What you'll learn
You'll understand your own skills & natural strengths
You'll learn the four types of company, and the best strategy for each
You'll learn how t build a strong foundation for the business
You'll learn how to implement the six core foundation pillars every business needs
You'll learn how to climb the ten stages of growth
You'll understand the BEST strategy, specific to your type of business
You'll learn how to strengthen the 6 pieces, every product, service or experience needs, to be successful
You'll understand how to position your business for the future
You'll understand what's really going on, & what to do about it
You'll learn how to identify the root cause to every problem
You'll understand how to reduce wasted time, on strategies not right for your business
You'll understand the Customer Acquisition Cost
You'll learn how to calculate the Customer Lifetime Value
You'll understand your business finances & how to impact them
You'll learn how to use pricing strategies, to maximize profits
You'll understand how to avoid the five biggest areas of failure in a business
You'll learn how to become 'investment ready'
You'll learn how to double your business, in the next 12 months
You'll understand how to increase the value of your business
You'll learn why 98.7% of businesses never sell
You'll understand how to make your business 'sellable', even if you have no intention of selling it
You'll learn how to spend less time, but get more done
You'll learn the key metrics, every business NEEDS to measure
You'll learn how to create a vision, & roadmap for your business & your personal life
You'll understand how to motivate your staff, to achieve high performance
You'll learn how much your business is REALLY worth
You'll learn how to grow your business during a recession
You'll learn how to DOMINATE your market
You'll learn the most important metric, to measure your progress
You'll learn about the three key documents every business needs, to be successfulk
You'll learn unique strategies to grow your business
You'll understand market cycles, & the best strategy for each stage in the cycle
You'll learn about alternative ways to grow your business, the gurus will never tell you
You'll learn why conventional advice is probably bad for your business
You'll understand how to 'tap-in' to how your customer thinks, & then sell them more
You'll learn why well known brands went bankrupt, & how you can do it differently
You'll understand how to build a secure wall around your business
You'll learn about how to increase te amount of cash in your bank, without finding new customers
You'll learn how to improve your business financial status
You'll learn about the four key people every business needs to be successful
You'll learn how to build the PERFECT team
You'll understand how to identify the weak areas in the business
You'll learn the 5 levels of growth for every business, & what to do at each level
You'll learn the best strategies for the next 12 months
You'll learn 21 different strategies, you've probably never considered
You'll learn how to get on the radar of your target customers
You'll learn how to become a magnet for your ideal customers
You'll understand how to position your business, above your competitors
You'll learn how to increase your prices & attract MORE customers
You'll learn how to improve your sales results & sell more
You'll learn why 99% of businesses don't grow in a recession
You'll learn how to grow your profits, without selling more, or finding new customers
You'll understand whether buying a business is the right strategy for your business
You'll learn about the bottleneck in your business, & how to fix it
You'll discover your superpower & learn to focus on the right areas ofbthe business
You'll learn from 16 real life case studies, across multiple industries
You'll understand how to create a marketing strategy, & marketing plan
You'll learn how to create a strategy to build your team, & manage succession
You'll learn to create a financial plan, to improve & manage your finances
You'll understand how to accurately predict revenue, profit & cash for the next 3 years
Requirements
No prior knowledge required. Ideally you'll have access to a business, so you may try some of the strategies we talk about in the course
Students should take parts one and two of this course, to get the full benefit from the material
Description
