What you'll learn
Learn the core concepts and strategies of digital marketing, including how to create a digital marketing plan
How to select the right digital marketing channels for your business.
Discover ways to improve your website's search engine ranking and how to create effective keyword strategies.
Learn how to create and implement an effective social media marketing strategy, including how to create engaging content
How to measure your social media performance.
Discover how to create effective email marketing campaigns, including how to design your emails
How to write effective subject lines, and how to measure the success of your email campaigns.
Learn how to create a content marketing strategy that will help you reach and engage your target audience
How to create compelling content and how to measure the success of your content marketing campaigns.
Learn how to develop comprehensive account plans that align with client objectives and business goals.
Discover strategies for building and maintaining strong, lasting relationships with clients.
Explore best practices for communicating with clients and managing client expectations.
Requirements
Basic Software Knowledge
Basic content understanding
Basic management understanding
Description
Description:Digital Marketing course is designed to provide knowledge and practical skills related to digital marketing. Through this course, you will learn about search engine optimization, social media marketing, email marketing, content marketing, and more. You will also learn ways to track and analyze the performance of your digital marketing campaigns.A digital marketing, account mining, and sales technique online course is designed to provide participants with the knowledge and skills necessary to excel in the field of digital marketing, particularly in the context of account mining and sales. Here's a detailed description of what you can typically expect from such a courseThis course is designed to provide learners with the knowledge and skills to effectively manage client accounts and build strong, lasting relationships with clients. The course covers key concepts such as account planning, relationship management, and communication strategiesSales techniques are essential skills for anyone in a sales role, whether you're selling products, services, or ideas. Here are some different sales techniques to consider:Consultative Selling, SPIN Selling, Challenger Selling, Solution Selling, Relationship Selling, Feature-Benefit Selling, Objection Handling, Storytelling, Closing Techniques, Value-Based Selling, Cross-Selling and Upselling, Networking and Relationship BuildingKey Highlights:Learn the fundamentals of digital marketingUnderstand the importance of search engine optimizationDiscover the power of social media marketingMaster the art of email marketingCreate effective content marketing strategiesLearn how to develop effective account plansDiscover strategies for building strong client relationshipsExplore best practices for managing client communicationLearning Outcomes:Understand the Fundamentals of Digital MarketingLearn the core concepts and strategies of digital marketing, including how to create a digital marketing plan and how to select the right digital marketing channels for your business.Search Engine OptimizationDiscover ways to improve your website's search engine ranking and how to create effective keyword strategies.Social Media MarketingLearn how to create and implement an effective social media marketing strategy, including how to create engaging content and how to measure your social media performance.Email MarketingDiscover how to create effective email marketing campaigns, including how to design your emails, how to write effective subject lines, and how to measure the success of your email campaigns.Content MarketingLearn how to create a content marketing strategy that will help you reach and engage your target audience, including how to create compelling content and how to measure the success of your content marketing campaigns.Develop Account PlansLearn how to develop comprehensive account plans that align with client objectives and business goals.Manage Client RelationshipsDiscover strategies for building and maintaining strong, lasting relationships with clients.Effective Communication StrategiesExplore best practices for communicating with clients and managing client expectations.Course Overview:This online course is structured to help individuals, whether beginners or experienced professionals, understand and apply effective digital marketing strategies for account mining and sales. It covers a wide range of topics, tools, and techniques essential for success in the competitive digital landscape.Course Format:· Video lectures: Engaging video presentations by industry experts.