What you'll learn
Understand the Purpose and Potential of LinkedIn
Be Proficient In Profile Creation and Optimization
Possess Enhanced Online Networking Skills
Understand How to Approach Professional Etiquette on LinkedIn
Be Targeted in Your Content Creation and Thought Leadership
Undertake and Understand Job Searching and Recruitment
Identify and Use Key LinkedIn Features for College Students
Be Able to Build Your Online Portfolio
Requirements
You will not need any specific skills or experience but ideally, you will be a university or college student, and will have already registered for a LinkedIn account.
Description
This course is the ultimate online course designed to bridge the gap between academia and the professional world. As a college or university student, you're at a pivotal point in your employment journey, where the building blocks of a successful career begin to take shape. This course is tailored specifically for you-to not only introduce you to the powerful networking possibilities of LinkedIn but to masterfully guide you in creating a standout profile, connecting with industry leaders, and unlocking opportunities that align with your academic achievements and career aspirations. Whether you're looking to land your first internship, expand your professional network, or get a head start on job hunting, our step-by-step approach will equip you with the tools and strategies to use LinkedIn effectively, giving you a competitive edge in today's dynamic job market.Your instructor, Professor James Smith, PhD, is an established and popular instructor on the Udemy platform. Feedback that he has received from Udemy students includes;"Very easy to understand and the instructor spoke slowly enough that I could let the information sink in" - KW"Very informative and thorough. Getting ready to take the next course. The assignments with the instructor's example following were very helpful" - KR"Very helpful information from a well-qualified Professor. Concisely presented in a format that facilitates easy notetaking" - BDPThis course is ideal for you if;- You are a current college student at any level of your college journey, including graduate students looking to expand your professional network and opportunities- You are a recent college or university graduate who is seeking to leverage LinkedIn for job searching and professional growth- You are a job-seeking student who is actively looking for internships, or part-time/full-time employment- You are a career advisor seeking to understand LinkedIn's features and best practices to better assist students- You are a student entrepreneur who is starting your own businesses and wish to use LinkedIn for marketing, networking, and partnership development- You are an international student from abroad who wishes to build a professional network in the country of your study or globally- You are a student in career transition who is transitioning from one field of study to another or considering different career paths and need to rebrand yourself professionallyHow will we do this? This course is split into three modules, with each module containing an individual assignment for you to complete. Module 1 - Establishing an Effective LinkedIn Profile begins your journey by establishing your online professional identity. You will learn to lay down the foundations of your virtual presence-your profile. In Class 1, you will start to establish your professional persona with intention, crafting a profile that resonates with your career aspirations. Class 2 will take you through an introspective journey to identify and showcase your unique skill set, helping you stand out among others. The art of first impressions will come into play in Class 3, where selecting an effective photo goes beyond a simple smile; it's about conveying your professional ethos at a glance. In Class 4, you'll weave a compelling narrative in your summary, one that captures your story and ambitions succinctly. Finally, Class 5 will unveil the strategy behind SEO through LinkedIn's algorithm, teaching you to integrate keywords that ensure your profile doesn't just exist but shouts about your achievements and ensures that you will be found by potential employers, recruiters and new connections.Module 2 - Building Your Professional Network sets you on the right course towards fostering connections. In Class 1, you will bridge the gap between your current academic or workplace setting and the expansive LinkedIn network, ensuring your profile is enhanced by the relationships that you have formed at University or college. Class 2 opens the door to the world of networking as you learn to initiate new connections with poise, understanding the etiquette and strategy behind meaningful engagements. With Class 3, you delve into the communal aspects of LinkedIn by actively participating in Groups that resonate with your interests and field, establishing your presence as a proactive member and expert in your field. Class 4 encourages a dynamic approach to endorsements, helping you cultivate your network of support and acknowledgement among your peers and other professionals alike. To round off this module, Class 5 touches upon the LinkedIn Alumni Tool, an incredibly powerful search and connection function.Module 3 - Enhancing Your Employability shifts the focus towards being proactive in your career growth. Class 1 empowers you to become a thought leader by creating and sharing content that reflects your insights and experience in your chosen field. Class 2 deciphers the coded world of hashtags, allowing you to tap into wider conversations and trends within the LinkedIn ecosystem and ensuring your own content and profile is visible. In Class 3, the LinkedIn Jobs portal becomes your gateway to potential opportunities, teaching you to navigate it with efficiency and intent. The course then culminates with Class 4, encouraging a reflective practice where you observe and learn from the LinkedIn presence of successful professionals, inspiring you to focus on your continuous development.In summary, this course contains accessible and comprehensive classes which will train you in many in many key aspects of how to use LinkedIn effectively as a student and to leverage its potential towards employment and your career.
Overview
Section 1: Introduction and Learning Outcomes
Lecture 1 Introduction to Course
Lecture 2 Learning Outcomes for the Course
Section 2: Establishing an Effective LinkedIn Profile
Lecture 3 Routes To Building Your Professional Profile
Lecture 4 Map And Highlight Your Key Skills
Lecture 5 Using An Appropriate Photograph
Lecture 6 Creating An Effective Summary
Lecture 7 Utilising Relevant And Effective Keywords
Section 3: Building Your Professional Network
Lecture 8 Connecting With Your Places Of Work Or Study
Lecture 9 Making New Connections
Lecture 10 Engaging With Relevant Groups
Lecture 11 Giving And Receiving Endorsements
Lecture 12 The LinkedIn Alumni Tool
Section 4: Enhance Your Employability
Lecture 13 Creating And Sharing Content
Lecture 14 Using Hashtags In LinkedIn Posts
Lecture 15 Using The LinkedIn Jobs Portal
Lecture 16 Conclusion - Looking At What Others Are Doing
You are a current college student at any level of your college journey, including graduate students looking to expand your professional network and opportunities,You are a recent college or university graduate who is seeking to leverage LinkedIn for job searching and professional growth,You are a job-seeking student who is actively looking for internships, or part-time/full-time employment,You are a career advisor seeking to understand LinkedIn's features and best practices to better assist students.,You are a student entrepreneur who is starting your own businesses and wish to use LinkedIn for marketing, networking, and partnership development.,You are an international student from abroad who wishes to build a professional network in the country of your study or globally,You are a student in career transition who is transitioning from one field of study to another or considering different career paths and need to rebrand yourself professionally



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