What you'll learn
Find Your Business Strategy
Define Your Target Customers
Research Find What Your Customers Want
Clearly Identify Business Goals and Build Processes
Develop a Long Term Marketing Plan
Turn Cookies into Customers
Measure and Modify Your Plan
Requirements
you will learn everything you need to know
Description
In a recent survey, 47% of marketers stated that their biggest obstacle to online marketing was a lack of strategy. Unfortunately, in my experience, I have seen that to be true in many companies. I want to help you avoid this common pit fall. Hello, I'm Matt Bailey, I'm a digital marketing speaker, trainer, and best-selling author. I provide in-house training for some of the biggest brands in the world. Google, Microsoft, IBM, Procter and Gamble, and Disney. In order to be successful, I want to share with you ways you can focus on good data, predictable trends, and lessons learned to create your online, marketing strategy. After more than twenty years in the digital marketing industry, I've worked with many successful companies who had something in common. All of them had a specific strategy that kept them on course despite changes, new technologies, and challenges. They had an internal directive coupled with an emphasis on data that allowed them to avoid mistakes, resist marketing fads, and focus on what works. In this course, I'm going to share successful methods with you. First, I'll show you how to define your business and articulate a clear plan. Second, I'll share ways you can identify and research your audience. Third, I'll discuss ways you can incorporate different technologies. Fourth, I'll explain how you can evaluate what is best for your business and finally, you'll integrate your content marketing into lead generation Having a clear plan to success is vital with the overwhelming amount of marketing choices you have to make. I look forward to helping you build confidence in your marketing and improving your business as you'll know what to do, when to do it, why you're doing it, and how to measure and improve.
Overview
Section 1: Building an Integrated Online Marketing Plan
Lecture 1 Enter
Lecture 2 The strategy problem
Section 2: Find Your Business Strategy
Lecture 3 Knowing who you are 1.1
Lecture 4 Defining your narrative statement 1.2
Lecture 5 Identifying emotional needs 1.3
Lecture 6 Create your value statement 1.4
Section 3: Define Your Target Customers
Lecture 7 Identifying customer groups 2.1
Lecture 8 Creating a customer persona 2.2
Lecture 9 Measuring customer lifetime value 2.3
Lecture 10 Quantifying customer loyalty 2.4
Section 4: Research Find What Your Customers Want
Lecture 11 Researching keywords to find audience needs and in.3.1
Lecture 12 Using Google Trends to find market trends and cust.3.2
Lecture 13 Developing your initial plan 3.3
Lecture 14 Using micromoments to create customers 3.4
Section 5: Clearly Identify Business Goals and Build Processes
Lecture 15 Defining your marketing goals 4.1
Lecture 16 Differentiating between acquisition and engagement.4.2
Lecture 17 Understanding messaging and objectives 4.3
Section 6: Develop a Long Term Marketing Plan
Lecture 18 Understanding the purpose of content marketing 5.1
Lecture 19 Planning content assets 5.2
Lecture 20 Creating a long-term content calendar 5.3
Lecture 21 Curating content 5.4
Section 7: Turn Cookies into Customers
Lecture 22 Getting the big picture 6.1
Lecture 23 Retargeting visitors 6.2
Lecture 24 Designing effective landing pages 6.3
Lecture 25 Getting that email address 6.4
Lecture 26 Stopping the blast 6.5
Section 8: Measure and Modify Your Plan
Lecture 27 Measuring the right things 7.1
Lecture 28 Visualizing your measurement process 7.2
Lecture 29 Developing a 360 customer profile 7.3
Lecture 30 Next steps 7.4
Anyone who wants to trade online


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