What you'll learn
Comprehensive Understanding: Master the ins and outs of digital marketing, from key concepts to advanced strategies.
Landscape Insight: Explore the dynamic digital marketing ecosystem and its vital role in today's business landscape.
Channel Mastery: Navigate various digital marketing channels, from SEO and PPC to social media and more.
Online Presence Excellence: Craft a captivating website, optimize it for SEO, and ensure a seamless user experience.
Social Media Savvy: Harness the power of social media platforms to engage, connect, and grow your audience.
Content Strategy Prowess: Develop a compelling content strategy that resonates and drives engagement
Paid Advertising Proficiency: Learn the art of paid advertising and Google Ads for maximum impact
Requirements
laptop or smartphone and a desire to learn digital marketing fundamentals
Description
Unlock Your Digital Marketing Success: Enroll in the Ultimate Entrepreneur's Course!Are you an ambitious entrepreneur ready to conquer the digital landscape and supercharge your business growth? Look no further! Welcome to the transformative course, "Digital Marketing for Entrepreneurs: Foundation & Strategies." Join us on this empowering journey as we equip you with the essential knowledge, strategies, and tools to navigate the digital realm and achieve unparalleled success.What You'll Gain:Comprehensive Understanding: Master the ins and outs of digital marketing, from key concepts to advanced strategies.Landscape Insight: Explore the dynamic digital marketing ecosystem and its vital role in today's business landscape.Terminology Decoded: Unravel the jargon and grasp the fundamental terminologies driving digital marketing success.Emerging Trends: Stay ahead of the curve with insights into cutting-edge technologies and emerging trends.Channel Mastery: Navigate various digital marketing channels, from SEO and PPC to social media and more.Real-World Wisdom: Analyze real-world case studies for invaluable insights and actionable takeaways.Online Presence Excellence: Craft a captivating website, optimize it for SEO, and ensure a seamless user experience.Social Media Savvy: Harness the power of social media platforms to engage, connect, and grow your audience.Content Strategy Prowess: Develop a compelling content strategy that resonates and drives engagement.Paid Advertising Proficiency: Learn the art of paid advertising and Google Ads for maximum impact.Data-Driven Decision Making: Leverage analytics to refine your strategies and drive data-driven success.Who Should Enroll:Entrepreneurs: Whether you're launching a startup or scaling an existing business, this course is your digital marketing compass.Small Business Owners: Amplify your reach, attract new customers, and elevate your brand with effective digital strategies.Solopreneurs: Equip yourself with the tools to stand out in the digital crowd and achieve exponential growth.Aspiring Marketers: Kickstart your marketing career by mastering the essential digital marketing skills and techniques.Freelancers and Consultants: Enhance your skill set and deliver unparalleled value to your clients with cutting-edge expertise.Join us on this exhilarating journey to become a digital marketing powerhouse. Enroll now and unlock a world of opportunities that will transform your business trajectory.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 General Housekeeping
Lecture 3 Understanding Digital Marketing
Lecture 4 Why Digital Marketing Is Important
Lecture 5 The Audiences You Can Reach With Digital Marketing
Lecture 6 Digital Marketing and The Customer's Journey
Section 2: The Digital Marketing Shift
Lecture 7 Embracing The Digital Marketing Shift
Lecture 8 The Evolution of Digital Marketing and Its Importance
Lecture 9 The Internet Boom and E-Commerce
Lecture 10 Digital Marketing, From Desktop to Mobile
Lecture 11 The New Modern Digital Landscape
Section 3: The Significance and Benefits of Digital Marketing
Lecture 12 The Undeniable Significance of Digital Marketing
Lecture 13 The Benefits of Digital Marketing
Lecture 14 Some Emerging Technologies and Trends
Lecture 15 The Introduction and Impact of Voice Searching and Smart Assistance
Lecture 16 Video Dominance and Live Streaming
Lecture 17 Augmented Reality and Virtual Reality with Digital Marketing
Section 4: Digital Marketing Tactics
Lecture 18 Digital Marketing Personalization and Hyper Targeting
Lecture 19 Data Privacy and Ethical Considerations
Lecture 20 Key Concepts in Digital Marketing
Lecture 21 Search Engine Optimization (SEO) Explained
Lecture 22 Keywords, SERPS, and Pay Per Click Marketing Campaigns
Lecture 23 Content Marketing
Lecture 24 Email Marketing
Section 5: The Principles of Digital Marketing
Lecture 25 Foundational Principles of Digital Marketing
Lecture 26 Value-Centric Consistency
Lecture 27 Data-Driven and Continuous Learning
Lecture 28 Customer Acquisition and Retention
Lecture 29 Strategies for Customer Acquisition
Lecture 30 The Power of Customer Retention
Lecture 31 Strategies for Customer Retention
Lecture 32 Buyer Personas and Segmentation
Lecture 33 Creating Effective Buyer Personas
Lecture 34 Segmentation Targeting With Precision
Lecture 35 Omnichannel Marketing
Lecture 36 Search Engine Optimization (SEO) Fundamentals
Lecture 37 The Technical Side of Search Engine Optimization
Lecture 38 Strategies to Shine With Search Engine Optimization
Lecture 39 Advertising Insights
Lecture 40 Google Ads and Beyond
Lecture 41 Pay Per Click Tips
Section 6: Taking a Look At Some Successful Digital Marketing Campaigns
Lecture 42 Airbnb Case Study
Lecture 43 Nike Case Study
Lecture 44 Deconstructing The Tactics Behind Impactful Campaigns
Lecture 45 Diligently Selecting Your Marketing Channels
Lecture 46 Call To Actions and Their Significance
Lecture 47 Some More Digital Marketing Campaigns
Lecture 48 Some Digital Marketing Strategies
Lecture 49 Creating Engagement Magic
Lecture 50 The Success of Strategies In Digital Marketing
Section 7: The Significance of Being Present Everywhere Online
Lecture 51 Crafting an Online Presence
Lecture 52 The Online Presence Sells Your Product and Service
Lecture 53 An Online Presence Created With SEO and CTAs
Lecture 54 The Importance of Analytics and Tracking to See What Works
Lecture 55 Focusing On The Mobile Experience for Customers
Section 8: User Experience Design
Lecture 56 User Experience Design and Its Significance
Lecture 57 User Experience Design and The K.I.S.S Principle
Lecture 58 User Experience and Engagement
Lecture 59 User Experience, Be Mobile Friendly!
Section 9: Social Media Marketing Utilized With Digital Marketing
Lecture 60 Social Media and Content Marketing With Facebook
Lecture 61 Instagram As An Ad Campaign
Lecture 62 Twitter and LinkedIn
Lecture 63 TikTok and YouTube
Lecture 64 Snapchat, Reddit, and Pinterest
Section 10: Assembling Your Content Strategy
Lecture 65 Your Content Strategy Blueprint
Lecture 66 Choose Your Platforms Wisely
Lecture 67 Captivate Your Audience Through Storytelling
Lecture 68 Adapt to Market Interest Changes
Lecture 69 Paid Advertising
Lecture 70 Creating Compelling Advertisements
Lecture 71 Paid Advertising and Your Remarketing Spell
Lecture 72 The Magic of Data In Paid Advertising
Section 11: Google Adwords and Its Role In Digital Marketing
Lecture 73 A Guide for Google Adwords
Lecture 74 Google Adwords and Tracking Landing Pages
Lecture 75 Google Adwords Optimization
Section 12: Wrapping Up The Course
Lecture 76 Course Conclusion
Lecture 77 Bonus Lecture
Beginners -Whether you're launching a startup or scaling an existing business, this course is your digital marketing compass.

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