Do you want to know the secret, why for some people, everything just seems to work out and be successful, while for the rest, life is always like this uphill struggle?People like Richard Branson, Elon Musk, Steve Jobs, & Walt Disney, they all know the secret. It's about focusing on the RIGHT strategies, at the right time in their business.In this course, we're going to walk through, how YOU can use these secrets in your own life, to create a roadmap, taking you from where you are now, through to where you want to be, growing your business, earning more money, & making a bigger impact on the worldThe methods I share in this course are designed for small businesses. You can use them, whether you already employ 50 staff, or if it's just you on your own. The same methods will work for someone just thinking about starting a new business as well. I've created this course, because I see business owners struggling, to get where they want to go in life, or in their business, & I know there's a better way.This is a model we've created, after growing multiple businesses, across lots of different industries, for over 90 years, and my hope is, by sharing it, it will help you reach your own goals, faster, and without doing all those things the gurus tell you, you have to do, but none of it ever moves your business forwardI want you to join the thousands of other students, that have learnt these skillsThe truth is, the world is in a strange place for many people right now. The old ways of doing things, they're dead and gone. We're not going back to those old ways. To survive, we have to move toward collaboration, working together, and sharing the rewards.Throughout this course, I share numerous case studies, of businesses that we've grown, by using this methods, in many cases taking small local businesses, and transforming them into industry leaders, including working in industries that we had no previous experience inIt's time to quit doing, these old outdated ways. These old ways were created by the system, to keep you busy, and to keep you a good slave. This hustle concept, where the idea is, you have to work 25 hours a day, and if you do that, you'll be successful - It's all false. It's created to keep you busy. And I promise you, those that keep telling you this is the way, they didn't do it like that, themselves.There's a better way. There's a more productive way. A more productive use of your time. What if i told you, 80% of your time is wasted, doing things that don't get you closer to your goals. Imagine if that 80% were dedicated to this better way.That's how people like Richard Branson has managed to build over 400 companies in his life. It's because he's not a slave to the system. It's because he's not working 25 hours a day, trying to hustle.And YOU don't have to be either.You might have heard of the 80/20 pareto principle. Well using the methods I share in this course, is the 80/20 principle, in growing your business & getting what you want in life. It's that simpleThe problem with learning any new skill, is you have to take the right action. We've gone through this process lots of times, we've learnt lots of lessons, some of those lessons cost us hundreds of thousands of pounds. We didnt have anyone teaching us this information, we had to learn it through trial and error. We had to get those battle scars. But you dont need to.By following this path, YOU dont need to make those same mistakes we did. You'll already be taking the right actionsWhat would growing your business mean to your life?If you're like most people, the first answer might be, having more moneyBut how would it affect those around you? Your family, your partner, your friends. How much would people in your social circle admire you.They'd probably look to you, for the secrets to business too. They might ask your advice. And then YOU too, can share this knowledge, and help THEM climb the ladder tooIf you follow this model, and everything you'll learn in this course, you WILL achieve those goals in your personal life, and in your business.All you have to do, is follow the plan.So let's look at some of the things, you'll learn in the Business Growth Masterclass:You'll learn how to identify your own skills, and those natural strengths that you were born withYou'll learn about the four types of company, and what the best strategy is, for each of those typesYou'll learn how to build a strong, solid foundation for the business, which provides you with peace of mind & security during times of recession or declineYou'll learn how to implement the six core foundation pillars, every business needsYou'll learn how to climb the 10 levels of growthYou'll learn what the best strategy is, for your own businessYou'll understand how to strengthen the 6 fundamental pieces of every product, service or experienceYou'll understand where your industry is heading over the next decade, and how to position your business, so it doesn't get swept away by the waveYou'll learn what's really going on in the business, & what to do about itYou'll learn how to identify the real root cause of every problem, & fix it, so it never occurs againYou'll learn what the best marketing