What you'll learn
SMM
Social Media Marketing
Social Media Management
Digital Marketing
Instagram Marketing
What is social media marketing and who is social media marketer
Content and content plan
Marketing analysis in social media
How to design an Instagram profile
Viewing skill
Selling texts formulas
Moodboard
Tone of voice
Promotion in Instagram
Briefing
Commercial offer
Technical tasks
Trends in Instagram
Personal brand
How to look for a job

Requirements
For better learning experience you may use laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Description
Welcome to the Social Media Marketing & Management Expert ProgramYou will know about: what is SMM, its prospects, what are content and content plan and how to structure it, marketing analysis in SMM (competitors and target audience), how to design an Instagram account (header and feed), how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas, tone of voice, promotion and its types, trends in Instagram, personal brand and why is it important, structure of commercial offers and technical tasks, how to brief a client and how to look for a job.Course Desription and requirements:To take the course on Social Media Marketing & Management Expert, here is a clear breakdown of what you need to do:1) Familiarize yourself with the course curriculum:Read through the course syllabus to understand the topics covered and the learning outcomes.Identify the key areas that you need to focus on.Allocate dedicated time for learning:2) Determine a consistent schedule for studying the course materials.Set aside specific hours each day or week to devote to learning.Create a conducive learning environment to minimize distractions.Study the course materials:3) Begin with the introductory module to gain a foundational understanding of social media marketing and management.Dive into each module sequentially, ensuring you grasp the concepts and ideas presented.Take notes, highlight important points, and make summaries to reinforce your learning.Engage with the course content:4) Actively participate to discussions and ask questionsSeek clarification whenever you have doubts or questions about the course material.Apply the knowledge practically:5) Work on practical exercises and assignments provided in the course.Implement the strategies and techniques discussed in real-life scenarios to gain hands-on experience.Experiment with different social media platforms and tools to reinforce your understanding.Reflect on your learning:6) Periodically review and reflect on the concepts you have learned.Analyze your progress and identify areas for improvement.Consider how you can apply the knowledge to real-world situations.Stay updated on industry trends and changes:7) Continuously engage in learning beyond the course material.Stay informed about the latest developments, strategies, and tools in social media marketing and management.Follow reputable blogs, attend webinars, and join relevant communities to expand your knowledge.Practice continuous learning:Recognize that social media marketing and management is an ever-evolving field.Commit to ongoing learning to keep up with the latest trends and industry changes.Seek out additional resources, courses, or certifications to further enhance your expertise.Remember, the importance of continuous learning in the field of Social Media Marketing & Management cannot be overstated. It allows you to stay up-to-date with the latest trends, algorithms, and platform updates. Social media platforms are constantly evolving, and user behaviors and preferences change over time. By engaging in continuous learning, you can adapt your strategies and techniques accordingly, ensuring your skills remain relevant and effective. Embrace a growth mindset, be open to new ideas, and consistently seek opportunities to expand your knowledge in the dynamic world of social media marketing and management.Course provided by: The Retail Banking School, Lisbon, global banking, fintech and business school.After finishing a course you will get: key knowledge about the work of a SMM-expert, content and how to create a content plan; how to make an analysis in SMM; how to design an Instagram account; how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas; tone of voice, free and paid promotion; trends in Instagram; personal brand and why is it important; rules and structure of technical task; rules for writing a commercial offer; structure of briefing; where and how to look for work.Course Plan:For finishing of a course you need to review and understand provided video and materials at topics:1. About profession, content and content plan 2. Marketing analysis in social media3. How to create and fulfill an Instagram profile: moodboards, AIDA and 4U selling texts, tone of voice4. Promotion in Instagram5. How to write a briefing, technical task and commercial offer6. Trends in Instagram, personal brand of SMM-er, how to look for a job Also in case of questions you may use support of Instructors, please use functionality of "questions"Course Author:Zhansaya Berdikulova Education:Bachelor of Economics and Business of University of International Business Master of Economic Sciences of M.Auezov South Kazakhstan UniversityExperience and examples of projects:● Invictus Fitness Club chain● The first advertising agency ● Cardiocenter "Cardio"● Educational Center ● Educational and charitable project "Garyshker"Course Full Description and Welcome Letter:Hello!Welcome to the social media marketing courseIn this course, we will learn the key and most important knowledge and skills for a social media marketer or manager. The course is compiled based on my experience and the requirements of different companies. I want to draw your attention to the fact that each lesson has its own task, you can share it in the comments or send me an email (zhansib@gmail.com ). By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio. After completing this course, you can safely get a job without being afraid of not knowing something. A little about meMy name is Zhansaya, but for you I'm just SayaI've been working in SMM for a couple of years as a freelancer. Also I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.This profession gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.I wish you new knowledge and hope that the course will be useful and effective for you!Linked topics:SMMSocial MediaSocial Media MarketingSocial Media ManagementDigital MarketingFacebookInstagram

Overview
Section 1: Introduction

Lecture 1 Welcome to RBS

Lecture 2 Onboarding to the Learning Process

Section 2: Main Part

Lecture 3 Introduction to SMM

Lecture 4 Marketing analysis in SMM

Lecture 5 How to design Instagram profile

Lecture 6 SMM Approaches and Tools

Lecture 7 Promotion

Lecture 8 Process of work with stakeholders

Lecture 9 Personal brand and clients searching

Section 3: Interactive Part, Next Steps and Answers to Questions

Lecture 10 Interactive Part

Lecture 11 Congratulation with finishing from RBS

Course for any who want to build a career at marketing, especially social media marketing, PR, creative.

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