Fmcg Distribution - Rtm - A Complete Guide For Beginners




What you'll learn
Understand the FMCG Sector in general
How FMCG Distribution works and How Products are always available in the Retail Outlets?
Who are the stakeholders involved in the FMCG Distribution value chain?
Major Software's used in the FMCG Distribution
Latest Innovations in the FMCG Sector
Requirements
Nothing more than the PASSION to learn about FMCG Sector and its Distribution Network
Description
Hello everyone, Welcome to this course on FMCG Distribution, a Route to Market guide for beginners and Intermediate in the world of FMCG, a Fast Moving Consumer Goods sector.This course is a comprehensive course on entire gamut of end to end FMCG Distribution activities that is being carried out between various stakeholders involved in the entire Distribution network. In a nutshell, this course discusses majorly on the movement of products from the time a product is produced in a manufacturing plant, some company like Nestle or P&G, till it reaches the retail outlets shelf for the end consumers to purchase it. So, that's the overall flow of this course.The Introduction to FMCG Distribution course will get started with a quick overview about FMCG sector in general. It is important to understand the basics of FMCG sector before heading into the niche as FMCG distribution. So, on a high level, we will discuss on what is FMCG, its characteristics, types of FMCG categories and product mapping available in the market, product hierarchy that is being followed in the FMCG, how FMCG products play a major role in our day to day life style and a quick overview on some of the major and household FMCG companies that is been operating in the market.With this overview, lets dive into the world of FMCG distribution. We will discuss what is FMCG distribution is all about, how products are always available in our nearby Kirana stores or Super markets, what are some of the major Distribution network channels involved and how the overall Distribution structure looks alike, what is the difference between General Trade and Modern Trade and with that, will end the section by giving a quick overview about some of the major Distribution softwares that is being used and getting popular in the new age Distribution network.With the introduction we had in the previous section, lets get into the details and understand more about the Distribution softwares, starting with Salesforce Automation Platform or SFA. We will discuss on some of the major features it offers, advantages of using the Salesforce Automation software in FMCG distribution followed by a picture demo to understand the Salesforce Automation in real action. Then, we have a follow up section on Salesforce Automation since SFA can be configured into multiple personas like a role based access. We will discuss each persona briefly and understand each personas use cases and how it fits into the overall Distribution network.Post SFA, we will discuss more onto the Distributor Management System or DMS. It is another important software that is being used by Distributors to manage the end to end activities inside the Distributor office. So, we will discuss on the major features of DMS, how Master data is managed in DMS, advantages of using DMS, followed by a picture demo of the actual DMS.Post completion of DMS, lets briefly discuss about the B2B eCommerce platform which is getting very popular in the recent times, especially post the Covid 19 Pandemic era. So, as we discussed for SFA and DMS, we will discuss on the major features, functional flow of complete processes, advantages of using a B2B eCommerce platform, followed by a quick demo on the actual platform.So, with that, we almost come to an end of the course on the FMCG distribution. The last section is to understand some of the latest and key trends that is growing rapidly in the FMCG Distribution and FMCG as a whole. Some of the technologies to name a few are Image Recognition, Artificial Intelligence, Augmented Reality, Digital Payments and Revenue Growth Management. