What you'll learn
Step-by-step plan for business growth and success!
The power of branding and why it's your most valuable business asset.
How to audit your brand to find weaknesses and capitalize on strength.
Define the foundation of your brand's Purpose, Vision, Mission, and Values.
Locate and attract your target audience and ideal customers.
Audit the competition and differentiate your brand to capitalize on their weaknesses.
Positioning your brand and communicate to your audience.
Design visual identity and brand guidelines to maintain consistency and build brand recognition.
Requirements
No design or branding experience required.
The ability to follow simple steps and complete research to build a brand.
A desire to learn and implement leading strategic brand-building techniques, methods and practices.
Description
Learn how to develop an effective brand strategy, and design engaging visual identity. By implementing the 7 brand principles revealed in this training, you can successfully launch a new brand, or refresh your current brand to beat the competition, and attract more customers.Day 1 - Define Your BrandLearn how to define the foundation of your brand. This is who you are, why you do what you do, and what problem your business solves. It is your brand's purpose, vision, mission, and your values. Your brand heart is the reason why you exist, and how you plan to make the world a better place.Day 2 - Target Your AudienceLearn how to target your audience, define your demographic, and discover who your ideal customer is. By clarifying who your audience is, you will learn their beliefs, what's important to them, and what drives their purchasing decisions. You will also gain clarity about their goals, their pain points, and what might make them hesitant to use your product or service.Day 3 - Beat Your CompetitionLearn how to locate and beat your competition. You must discover who your competition is, how you are different from them, how you are the same, what makes them better than you, and what you are able to do that they cannot. By determining their strengths and their weaknesses, you can then capitalize on those weaknesses by differentiating your brand from theirs.Day 4 - Speak to Your CustomersLearn how to speak to your customers and where you should strategically communicate to your audience to create positive engagement. Your messaging should allow your audience to easily understand what you do, what are your values, what is your promise, and the benefits that your products or services offer. Your brand's message includes your name, your tagline, your voice, your personality, and your value proposition.Day 5 - Design Your Visual IdentityLearn how to design impactful and engaging Visual Identity. Your visual identity includes your logo, your brand's color palette, the typography you use in your designs, and how you coordinate illustration, photography, icons, web design, and motion graphics to create a consistent look and feel, so your customers can easily recognize your brand.Day 6 - Implement Your Brand StrategyLearn the process of implementing and coordinating your brand messaging and visual identity consistently across all your consumer touchpoints. You will take all the hard work, commitment, and time you have put into developing your brand, and strategically releasing it into the world for everyone to see.Day 7 - Manage Your BrandLearn how to create guidelines for your team to use as they develop your marketing campaigns, advertisements, and all your touchpoints. Proper management, enforcement, and systematic audits of your brand assets will not only maintain consistency, but also reveal where your brand may be failing so you can make the necessary adjustments.
Overview
Section 1: Introduction
Lecture 1 Introduction: The 7 Brand Principles
Lecture 2 DAY 1: How to Define Your Brand
Lecture 3 DAY 2: How to Target Your Audience
Lecture 4 DAY 3: How to Beat Your Competition
Lecture 5 DAY 4: How to Speak to Your Customers
Lecture 6 DAY 5: How to Design Your Visual Identity
Lecture 7 DAY 6: How to Implement Your Brand Strategy
Lecture 8 DAY 7: How to Manage Your Brand
Business owners looking to elevate their existing brand.,Entrepreneurs who want to build a long lasting brand that customers love.,Marketers & Web Designers who desire to learn more about developing and implementing brand strategy.


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