What you'll learn
How to recognize the role of B2B lead generation for businesses
How to create the Ideal Customer Profile and provide customer research in personalized marketing
How to build and maintain prospect lists in marketing and sales management
How to write emails using various personalization techniques
How to manage outbound lead generation campaigns
Requirements
Basic knowledge of B2B lead generation is desirable but not required
Your wish to learn how lead generation can help in your business development
Description
Finding your next big opportunity in today's competitive business market is a strategic task, not a game of luck. To do this job in a qualitative and professional way, delve deeper into this online course, which is designed to demonstrate the fundamentals of outbound lead generation expertise in the context of B2B. Explore the basics of lead generation and B2B marketing to improve your marketing tactics and develop your business.In this course, you will gain fundamental knowledge and invaluable insights into establishing an outbound lead generation strategy. The course will be divided into seven sections:Introduction to Outbound Lead Generation in B2BUnderstanding Target Audience and Ideal Customer ProfileBuilding High-Quality Prospect ListsOutreach Approaches and TacticsOutbound DeliverabilityManaging and Analyzing Outbound CampaignsConclusion and Next StepsWe'll start with an introduction to outbound lead generation in B2B and finish with lead generation campaign management.WHO IS THE LECTURER?Joshua Pratt is an Outreach Expert at Belkins with over seven years of experience in marketing, sales, and management. He will enthusiastically teach you everything you need to know about B2B marketing and lead generation so that you can expand your business.TOP DIGITAL MARKETING AND DATA ANALYSIS PROFESSIONALS WILL TRAIN YOU ON B2B LEAD GENERATION:We have been doing online marketing for more than 15 years. In addition to being a Google Premier Partner, our Webpromo Agency is also a Facebook Marketing Partner.Throughout our careers, we have launched more than 1,500 profitable marketing strategies and campaigns.Over 500,000 digital marketing specialists around the world have enrolled in our online courses. Our free online events, blog, and YouTube tutorials keep the SkillsBooster community informed while providing them with plenty of useful digital marketing tips.LEAD GENERATION COURSE INCLUDES:Theory: Over one hour of lectures with many examples. Lessons range from three to six minutes each and are easy to followLifetime access to the course and any future updates24/7 Support: If you have questions, I will always be willing to answer themComplete the course and receive an Udemy certificateTHERE IS NO REASON TO WORRYThis course comes with a 30-day money-back guarantee.Enroll in our lead generation training course today!What will students learn in your course?Basics of B2B outbound lead generationHow to recognize the importance of B2B lead generation for businessesHow to create the Ideal Customer Profile and provide customer research while conducting personalized marketingHow to build and maintain prospect lists in the context of marketing and sales managementHow to write emails using various personalization techniquesHow to manage outbound lead generation campaignsRequirements:This course is designed for beginners, so no prior knowledge is required.Who is this course for?For beginners who want to learn outbound lead generation from scratchFor marketers and sales specialists who want to dive deeper into lead generation and B2B salesFor everyone who wants to learn how to develop their business with the help of B2B marketing
Overview
Section 1: Welcome to the Course
Lecture 1 Welcome to the Course
Lecture 2 Overview of Outbound Lead Generation in the B2B Context
Lecture 3 Unpacking the Essentials of Successful Outbound Lead Gen Strategy
Lecture 4 Different Channels of Outbound Lead Generation
Section 2: Understanding Target Audience and Ideal Customer Profile
Lecture 5 Creating an Ideal Customer Profile (ICP) to Identify the Most Valuable Prospects
Lecture 6 Exploring Techniques for Effective Customer Research and Segmentation
Section 3: Building High-Quality Prospect Lists
Lecture 7 Techniques for Sourcing and Building Accurate and Targeted Prospect Lists
Lecture 8 Best Practices for Data Enrichment and Maintaining List Quality
Lecture 9 Exploring Tools and Resources for Efficient List Building and Management
Section 4: Outreach Approaches and Tactics
Lecture 10 Exploring Copywriting and Template Creation
Lecture 11 Various Personalization Methods in Copywriting
Lecture 12 Setting Up Sequences
Lecture 13 Strategies for Nurturing Prospects through the Sales Funnel
Section 5: Outbound Deliverability
Lecture 14 Setting up Domains, Mailboxes, Spam Checks, and Warmup
Lecture 15 Running Maintenance and Getting Out of Spam
Section 6: Managing and Analyzing Outbound Campaigns
Lecture 16 Tracking and Measuring Key Metrics to Evaluate Campaign Performance
Lecture 17 Tools and Techniques for Campaign Management and Automation
Lecture 18 Providing Additional Resources and Recommendations for Further Skill Development
Section 7: Conclusion and Next Steps
Lecture 19 Hybrid Selling Strategies
Lecture 20 Conclusion, Summary, and List of Tips
Lecture 21 How to Leave a Review for the Course
Lecture 22 How to Get a Certificate
Beginning marketing specialists or sales managers who want to learn more about lead generation to grow their businesses,Digital marketing specialists who are willing to dive deeper into lead generation and B2B sales,Business owners who deal with the company's promotion on their own and want to develop their businesses

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