What you'll learn
Skills in prompt design that enhance response quality, answer length, and relevance to the question.
The ability to incorporate prompt engineering techniques, including instructions, context, sessions, parameters, etc., into questions.
Competence in utilizing AI for content creation, data analysis, marketing strategies, and other business-related tasks.
The capability to plan and execute practical business strategies using generative AI.
Requirements
As the course emphasizes hands-on practice, having dual monitors or an additional device to separate the lecture and practical screens would be beneficial.
Since the practical sessions are conducted on a Windows OS, it is recommended to attend the lectures in a Windows environment.
Description
"I will grow more than yesterday. And I will help those who strive to grow more than yesterday."Delivered with Masocampus's sincerity and hope,With a cumulative teaching time of 100 million hours both online and offline since 2013!This invaluable experience and time have always been the source of growth for both Maso Campus and its students.-The beginning of the Fourth Industrial Revolution, ChatGPT! Does it change the future?It only took just one month for ChatGPT to change the world. Launched at the end of last year, about six months ago. IBM, the most representative IT computer company, announced plans to replace 8,000 employees with AI within five years. Such plans for workforce reduction and AI substitution are increasingly being announced, mainly by big tech companies. The world is already moving on to the next stage of the Fourth Industrial Revolution.Why are many companies, even those with the best talent in the world, going through the process of AI replacement? The reason is that the performance of generative AI models like GPT is very high compared to humans. It can pass difficult exams such as the U.S. bar exam, medical licensing exams, etc., and has the skills equivalent to being in the top 10% in various Olympiads and SAT exams. While it is difficult for humans to specialize in even one field, models like ChatGPT can provide expert answers in almost all fields that can be learned through language and text.Of course, if you have ever tried ChatGPT, you may not completely agree with the above content. The ChatGPT you have used may have given somewhat quirky answers in most questions, not a professional and reliable appearance.However, since ChatGPT is ultimately a 'tool,' it requires proper usage, just like any other tool. The ability to handle generative AI tools like ChatGPT is called 'prompt engineering,' and this course has been created to introduce you to prompt engineering.Through this course, you will learn how to apply the prompt engineering technique of generative AI like ChatGPT to effectively utilize it in your practical work. You will secure the ability to apply this knowledge to your actual work and elevate your skills, becoming a talent of the AI era.Key Learning Points of the Master GuidePrompt engineering is the art of designing questions effectively using natural language, such as Korean, to obtain the best possible responses from AI models like ChatGPT. This technique involves finding the best combinations for language input values, such as the most optimal words, to get the highest quality responses from the AI.The course aims to understand the usage of AI, especially ChatGPT, and to learn the basic and practical strategies of prompt engineering. With various examples and practical exercises, you will directly experience the connection between theory and practice.First, with the basic strategy, you'll learn how to structure prompts depending on the type of problem. When you want to generate a story, you can design prompts by specifying the starting sentence or requesting information on a specific topic. By structuring prompts based on the basic strategy, you can meet general requirements effectively.Second, the practical strategy covers how to apply generative AI to business scenarios. Through various examples and exercises, you'll learn how to apply it in real situations. This can be utilized in various areas such as crafting advertising slogans, generating social media posts, and deriving content ideas. The practical strategy will teach you how to effectively use generative AI to solve business problems.Through this course, you'll understand how to apply prompt engineering techniques of generative AI like ChatGPT to your practical tasks. You'll not only understand but also secure the ability to apply this knowledge to real-world problems. The goal is for students to grow into AI-era talents by applying these techniques to their work and enhancing