What you'll learn
What type of business to form and what is required
How to name your business
How to divide up equity among founders
How to protect your intellectual property
How to prepare a simple capitalization table
What are the typical sources of capital and how to use them
How to find investors
How to avoid the most common startup pitfalls
How to sell your business
Requirements
Some business experience is helpful but not needed.
Description
Welcome and congratulations on taking the time to educate yourself. This course is all about startups and the key decisions that shape their formation, growth, and sale. For anyone wanting to educate themselves on the key concepts they need to know when launching or operating a startup this course is for you. This course is geared towards first time entrepreneurs and founders learning how to make informed decisions about their startup. The course will cover all of the key concepts: choosing an entity (corporation, limited liability company, partnership or sole proprietorship), raising money (common and preferred, debt, convertible notes and SAFEs), dividing equity (how to allocate the split among the founder group), capitalization (what is it and how to keep a record of it), protecting your brand and secret sauce (trademarks, service marks, patents, confidentiality agreements and non-disclosure agreements), finding investors (where and how to look), and selling your startup (strategic buyers and financial buyers). The focus of this course is on educating you so that you have the information to make intelligent decisions quickly. While the course is not intended to replace a lawyer, it will make you better informed which will reduce the time and cost of using an attorney. This course will give you some answers to your questions and more importnatly it will also allow you ask the right questions to chart the course of your startup. You are now on the path to success.
Overview
Section 1: Introduction
Lecture 1 Course overview
Section 2: Forming your entity
Lecture 2 Issues to consider
Lecture 3 When a c-corp makes sense
Lecture 4 When an s-corp makes sense
Lecture 5 When a partnership makes sense
Lecture 6 When an LLC makes sense
Lecture 7 Recap - Choice of entity
Lecture 8 Scenario 1
Lecture 9 Scenario 2
Lecture 10 Scenario 3
Lecture 11 Business and product example
Section 3: Naming your company
Lecture 12 Introduction
Lecture 13 US Patent & Trademark Office 3rd party search
Lecture 14 US Patent & Trademark Office DIY search
Lecture 15 Federal trademark
Lecture 16 LLC
Lecture 17 Naming examples - pt. 1
Lecture 18 Naming examples - pt. 2
Section 4: Dividing equity among founders
Lecture 19 Defining value
Lecture 20 Intro and corporation
Lecture 21 LLC
Lecture 22 Vesting
Section 5: Protecting your IP
Lecture 23 Overview
Lecture 24 Smell test and guiding principles
Lecture 25 Common law
Lecture 26 Copyright
Lecture 27 Logo
Lecture 28 Patents
Lecture 29 Federal v. State protection
Lecture 30 Trade secrets
Lecture 31 Secret sauce
Section 6: Capitalization
Lecture 32 Basics
Lecture 33 Corporations
Lecture 34 LLCs
Section 7: Financing types and options
Lecture 35 Introduction and equity v. debt
Lecture 36 Common and preferred I
Lecture 37 Common and preferred II
Lecture 38 Convertible notes
Lecture 39 SAFE
Lecture 40 Debt
Section 8: Finding investors
Lecture 41 Overview
Lecture 42 Self-funded stage
Lecture 43 Seed round
Lecture 44 Seed stage II
Lecture 45 Using a broker-dealer I
Lecture 46 Using a broker-dealer II
Lecture 47 Crowdfunding I
Lecture 48 Crowdfunding II
Section 9: Avoiding problems
Lecture 49 Corporation
Lecture 50 LLC
Lecture 51 Partnership
Section 10: Selling your startup
Lecture 52 Overview
Lecture 53 Finding a buyer
Lecture 54 Pricing for sale
Beginner to intermediate first time founders.

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