tactic is for your business, to save wasted time & moneyYou'll learn what the cost of customer acquisition is, and how to calculate itYou'll learn what customer lifetime value is, how to calculate it, and how to use it in your businessYou'll understand the finances in your business, & which levers to pull, to improve itYou'll learn how to price your product & service offerings, so that you maximize profitsYou'll learn the 5 biggest areas of failure in a business, & how to get them right in your own businessYou'll learn how to get the business 'investment ready', even if you don't need external investmentYou'll learn how to double the size of your business in the next 12 months, regardless of what's happening in the economyYou'll learn how to increase the value of your businessYou'll learn why 98.7% of businesses never sell, & what you can do to improve those oddsYou'll understand how to make your business, ready to sell, even if you don't wish to sell itYou'll understand how to free up your time, & stop doing things that have no impact on the businessYou'll learn the key metrics every business needs to measure, if you want to be successfulYou'll create a vision for your business & your personal life, & a roadmap to help you get thereYou'll understand how to motivate your staff, so they can't wait to get to work & help you reach your visionYou'll learn how much your business is really worth, & how to improve its valueYou'll learn how to grow your business in a recessionYou'll learn how to dominate your market, using the same strategies we've used in multiple businesses & industries ourselvesYou'll understand the one most important metric, every business should use, to measure your progressYou'll learn the 3 key documents every business needs, to be successfulYou'll learn unique strategies to grow your business, & examples of how businesses like yours has already used them to achieve the results you want to achieveYou'll understand market cycles, where you are in the current market cycle, & what the best strategy is, to use so you can take advantage of itYou'll learn alternative ways for growing the business, that 99% of people don't know about, & the gurus never tell youYou'll understand why the mainstream narrative of 'finding new customers' might actually be the WORST strategy for your type of businessYou'll understand how your customer thinks, & tap into that thought process, to sell more to themYou'll understand why some well known national brands went out of business, & what you can do, to learn from their mistakesYou'll understand how to build a secure wall around your business, to protect what you've already createdYou'll understand how to increase the amount of cash in your bank accountYou'll learn how to improve your businesses financial standing, so its ready for the good times, but can also survive the bad timesYou'll learn the 4 key people every business needs, & how to get themYou'll learn how to build the perfect team for your businessYou'll understand how to identify the weak areas of your business, then create a plan to strengthen themYou'll learn the 5 levels of growth every business must go through to grow, & what you need to do, at each of those levels, to avoid falling backwards & failingYou'll learn the best strategies for the next 12 monthsYou'll hear about 21 different strategies you probably haven't considered, & how to implement them in your own businessYou'll learn how to get on the radar of your target customers, & get them to buy from your businessYou'll understand how to become a magnet for your target customers, so they chase you, & beg you to work with themYou'll understand how to position your business, to be above your competitors & always front of mind, with your target customersYou'll understand how to increase your prices, whilst at the same time, attracting MORE customers to buy from your businessYou'll learn how to improve your sales results & sell moreYou'll learn why 99% of businesses don't grow in a recession, & what you can do, to buck that trendYou'll learn how to grow your profits without selling more, or finding new customersYou'll learn whether buying a business is a good strategy for your business, what the consequences might be, & some alternative options might beYou'll learn how to fix the bottleneck in your business, to prevent it from stopping you reaching your end resultYou'll understand how to find your superpower, & what to focus on with the businessYou'll hear about 16 real life case studies, of our own, and other peoples businesses, what worked, and what didn'tYou'll understand how to create a marketing plan, & marketing strategy for your businessYou'll understand how to create a strategy & a plan to build your team, including how to manage succession issuesYou'll learn how