What you'll learn
Definition of Content Marketing
Difference between Inbound and Outbound Marketing
The benefits of Content Marketing
The content marketing strategy
Requirements
No experience needed. You will learn everything you need to know
Description
Content Marketing is a strategic marketing approach focused on the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, drive profitable customer actions.Marketing content is the first pillar of any successful marketing campaign, and its importance lies in being the first means that helps the audience see and understand the product in the way its owner desires. Despite this importance, it is a double-edged sword, as any error in writing this content or in the method used in it can lead to the destruction of the entire marketing campaign and damage to the product and the corporate image as well.In the marketing content course, we help you to eliminate all these errors, through a set of successive steps. Through the marketing content writing course, you will be able to understand what marketing content is and what is its importance? How does it differ from one platform to another and what are the factors affecting it? What are the important notes that must be available in the content writer? How does he improve his performance?All of these topics and more are discussed in the marketing content industry course, along with a set of special tips for content writing strategies, and effective tools for evaluating it.
Overview
Section 1: Content Marketing Strategy
Lecture 1 Overview
Lecture 2 Inbound and Outbound Marketing
Lecture 3 The benefits of Content Marketing
Lecture 4 Content marketing cycle
Lecture 5 Content Formats
Lecture 6 Definition of Objectives
Lecture 7 Define Audience Personality
Lecture 8 Define Brand Personality
Lecture 9 Case study - Nike
Lecture 10 The customer Journey
Section 2: How To Apply Content Marketing
Lecture 11 Types of Content
Lecture 12 How to find the themes
Lecture 13 Case study - Starbucks
Lecture 14 Content Calendar
Lecture 15 Content Recycling
Lecture 16 Distribution Channels
Lecture 17 Analysis and Optimization
Lecture 18 Team roles - tasks
Lecture 19 Best Practices and Common Mistakes
Lecture 20 Case Study - Dove
Business Owners,Entrepreneurs,Marketers who want to attract lots of potential customers and eventually convert them into actual customers


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