What you'll learn
Optimise your LinkedIn company page to attract job applicants
Enhance your employer brand on LinkedIn by highlighting your company's culture and benefits
Making your LinkedIn personal profile stand out to generate profile visits
Turn LinkedIn profile visits into qualified job applicants
Requirements
Must have an existing LinkedIn Profile and be a LinkedIn Company Page admin
Description
With 1 billion registered users world-wide, LinkedIn is a goldmine for recruiting. Solve your talent acquisition problems with our step by step guide of the tricks and tips used by top recruiters. In our short, practical course you are given step-by-step instructions to learn how your LinkedIn company page and personal profile can be used to attract the people your business needs. Learn the correct ways to advertise your jobs for maximum response, as well as the techniques to find and connect with people. We will cover:Why update your LinkedIn company page?Changing your LinkedIn company page cover imageChanging your LinkedIn company name, tagline, and buttonsLinkedIn company page - workplace and commitments moduleUsing your LinkedIn personal profile for recruitmentActivating LinkedIn Creator ModeChanging your LinkedIn profile banner imageChanging your LinkedIn profile pictureOptimising your LinkedIn personal headlineLinking your personal profile to your careers pageUsing your 'Featured' section to promote your jobsOptimising your LinkedIn 'About' sectionPosting jobs on LinkedInHow people find jobs on LinkedInAdvertising jobs using LinkedIn Talent SolutionsAdvertising jobs on LinkedIn using a recruitment systemIntroduction to promoting jobs on LinkedInHow to promote jobs on LinkedInHow to find and connect with people on LinkedInFinding people on LinkedIn using Boolean searchFinding people on LinkedIn using TABuddyDon't forget to download your handy Masterclass Checklist which is saved in the introduction lecture - it'll help you keep track of your progress.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Company Page
Lecture 2 How to optimise your LinkedIn company page for recruitment
Section 3: Personal Profile
Lecture 3 How to optimise your LinkedIn personal profile for recruitment
Section 4: Posting and promoting jobs
Lecture 4 How to successfully post and promote your vacancies on LinkedIn
Section 5: Finding and connecting with people
Lecture 5 Finding and connecting with people on LinkedIn
Section 6: Outro
Lecture 6 A brief re-cap and our thanks
Business Owners, Business Founders, In-House Recruiters, HR Managers, Recruiters



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