What you'll learn
Understand Generative AI - What is it, Types of Generative AI, Limitations & Example
Learn the methods of optimising Generative AI models (LLMs)
Understand the most important Ranking factor for Google's Search Generative Experience (SGE)
Understand The Process of Influencing Google's SGE Snapshot results
Understand the Winners, Losers & Opportunities of SEO for Google's Search Generative Experience (SGE)
Requirements
A desire to learn about the shift form traditional SEO to the new era of Search Generative Experience (SGE)
Description
Learn the secrets of Search Engine Optimization (SEO) tailored for Google's cutting-edge Search Generative Experience (SGE) with our comprehensive course. As the digital landscape evolves, staying ahead of the curve is crucial, and our course is designed to ensure that you master the nuances of SEO for SGE. From understanding Generative AI, how it works, and its limitations, to the changes in ranking factors for SGE purposes, we cover it all.Spearheaded by a multi-award-winning digital marketer, this curriculum is meticulously crafted to demystify the anxiety many marketers face with the advent of Google's SGE and the perceived threat to SEO traffic.This comprehensive course delves into the Three Methods of Optimising Generative AI Models, an essential triad for modern SEO:Prompting Tuning Retrieval-Augmented Generation We place a strong emphasis on the Most Important Factor for Ranking in Google's SGE, providing you with the strategies to make your content not just discoverable by Google's generative AI algorithms.The course also offers a look at The Process of Influencing Google's SGE Snapshot Results, and the pros and cons of optimizing for Google's Search Generative Experience. Learn how to influence snapshot results, while also understanding the practicalities of starting the process of ranking for SGE. While addressing these key topics, the course prepares you to confidently navigate the changing SEO landscape, transforming your SGE apprehension into mastery. Join us to future-proof your SEO skills and preserve your traffic in the era of generative search.
Overview
Section 1: Introduction
Lecture 1 What is & how it works
Lecture 2 Grounding & Tuning
Lecture 3 Types of Generative AI
Lecture 4 Synthetic Data
Lecture 5 Clarify the ChatCpG/BARD confusion
Lecture 6 The Limitations
Lecture 7 Quick example of how LLMs generate output
Section 2: Three Methods of Optimising Generative AI Models
Lecture 8 A big limitation
Lecture 9 Tuning
Lecture 10 Retrieval-augmented Generation (RAG)
Lecture 11 Prompting
Section 3: The Most Important Ranking Factor for Google Search Generative Experience (SGE)
Lecture 12 Intro to Entities
Lecture 13 Important Knowledge Graph updates
Lecture 14 The Surprising Impact of Top 10 SERPs on ranking in Google's SGE Snapshot
Section 4: PROS & CONS of Optimising for SGE
Lecture 15 The Process of Influencing Google's SGE Snapshot results
Lecture 16 Cost structures to consider
Lecture 17 On ROI...
Section 5: Winners & Losers
Lecture 18 The Winners
Lecture 19 The Losers
Lecture 20 The Opportunists
SEO Specialists,Digital Marketers,Online Marketers



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