What you'll learn
Utilize AI for Market Research - ChatGPT, Bard, and others
Leverage AI to create research briefs
Build questionnaires and discussion guides with AI
Use AI to generate results when primary research isn't feasible
Create research studies including competitive analysis, audience research, branding, messaging, and pricing
Generate brand visuals through Midjourney
Requirements
No prior experience with ChatGPT or Bard necessary
Basic understanding of market research is helpful but not necessary
Description
Learn how to leverage the best of AI for Market Research / Consumer Insights. This course is designed for anyone interested in research, regardless of previous research experience or familiarity with AI. It will teach you the basics of how to conduct market research with the assistance of AI - whether you're an expereinced market research professional or an entrepreneur, marketer, or product owner who needs to run their own research. The course begins with introductions to Market Research (MR) and a number of different AI tools to create a base foundation of knowledge. We then move into a hypothetical product launch to demonstrate the different use cases of AI for Market Research. While the course primarily focuses on ChatGPT and Bard, we also highlight a variety of other tools and resources you can use to stay up-to-date on the ever-evolving AI landscape. We'll demonstrate how AI can be used for initiatives like compiling competitive intel, audience research & personas, creating and refining a brand name & logo, identifying the optimal marketing messaging, and pricing. We conclude by leveraging Midjourney to design a custom advertisement for the product and seeing what's possible when two experts in AI photography create something for us. The goal for this course is to ensure you're confident and well-equipped to run your own market research projects!
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Introduction to Market Research (MR)
Lecture 2 What is market research?
Lecture 3 Common research questions
Lecture 4 Market Research (MR) & UX / Product Research (UXR)
Section 3: Introduction to Artifical Intelligence (AI)
Lecture 5 Introduction to AI & ChatGPT
Lecture 6 Introduction to Bard & Midjourney
Lecture 7 Some helpful AI tools beyond ChatGPT, Bard, and Midjourney
Lecture 8 How to stay up-to-date with AI developments
Section 4: Creating a research brief with ChatGPT
Lecture 9 Introduction to the case study
Lecture 10 Creating a research brief
Section 5: Audience understanding & personas
Lecture 11 Setting up personas
Lecture 12 Creating & refining personas
Section 6: Competitive research
Lecture 13 ChatGPT, Bard, and AgentGPT for competitive research
Lecture 14 Comparing the outputs of the three models
Lecture 15 Refining the results & SWOT analysis
Section 7: Branding
Lecture 16 Creating the 'expert' in ChatGPT
Lecture 17 Designing a screener for qualitative research
Lecture 18 Building a discussion guide for qualitative research
Lecture 19 Using PromptStorm and ChatGPT to brainstorm brand names
Lecture 20 Leveraging Looka to design a brand logo
Section 8: Marketing messaging
Lecture 21 Intro to marketing messaging
Lecture 22 Using AI to brainstorm & refine marketing messages
Lecture 23 What is MaxDiff research?
Lecture 24 Building the framework for a messaging study
Section 9: Pricing research
Lecture 25 Learning about pricing
Lecture 26 Creating a survey outline for pricing research
Lecture 27 Designing an analysis plan
Section 10: Designing an ad based on the research
Lecture 28 Getting started on Midjourney
Lecture 29 Creating Midjourney prompts with ChatGPT
Lecture 30 Writing your own Midjourney prompts
Lecture 31 What it looks like when professionals create our ad with Midjourney
Section 11: Conclusions
Lecture 32 Final Thoughts
Market research professionals interested in learning how to better leverage AI,Startups / Entrepeneurs looking to conduct their own research,Marketers or product owners who want to conduct their own research


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