to create a financial plan, to improve & manage your business financesYou'll learn how to accurately predict how much revenue, profit, & cash your business will generate, monthly, over the next 3 yearsAnd you'll get a bunch of tools, to help you do all this in your own businessNow some of this can seem overwhelming, there seems like such a lot to do, and so much to learn.But the course is designed in such a way, that you can focus on just one thing at a time, focus on that one area, & you'll start to see immediate results in that area, then move onto the next area.Start with each of the 6 foundations, & then move onto the growth section, one section at a time, one initiative at a time.Now we've split the course into 3 parts.Part one is the foundations. These are what every business needs in place, before it can do anything. If you're having problems in your business, there's a strong chance you're missing at least one of these foundational piecesPart two, is the vision & roadmap. This is about creating a vision for where you want to go in your personal life, but then aligning that with your business. And then creating a roadmap, to make sure you reach where you want to goPart three, is the growth stage, & this is where we really dive deep into the 9 levels of growth, and what you need to have, and need to do at each levelNow its important you work through these parts in order, because at each part, you'll build the pieces you need, at those later stagesAnd we've set it up this way, because we've found that most people get overwhelmed if they have 20 hours of video content in one go, and this means they don't complete the course, but also they don't take any action, so by breaking it up, hopefully you can take each piece as it comes, without being overwhelmed by itSo if you're ready to get into it, let's do that now
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 A note about using the tools
Lecture 3 Welcome to Part 3
Section 2: The Growth Framework
Lecture 4 The 10C's Framework
Lecture 5 How to Increase the Value of Your Business
Lecture 6 Valuing a Service, Asset, or Hotel Business
Lecture 7 A Quick Start Guide to Understanding Your Finances
Lecture 8 The Five Stages of a Small Business (& what to do at each stage)
Lecture 9 How to Grow in a Recession
Section 3: Growth Ideas - (Industry Specific)
Lecture 10 3 Strategies to grow your consultancy business (delivery type)
Lecture 11 4 Strategies to grow your hotel business (delivery type)
Lecture 12 3 Strategies to Grow you IFA or Broker business (audience type)
Section 4: Community
Lecture 13 Community - What have you got?
Lecture 14 Managing the Sales Funnel (Part 1)
Lecture 15 Managing the Sales Funnel (Part 2)
Lecture 16 The Sector Strategy
Lecture 17 The Location Strategy
Lecture 18 The Client Partnership Strategy
Lecture 19 The Passport Strategy
Lecture 20 The B2G Strategy
Lecture 21 Case Study: Project China Media
Lecture 22 Case Study: Project SMT
Section 5: Club
Lecture 23 Get on their radar
Lecture 24 The Radar Strategy
Lecture 25 Case Study: MOD Client Aggregator
Section 6: Credentials
Lecture 26 Internal Credibility
Lecture 27 The Peacock Strategy
Section 7: Credibility
Lecture 28 What Do Other People Say About You
Lecture 29 The Chatterbox Strategy
Section 8: Confidence
Lecture 30 How to Increase Confidence
Lecture 31 The Conversion Strategy
Lecture 32 Why Most Businesses Don't Grow in a Recession - (and how to be different)
Section 9: Client
Lecture 33 Sell more to your EXISTING client
Lecture 34 The Exclusivity Strategy
Lecture 35 The Product Strategy
Lecture 36 The Product Eco-System Strategy
Lecture 37 The Product Eco-System Plan
Lecture 38 Webinar: The Goldmine Framework
Lecture 39 Case Study: Fire & Security Provider
Section 10: Compensation
Lecture 40 Improving Delivery Efficiency
Lecture 41 Case Study: Lifecycle Pricing
Section 11: Capital
Lecture 42 Improving Overhead Efficiency
Section 12: Compound
Lecture 43 Improving Balance Sheet Value
Lecture 44 The Arbitrage Strategy
Lecture 45 The Evolution Merger Strategy
Lecture 46 The Nut & Bolt Strategy
Lecture 47 The Friends-With-Benefits Strategy
Lecture 48 How to Find The Perfect Business to Buy
Lecture 49 The CopyCat Strategy
Lecture 50 Case Study: Project PPP
Section 13: The Bottleneck
Lecture 51 Fixing the Bottleneck
Section 14: Final Thoughts
Lecture 52 Finding Your Superpower
Lecture 53 The Next Step
Section 15: Additional Content
Lecture 54 Case Study: Project Tekserv
Lecture 55 Case Study: Project Transunite
Lecture 56 Case Study: Project Fox Group
Business owner,Self employed business owner,Business investor,Early stage business,Some considering setting up a business,Manager in a business,Anyone wishing to learn about growing a business



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