What you'll learn
Introduction to Digital Marketing, what is Digital Marketing, Marketing research..
The Objective of learning, The digital marketing Revolution, Digital Marketing History
Digital Marketing Job Opportunities, Who Should Learn Digital Marketing? Digital Marketing Experts are likely to Get Paid More
Digital Marketing Expert - Trending Jobs, Foundation of Digital Marketing Course, Activity
Important Terms for Digital Marketing, Important Concepts for Digital Marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing)
PPC (Pay-per-click), CPC (Cost-per-click), CTR (Click-through rate)
SERP (Search Engine Results Page), Keywords, Ad Rank, Landing Page
Conversion Rate, A/B Testing, Impressions, Clicks Impressions Share, Quality Score
Ad Copy, Ad Extensions, Retargeting, Remarketing, Display Advertising
CPM (Cost per thousand impressions), CPA (Cost per acquisition), CRM (Customer Relationship Management), CMS (Content Management System)
Influencer Marketing, Social Media Marketing, How to Define Business Digitally
Unique Selling through Digital Marketing Course, How to Validate Your Business Idea
Requirements
Mobile / Laptop / PC with Good Internet Speed
Notepad to make the note.
Description
What is Digital Marketing?Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to "traditional marketing" such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Why Digital Marketing?Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.Benefits of Digital MarketingDigital marketing is cost-effective.Digital marketing is measurable.Digital marketing allows you to target ideal customers.Digital marketing allows you to reach people at the start of the buying journey.Digital marketing enables you to make changes as you go.Digital marketing improves your conversion rate. Types of Digital MarketingSearch Engine Optimization (SEO)Content MarketingSocial Media MarketingPay Per Click (PPC)Affiliate MarketingNative AdvertisingMarketing AutomationEmail MarketingOnline PRInbound MarketingSponsored ContentSearch Engine Marketing (SEM)Instant Messaging Marketing
Overview
Section 1: Introduction
Lecture 1 Steps Before Learning
Lecture 2 Course Contents and Overview
Lecture 3 Objective of the Course
Section 2: Digital Marketing - Basic Lable
Lecture 4 Digital Marketers
Lecture 5 Target Audience and Strategies
Lecture 6 Why Digital Marketing is Essential?
Any Students,Working Professionals


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