What you'll learn
What is Brand Management vs Product Management
Detailed case studies of Five of the Top Brand Management companies like Apple, Coca Cola etc
What are the Brand Management Excellence Requirements
How to meet these requirements
Requirements
Willing to spend 7 hours to learn
Description
Want to become a Best Brand Strategist /Manager?Take a look at this course where you will· Not only learn how to successfully build a brand using a a lot of examples and case studies but also· Get a post course support to actual develop one of your brands.· Preview many lectures for free to see the content for yourself· Clear your doubts on this topic any time while doing the course· Get Udemy's 30 days Money Back GuaranteeMy real life exposure to brand management began only after I become a Product Manager in Lipton for four leaf tea brand- Green Label, Richbru, Tiger and Yellow Label. I had great opportunity to work on building four brands!And here the realities of life starting hitting with the management only focusing on building Green Label and Tiger. More was to come when I realized that it take a lot of effort and time to even build a established brand like Green LabelLeaned a lot more about brand building in J&J where I worked for 16 years and saw many right things being done that continued to establish existing brand like Johnson's Baby and new ones like Stayfree.And Finally my own recent research into what made Apple, Coca Cola, Volvo etc. top brands globally!I bring in this course my learnings from my own experiences over 40 years in sharing with you how can you build a brand successfullyPreview for yourself many lectures free. If you like the content, enrol for the course, enjoy and skill yourself to build Brand Marketing Strategy Excellence to become Brand Manager! If don't like the content, please message about how can we modify it to meet your expectations.Please remember that this course comes with Udemy's 30 days Money Back Guarantee using which you can get a full refund if you are not satisfied even after doing the full course
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Overview
Lecture 2 Overview I
Lecture 3 Overview II
Section 3: Brand Management Excellence Requirements
Lecture 4 Brand Management Excellence Requirements I
Lecture 5 Excellence Requirements II
Lecture 6 Excellence Requirements III
Lecture 7 Excellence Requirement III- Nike Videos
Lecture 8 Excellence Requirements IV
Lecture 9 Excellence Requirements IV- Coca Cola Videos
Lecture 10 Excellence Requirements V
Lecture 11 Excellence Requirements V- Airbnb Videos
Lecture 12 Excellence Requirements VI
Lecture 13 Excellence Requirements VI- Volvo Videos
Section 4: Building Emotional Connection
Lecture 14 Building Emotional Connection I
Lecture 15 Building Emotional Connection II
Lecture 16 Building Emotional Connection III
Lecture 17 Building Emotional Connection III - Salesforce Video
Lecture 18 Building Emotional Connection IV
Lecture 19 Building Emotional Connection IV- Salesforce Video
Lecture 20 Building Emotional Connection V
Lecture 21 Building Emotional Connection VI
Lecture 22 Building Emotional Connection VII
Lecture 23 Building Emotional Connection VIII
Lecture 24 Building Emotional Connection IX
Section 5: Maintaining Consistency and Cohesion
Lecture 25 Maintaining Consistency and Cohesion I
Lecture 26 Maintaining Consistency and Cohesion II
Lecture 27 Maintaining Consistency and Cohesion III
Lecture 28 Maintaining Consistency and Cohesion IV
Lecture 29 Maintaining Consistency and Cohesion V
Lecture 30 Maintaining Consistency and Cohesion VI
Lecture 31 Maintaining Consistency and Cohesion VII
Lecture 32 Maintaining Consistency and Cohesion VIII
Section 6: Emphasizing Innovation
Lecture 33 Emphasizing Innovation I
Lecture 34 Emphasizing Innovation II
Lecture 35 Emphasizing Innovation III
Lecture 36 Emphasizing Innovation IV
Lecture 37 Emphasizing Innovation V
Lecture 38 Emphasizing Innovation VI
Lecture 39 Emphasizing Innovation VII
Section 7: Customer Centric Approach
Lecture 40 Customer Centric Approach I
Lecture 41 Customer Centric Approach II
Lecture 42 Customer Centric Approach III
Lecture 43 Customer Centric Approach IV
Lecture 44 Customer Centric Approach V
Section 8: Distinct Brand Values
Lecture 45 Distinct Brand Values I
Lecture 46 Distinct Brand Values II
Lecture 47 Distinct Brand Values III
Lecture 48 Distinct Brand Values IV
Lecture 49 Distinct Brand Values V
Section 9: Iconic Brand Symbols
Lecture 50 Iconic Brand Symbols I
Lecture 51 Iconic Brand Symbols II
Section 10: Brand Advocacy and Partnership
Lecture 52 Brand Advocacy and Partnership I
Lecture 53 Brand Advocacy and Partnership II
Section 11: Disruptive Strategies
Lecture 54 Disruptive Strategies I
Lecture 55 Disruptive Strategies II
Section 12: Social Responsibility
Lecture 56 Social Responsibility I
Lecture 57 Social Responsibility II
Section 13: Evolving with the Times
Lecture 58 Evolving with the Times I
Lecture 59 Evolving with the Times II
Section 14: Summary
Lecture 60 Summary
MBA Students,BBA Students,Aspiring Brand Management Professionals,Brand Management Professional want to learn a lot more

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