What you'll learn
Build a Marketing Strategy to reach your goals using HubSpot tools
Attract, nurture and convert leads using HubSpot Marketing tools & Automation
Reach your Marketing goals with the customized Marketing plan you are going to build for your business
Create HubSpot Workflows for Lead Segmentation, Lead Nurturing & Retention
Take full advantage of all features inside the HubSpot Marketing Hub
Improve your Marketing Strategy by mastering fundamental HubSpot Marketing Reports
Requirements
You need to know HubSpot basics (At least how add contacts to the CRM, what are HubSpot properties, how to create lists and emails)
You need access to a HubSpot Marketing Professional plan. If you don´t have this, I can help you get access to a 14-day free trial. More info below.
Description
Did you know that HubSpot is one of the few Marketing platforms that gives you features to tackle ALL stages of the Customer funnel? Most Marketing platforms out there help you communicate with your leads once they are inside your email list, but do a poor job of supporting you on the ATTRACTION phase of the funnel. It sounds a bit crazy, right? Your leads have to come from somewhere... How do you attract them and add them to your Customer funnel?HubSpot is one of the few platforms that helps you with your funnel from beginning to end: ATTRACT CONVERT NURTURE TURN LEADS INTO CUSTOMERS RETAIN CUSTOMERS In this course, you will build an END-TO-END MARKETING STRATEGY to reach your goals using HubSpot tools. Learn WHICH features to use, WHEN, and HOW! We will choose tactics and tools to support you at each stage of your buyer's journey.Every HubSpot feature has a purpose. When combined the right way, all these features will help you achieve your business goals in an efficient way. --Quick course outline:THE STRATEGY: What is a Marketing Strategy, and how do you build one What is the Marketing funnel What are the different Marketing funnel stages, and how do you make people go from website visitors to leads and then customersHUBSPOT FEATURES: Which HubSpot features can you use to ATTRACT potential customers to your business, and how to choose between them- SEO Strategy: Use HubSpot to do your keyword research and rank higher on Google using the Topic Cluster approach- Content creation tools: Create different types of content pieces to attract potential customers- Ads: Create & Manage your paid ads from within HubSpot and monitor which ads are bringing you more leads and customers- Social Media: Automate Social Media scheduling and see how your posts impact contact conversion Which HubSpot tools can you use to CAPTURE potential customer´s email addresses and build your email list- Choose between different types of forms and capture the information you need from a customer- Use Chatbots as a lead generation tool What are the two steps for turning a lead into a customer What happens once you add someone to your CRM: Lead Categorization & Segmentation- Segment your contacts based on attributes & behavior- Measure their level of interest and encourage them to take action!- Learn tactics for categorizing contacts manually and on autopilot- Use HubSpot Lifecycle Stages & Custom Properties for Lead Segmentation How do you nurture them until they become paying customers: How to communicate with each audience group- Implement a Lead Nurturing Strategy from scratch- Communicate with different audience groups in an efficient way- Build workflows to make people go down your funnel and become customers How to leverage HubSpot tools to retain customers How to track Sales inside HubSpot: a quick look at deals What are the four types of Marketing reports that every business needs to have---ATTENTION:This course is NOT an introduction to HubSpot - If you need a HubSpot intro or a refresher course, check out my Instructor Profile. My courses HubSpot for Beginners & HubSpot for Marketing Professionals will get you on the right track!This course requires access to HubSpot Automation (Workflows) and Reporting - If you don't have this, I can help you get access to a 14-day FREE trial for a HubSpot paid Account - just so that you can at least complete this course and take the assignments. Check out Lesson 1 inside of Section 1 for more info and the link to the trial.I am a certified independent HubSpot expert providing HubSpot account management and training services to companies and professionals from all over the world. I have 15+ years of experience in Digital Marketing and have been working exclusively with HubSpot since 2018. I love helping businesses and professionals grow by learning HubSpot.This is one of my student testimonials:I just completed the course - and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy. I honestly never knew what were the actual possibilities of the HubSpot platform and now I finally do! Thank you so much for this course! Tamara Biljman, Content Strategist- Feel free to check out my website for more testimonials.I take pride in assisting my students and coaching clients throughout the learning journey, so feel free to ask me any questions at any time during the course.--ThalitaThis course is an independently developed course offered by Thalita Milan and has not been created, endorsed, or verified by HubSpot, Inc. HubSpot, Inc. shall not have any liability with respect to this course offered by me, Thalita Milan.
Who this course is for
Marketing professionals using HubSpot
Anyone using HubSpot for Marketing purposes (Business Owners, Consultants, etc)

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