their own value.Course FeaturesChatGPT, the flagship of language processing models, is a revolutionary tool that allows the creation of meaningful content and facilitates easy communication. However, like any tool, you need to understand the correct usage and how to harness its power.STEP 1. Learn the Basics of Prompt EngineeringThe text you provide to AI services like ChatGPT is called a "prompt," and designing and constructing this prompt effectively allows you to receive much higher quality responses. In this course, you will learn the basics of prompt engineering, focusing on designing prompts effectively.STEP 2. Formulate Prompt FormulasSimilar to a coffee machine designed to make specific types of coffee like espresso, Americano, or latte, you can create formulas that allow language models to output in the desired format when provided with information. This involves practicing cases where you apply formulas based on language model information.STEP 3. Dive into Marketing from A to ZChatGPT understands and knows how to apply various marketing methodologies. You'll practically apply this knowledge to scenarios like creating advertisements and solving real-world business problems.STEP 4. Utilize as a ConsultantChatGPT can even have a personality assigned as per your specifications. Regardless of the field, you can obtain a reliable advisor and assistant by specifying the tone, enthusiasm level, or talkativeness.-About the InstructorKim JinCurrent CEO of Maso CampusMBA from Seoul National UniversityAfter working at Oracle and Naver, Kim Jin established and directed the China Naver development outsourcing center. After graduating from Seoul National University MBA, he moved to the global mobile company Obigo, where he introduced a performance management system based on data analysis and pioneered various business areas domestically and internationally. In 2010, after the acquisition of the game webzine Playforum, he introduced data analysis and digital marketing, achieving an average monthly active user (MAU) of 2.38 million and an average monthly page views (PV) of 17 million according to Korean Click standards. As a businessperson who has walked the path of a developer and a professional manager, he combines extensive experience and IT skills. Currently, he focuses on practical expert education to increase corporate ROI.
Overview
Section 1: Introduction
Lecture 1 001 Introduction
Lecture 2 002 Class Practical Materials Guide
Section 2: The Beginning of a Completely New World
Lecture 3 101 Artificial Intelligence as a Co-Pilot
Lecture 4 102 A world of new creations that never existed before
Section 3: ChatGPT Artificial Intelligence Service
Lecture 5 201 AI is Learning
Lecture 6 202 Measuring the Intellectual Level of ChatGPT
Lecture 7 203 Using chat GPT
Lecture 8 204 Entering a Prompt
Section 4: ChatGPT Prompt Engineering
Lecture 9 301 Basic Strategies for chat GPT Prompt Engineering
Section 5: Language Model Prompt Strategy
Lecture 10 401 Generative AI Model
Lecture 11 402 Understanding Sessions and Stretegies for Prompt Operation
Lecture 12 403 Prompt Engineering Special Symbols Summary
Lecture 13 404 Prompt Template
Lecture 14 405 Prompt Formula
Lecture 15 406 Role-Customized Prompt Technique
Lecture 16 407 Understanding Best Practices and Prompt Examples
Lecture 17 408 Understanding and Examples of Reference Models
Lecture 18 409 Understanding Methodology and Prompt Examples
Section 6: Practical Prompt Engineering Strategy
Lecture 19 501 The chain of Thought Prompt
Lecture 20 502 Business Ideation and Business Planning
Lecture 21 503 product name ideation
Lecture 22 504 Strategic Business Writing
Lecture 23 505 Government Support Program Proposal Writing
Lecture 24 506 Instagram Advertisement Copy
Lecture 25 507 Marketing-Purpose Blog Post Writing
Lecture 26 508 SEO Content Writing
Lecture 27 509 PPC campaign planning
Lecture 28 510 Commercial Content Writing - Sales Copywriting
Lecture 29 511 Commercial content writing - Landing Page Content
Lecture 30 512 Commercial Content Writing - Social Media Content Headlines Copy
Lecture 31 513 Commercial Content Writing - Blog Post Content
Lecture 32 514 Influencer Partnership Request Email
Lecture 33 515 Utilizing as a consultant
Lecture 34 516 Job Search Support
Lecture 35 517 Statistics Data Analysis
Who want to acquire essential skills in utilizing Chat GPT in the era of artificial intelligence.,Who wish to use artificial intelligence as a productive tool directly.,Who desire to learn how to use AI effectively for increased work efficiency.,Who are focused on enhancing work efficiency and their own capabilities as professionals.



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