· Quizzes and assignments: To assess your understanding and application of concepts.· Discussion forums: Interact with fellow learners and instructors.· Case studies: Analyze real-world scenarios and apply strategies.· Practical exercises: Hands-on experience with digital marketing tools.Duration: Typically, these courses last anywhere from a few weeks to a few months, depending on the depth of content and pace of study.Certification: Many courses offer a certificate of completion, which can be a valuable credential for your resume and professional development.Who Should Enroll:· Marketing professionals looking to expand their digital skills.· Sales professionals seeking to enhance their online selling abilities.· Business owners and entrepreneurs aiming to boost their online presence.· Anyone interested in a career in digital marketing or sales.Benefits:· Gain in-depth knowledge of digital marketing strategies and their application.· Learn how to identify and target high-value accounts.· Acquire practical skills for successful online sales.· Stay up-to-date with the latest trends and tools in digital marketing.· Improve your career prospects in the digital marketing and sales fields.In summary, a digital marketing, account mining, and sales technique online course provide comprehensive training in leveraging digital channels to identify, engage, and convert target accounts into satisfied customers. It equips learners with the skills needed to navigate the digital landscape effectively and achieve success in sales and marketing roles.Digital Marketing Curriculum1. Digital Marketing Introduction2. Content Marketing Strategy3. Tofu, Mofu and Bofu4. Perfect Content Marketing5. Social Media & Elements of Campaign6. Metric & Media Buyer7. Methods of Social Media Marketing 18. Methods of Social media Marketing 29. Email Marketing10. Email Marketing 211. Search Marketing12. Search Marketing 213. Designing Marketing Strategy14. Web AnalyticsAccount Management Curriculum15. Key Account Management Introduction16. Identifying Customers17. The hierarchy of Key relationship18. Contact Mapping19. Developing Key Relationship20. Relationship building strategies21. The buyer perspective22. The purchasing context23. Balance of power24. Key account profitability25. Key Account Analysis26. Planning for key accounts27. Key Account Plan28. Organization for key Management29. Relationship ManagementSales Technique Curriculum30. Sales Technique Intro31. Sales Techniques Part 132. Making the sales33. Sales Techniques Part234. Sales Technique Part335. Closing the deal
Overview
Section 1: Digital Marketing
Lecture 1 Digital Marketing Introduction
Lecture 2 Content Marketing Strategy
Lecture 3 Tofu Mofu Bofu
Lecture 4 Perfect Content Marketing
Lecture 5 Social Media & Elements of Campaign
Lecture 6 Metrix & Media Buyer
Lecture 7 Methods of Social media Marketing
Lecture 8 Methods of Social media Marketing 2
Lecture 9 Email Marketing
Lecture 10 Email Marketing 2
Lecture 11 Search Marketing
Lecture 12 Search Marketing 2
Lecture 13 Designing Marketing Strategy
Lecture 14 Web Analytics
Lecture 15 Key digital marketing techniques and strategies
Lecture 16 Case Study: Boosting E-commerce Sales through Digital Marketing
Lecture 17 Templates for digital marketing campaigns
Section 2: Key Account Management
Lecture 18 Key Account Management
Lecture 19 Selection Criteria
Lecture 20 The Hierarchy of Key Relationship
Lecture 21 Contact Mapping
Lecture 22 Developing Key Relationship
Lecture 23 Relationship Building
Lecture 24 The buyer perspective
Lecture 25 The purchasing context
Lecture 26 Balance of power
Lecture 27 Key Account Profitability
Lecture 28 Key account analysis
Lecture 29 Planning for key accounts
Lecture 30 Key Account Plan
Lecture 31 Organizing key account management
Lecture 32 Relationship Marketing
Lecture 33 Key techniques for successful account management
Lecture 34 Case Study: Effective Key Account Management in the B2B Software Industry
Lecture 35 Dfferent templates for key account management campaigns
Section 3: Sales Technique
Lecture 36 Sales Technique Intro
Lecture 37 Sales Techniques Part 1
Lecture 38 Making the sales
Lecture 39 Sales Techniques Part2
Lecture 40 Sales Techniques Part3
Lecture 41 Closing the deal
Lecture 42 Different sales techniques to consider
Marketing professionals looking to expand their digital skills.,Sales professionals seeking to enhance their online selling abilities.,Business owners and entrepreneurs aiming to boost their online presence.,Anyone interested in a career in digital marketing or sales

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