What you'll learn
We'll start from the basics of social media
How to create copy for social media
How to create a social media branding strategy
How to create a buyer persona
How to create a social media marketing strategy
How to generate content with AI
How to use SocialBee to create, plan, and schedule your posts
What are some other top tools you should be using
Requirements
Whether you're a busy business owner with a packed schedule, a marketer handling various tasks, or a freelancer just starting out, this course is tailored for you! There are no specific requirements-just bring your enthusiasm!
Description
Welcome to the future of marketing education at SocialBee University, where social media meets AI innovation! Join Jackie, your AI narrator, on a journey spiced with wit and wisdom. It's not just a course; it's an experience.Our course kicks off with the foundational "Introduction to Social Media." No stone is left unturned as we delve into "Social Media Fundamentals," unraveling the core principles that drive online engagement. Next up, the artistry of words takes center stage with "Copywriting for Social Media." Master the skill of crafting compelling messages that captivate your audience.Branding aficionados, rejoice! "Branding on Social Media" is your next stop, where we decode the secrets of building a magnetic online presence. Transition seamlessly into the realm of understanding your audience with "Buyer Persona". Tailor your strategies to resonate with the hearts and minds of your target audience.Creativity becomes your ally in "Social Media Content Ideas," exploring diverse and impactful ways to tell your brand story. Navigate the labyrinth of marketing strategies with "Social Media Marketing Strategy," shaping a roadmap for success. Unleash the power of AI in "How to Generate Content with AI," offering insights into leveraging technology for unparalleled efficiency.Dive into the practical realm with "Using SocialBee," your guide to maximizing the potential of our social media management tool. Cap it off with the "Social Media Toolkit," equipping you with the arsenal needed to conquer the dynamic landscape of digital marketing.Join us at SocialBee University - where education meets innovation!
Overview
Section 1: Welcome to the course!
Lecture 1 Introduction
Section 2: Intro to Social Media
Lecture 2 Intro
Lecture 3 What is Social Media?
Lecture 4 A Brief History of Social Media
Lecture 5 Social Media and Its Importance
Lecture 6 Understanding the Role of Social Media in Marketing
Lecture 7 Bottom Line
Section 3: Social Media Fundamentals
Lecture 8 Intro
Lecture 9 Emojis: What They Are and Why We Love Them
Lecture 10 Hashtags: The Side-Kicks of Successful Copy
Lecture 11 How to Use Hashtags: A Guide for Each Social Media Platform
Lecture 12 How to Write Great Captions
Lecture 13 Social Media Posts Categories
Lecture 14 The Power of Visual Content in Social Media
Lecture 15 Bottom Line
Section 4: Copywriting for Social Media
Lecture 16 Intro
Lecture 17 What Is Copywriting?
Lecture 18 Copywriting: How to Get Started
Lecture 19 Get Inspired: 10 Copywriting Formulas to Maximize Engagement
Lecture 20 Humor in Copywriting
Lecture 21 On Inclusive Language
Lecture 22 How to Grab Your Reader's Attention
Lecture 23 Powerful Social Media Words: Simple Rules for Great Impact
Lecture 24 Mastering Calls to Action
Lecture 25 Bottom Line
Section 5: Branding on Social Media
Lecture 26 Intro
Lecture 27 What Is Branding?
Lecture 28 Create Your Own Branding Style Guide
Lecture 29 Build a Brand Identity
Lecture 30 Choose the Social Media Platforms that Work Best for Your Brand
Lecture 31 Improve Your Social Media Profiles
Lecture 32 Be Consistent; Use Social Media Management Tools; Communicate With Your Audience
Lecture 33 Bottom Line
Section 6: Buyer Persona
Lecture 34 Intro
Lecture 35 What is a Buyer Persona?
Lecture 36 Market Research; Decide on Your Approach; Competitor Research
Lecture 37 Social Media Platforms; Customer Demographics & Psychographics
Lecture 38 Understand How You Can Help; Name Your Buyer Persona; Buyer Persona Template
Lecture 39 Mistakes When Creating Buyer Personas
Lecture 40 Bottom Line
Section 7: Social Media Content: Formats & Types
Lecture 41 Intro
Lecture 42 What Are Content Types?
Lecture 43 The Importance of Using Various Content Types
Lecture 44 How to Find the Right Content Type for Your Audience
Lecture 45 High-Performing Content Formats and Types: Videos
Lecture 46 High-Performing Content Formats and Types: Images
Lecture 47 High-Performing Content Formats and Types: Text
Lecture 48 High-Performing Content Formats and Types: Stories
Lecture 49 High-Performing Content Formats and Types: Infographics
Lecture 50 High-Performing Content Formats and Types: Live streams
Lecture 51 High-Performing Content Formats and Types: Testimonials & Reviews
Lecture 52 High-Performing Content Formats and Types: GIFs & Memes
Lecture 53 High-Performing Content Formats and Types: Quizzes & Polls
Lecture 54 High-Performing Content Formats and Types: Contests
Lecture 55 Ways to Come Up With Content Ideas
Lecture 56 Bottom Line
Section 8: Social Media Marketing Strategy
Lecture 57 Intro
Lecture 58 Social Media Marketing VS Social Media Strategy
Lecture 59 How to Create a Social Media Marketing Strategy: Intro
Lecture 60 Define Your Target Audience
Lecture 61 Research Your Competitors
Lecture 62 Audit Your Current Social Media Presence
Lecture 63 Create a Social Media Brand Style Guide
Lecture 64 Optimize Your Social Media Accounts
Lecture 65 Set SMART Goals
Lecture 66 Research Content Ideas
Lecture 67 Design a Social Media Content Calendar
Lecture 68 Maximize Your Reach
Lecture 69 Monitor and Adjust Your Social Media Marketing Plan
Lecture 70 Bottom Line
Section 9: How to Generate Content With AI
Lecture 71 Intro
Lecture 72 How to Speed Up the Process of Content Creation With AI
Lecture 73 Generating Social Media Post Ideas, Content Calendars & Hashtags
Lecture 74 Tips and Tricks for Generating High-Quality Social Media Posts
Lecture 75 Bottom Line
Section 10: Using SocialBee
Lecture 76 SocialBee Dashboard
Lecture 77 SocialBee Workspaces
Lecture 78 SocialBee Users
Lecture 79 SocialBee Content Menu
Lecture 80 SocialBee Add Post
Lecture 81 SocialBee Schedule Setup
Lecture 82 SocialBee Next Posts
Lecture 83 SocialBee Analytics
Lecture 84 SocialBee Engage
Section 11: Social Media Toolkit
Lecture 85 Social Media Toolkit
Section 12: What's Next?
Lecture 86 What's Next?
Aspiring, beginner and mid-level marketing specialists,Those interested in pursuing a career in marketing,Beginner and mid-level copywriters,Entrepreneurs who need to get a better understanding of Social Media best practices,Anyone interested in starting a career in Social Media/Marketing

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