Learn Product Management In 3 Hours - A Crash Course




What you'll learn
Understand the most important concepts of Product Management, have a solid grasp and what and how a Product manager does/
Gain experience in market research, competitor analysis, apply various frameworks to the market of your choice to make the best out of your competition
Gain insight into the methods of data-driven product analysis, classify and break down products
Make the best use of the toolkit of metrics, design your own metrics, choose key metrics
Brainstorm ideas with the CRAFT algorithm so as to arrive at solutions with greater efficiency
Lean how to apply prototyping tools to make your project tangible, use Figma and Miro to design a ready-to-go product prototype
Conduct Usability-testing of your prototype, design and carry out your first U-Test
Pitch and present the product so as for it to have the greatest impact.
Requirements
No previous experience required.
Description
Product management is one of the most on-demand jobs, with the average salary in the US well over $133000.Moreover, it is less likely than many other jobs to be replaced by AI, as it not only requires technical skills, but also mental flexibility as well as deep understanding of the business. Thus, anyone can become a "product" - it is not merely a job description, but rather a skill, a way of thinking about the product that people across many different jobs can use.What makes the course great, is that it doesn't just teach you technical skills, but rather ways to think about the product. If you are a Software developer, you will also greatly benefit from the course as it will provide you a skill not just to act as a developer for the software, but get a better grasp of how the product operates alltogether.Crash product management with this hands-on course that will have you working on a project to present right away. Throughout almost 4h of the course, you will learn all essentials of product management as well as build your own project from the beginning to the end.The course is broken into 7 sections, each running you through a key step in developing a product. At the end of each section, you will find a practical task for yourself, helping you move 1 step further with your project. By the end of the course, you should have your own ready-to-go product prototype, as well as an elevator pitch for it.Moreover, if you are working in finance, the course will suit you even better, as, originally it was called "Product management for finance", meaning a lot of examples as well as user interactions are adapted for finance specifically. This, however, still allows every user, regardless whether they specialize in finance to benefit fully from the coures, as all examples are fully transferable across indsutries.What will you learn in the course?Discovery-delivery, coming up with the idea for the productLearn extensive frameworks for researching user needsFormulate a hypothesis, simulate a consumer studyWork with insights making the most use of themCarry out competitor analysis, identifying your competitors and benefitting from what they put outProduct analysis, using the CRAFT framework, brainstorming final ideasEverything metrics, from known ones to how to design your own metrics and pack them into your productPrototyping, working with Miro and FigmaUsability testingPresenting and pitching your final product
Overview
Section 1: Introduction
Lecture 1 Introduction to the course
Lecture 2 Introduction to Product Management
Lecture 3 Production process
Lecture 4 Individual project video 1
Section 2: Discovery and UX-testing
Lecture 5 Purpose of research in Product management - Product discovery
Lecture 6 Hypotheses and how to deal with them
Lecture 7 Qualitaive & Quantitative product discovery
Lecture 8 CustDev % Customer development
Lecture 9 Research design
Lecture 10 Course Discovery: practical project
Section 3: Competitor analysis
Lecture 11 Introduction to competitor analysis
Lecture 12 Communication with Users + Practical task
Lecture 13 Practical task on Competitor analysis
Section 4: Product Analytics and Metrics
Lecture 14 Introduction to Data-driven product analytics
Lecture 15 Product Classiciation
Lecture 16 Introduction to metrics: classificaitons
Lecture 17 Creating your own metrics
Lecture 18 Selecting key metrics of your product
Lecture 19 Various methods of product analytics
Lecture 20 Workshop and Practical task: Metrics
Section 5: Generating ideas: CRAFT framework
Lecture 21 The CRAFT algorithm
Lecture 22 Frames: how we think about product interactions
Lecture 23 Generating a new ideas + Practical task
Section 6: Prototype creation
Lecture 24 Introduction to prototyping, what is the general idea?
Lecture 25 Prototyping in Miro: coming up with an interaction flow
Lecture 26 Introduction to Figma: creating a basic(brute) prototype
Lecture 27 Finalizing a prototype in Figma
Section 7: Usability-testing
Lecture 28 The basics of Usability-testing
Lecture 29 Different tests in Usability-testing
Lecture 30 Experiment design: how to create and conduct a U-test
Lecture 31 Writing a U-Tets guide + Practical task
Section 8: Presentation
Lecture 32 Presenting you Product: the final step
Beginners in Product management, who wish to quickly gain a grasp on the most important concepts and tools. People from all industries are welcome, as this course teaches universal skills.



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