What you'll learn
Understand what marketing is and why we need it in tech
Define product marketing and its position in a high tech company
Frame the product workflow and identify relevant stakeholders
Find the resources to create product marketing value
State the responsibilities of a product marketing manager
Conduct market research & competitive analysis
Classify market segmentation, customer profiles, and Jobs To Be Done
Define product positioning & messaging
Formulate high-level GTM strategy
Apply sales & customer success enablement program
Master pricing principles
Strategize product marketing content
Contribute product feature suggestions
Comprehend product communication
Help optimize the product user journey
Resolve common product marketing disputes
Distinguish between B2B & B2C tech product marketing
Identify the key traits of an outstanding product marketing manager
Come prepared for the PMM hiring process in high-tech
Introduce product marketing to peers effectively to enhance work collaboration
Requirements
No marketing experience is needed, just a minimum familiarity with the high-tech field. You'll learn the ABCs of product marketing and get customizable slides, templates, and worksheets with real-world examples tailored for tech product marketing professionals.
Description
Welcome to "The Compact Guide To Tech Product Marketing"!I'm Efrat Shalem, an Impact entrepreneur and a seasoned marketing and product specialist with a decade of experience in high-tech. Throughout this course, you'll gain insights from my professional journey, learn the secrets of the trade, and equip yourself with tools that have proven to be game-changers in the world of tech product marketing.Whether you're a budding tech product marketer, a tech PMM seeking to enhance your workflow, someone wishing to introduce the PMM role to a high-tech team, or a tech business leader contemplating a hire - this course is designed for you, and at the end of it, you'll get The Ultimate Tech Product Marketing Toolkit for FREE - where 80+ meticulously crafted, customizable slides, templates, and worksheets will be available to download and modify according to your professional needs!In this comprehensive course, you'll embark on a deep exploration of the dynamic realm of Tech Product Marketing. We'll start with a solid foundation, understanding what Tech Marketing and Tech Product Marketing truly entail. Then, we'll dive into real-world applications with a detailed overview of tech PMM responsibilities, from Market Research to Sales Enablement. Next, we'll tackle common disputes in the field, addressing Pricing, Content Development, and more, and offer practical solutions. Then, we'll define the role of B2B and B2C Tech Product Marketing Managers and the essential traits they possess. Finally, we'll wrap it up with vital insights to guide you on your exciting product marketing path.Unmatched Course AdvantagesThe most comprehensive yet compact tech product marketing-focused online course Instructor with a decade of marketing, product management, and entrepreneurship experience in high-techReal-world examples and insights from the B2B and B2C tech industriesReal-life PMM job interview assignments from leading tech companies'The Ultimate PMM Toolkit': a treasure trove of 80+ meticulously crafted, customizable slides, templates, and worksheets tailored for tech product marketing professionalsDive in to uncover the essence of product marketing and its pivotal role in high-tech and learn how to make a mark in this dynamic field. Let's embark on this transformative journey together!
Overview
Section 1: Tech Marketing & Product Marketing Introduction
Lecture 1 Welcome & Course Overview
Lecture 2 What Is Tech Marketing
Lecture 3 What Is Tech Product Marketing
Section 2: Tech Product Marketing In Practice
Lecture 4 Tech PMM Responsibilities Overview
Lecture 5 Market Research & Competitive Analysis
Lecture 6 Market Segmentation, Customer Profiles & Jobs To Be Done
Lecture 7 Product Positioning & Messaging
Lecture 8 Go-To-Market Strategy
Lecture 9 Sales & Customer Success Enablement
Section 3: Solutions to Common Disputes
Lecture 10 Pricing
Lecture 11 Content Development
Lecture 12 Product Feature Suggestions
Lecture 13 Product User Journey Optimization
Lecture 14 Product Communication
Section 4: Tech Product Marketing Managers
Lecture 15 B2B & B2C Tech Product Marketing
Lecture 16 Tech PMM Hiring Process & Career Advancement
Section 5: Tech Product Marketing Summary
Lecture 17 Final Words
Lecture 18 Bonus Lecture
An aspiring tech PMM pondering if the role is right for you and want to quickly learn the essentials.,A tech PMM looking to streamline your workflow, resolve common disputes, and use clear, practical, and customizable product marketing templates and sheets.,A tech PMM needing to introduce the role to your teammates and enhance work collaboration with impactful and concise presentation templates.,A tech business leader aiming to understand the PMM role swiftly before making a hiring decision.



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