUNDAMENTALS OF MARKETING STRATEGY
Lecture 25 What is a Digital Marketing Strategy?
Lecture 26 Refine Your Strategy
Lecture 27 Present Your Strategy
Lecture 28 Affiliate Marketing
Section 7: ADVANCED MARKETING STRATEGY: TOOLS AND METHODS
Lecture 29 Google Analytics
Lecture 30 Google My Business
Lecture 31 Understanding Eligibility to Claim A Google My Business Profile
Lecture 32 Claiming Your Google My Business Profile
Lecture 33 Setting Up A Business Listing On Top Citation Sites
Section 8: ADVANCED MARKETING STRATEGY: CONTENT STRATEGY
Lecture 34 Overview of Long-Term Content Strategies
Lecture 35 Plan A Successful Content Strategy and Avoid Common Mistakes
Lecture 36 Getting Ideas for Content
Lecture 37 Working With An Editorial Calendar
Lecture 38 Promote Your Content With Social Media
Section 9: ADVANCED MARKETING STRATEGY: ONLINE CULTURE
Lecture 39 Understanding How Search Engines Index Content
Lecture 40 Competitors Analysis
Lecture 41 Concentrated Efforts
Lecture 42 Creating A Holistic Page Experience For Visitors
Lecture 43 Email: Educate and Engage The Needs of The Audience
Lecture 44 Social: Engage By Knowing The Need, The Time, and The Language
Section 10: CULTURE MARKETING MASTER: FINDING AND ADAPTING TO YOUR BUSINESS NICHE
Lecture 45 What is Market Research
Lecture 46 Types of Market Research
Lecture 47 Reposting Strategy
Lecture 48 Getting Local Backlinks
Lecture 49 A Word of Warning About SEO
Section 11: CULTURE MARKETING MASTER: UNDERSTANDING WEBSITE
Lecture 50 What is Web Design & Development
Lecture 51 Deeper Look at Web Design & Development
Lecture 52 What is Web Analytics?
Lecture 53 Web Analytics Basics
Lecture 54 Web Analytics Tools
Lecture 55 Web Analytics Roadmap
Lecture 56 Web Analytics Strategy
Section 12: CONGRATULATIONS!
Lecture 57 CONGRATULATIONS!
Beginner Digital Marketer,Traditional Marketer,Marketing Executives,Small Business Owners


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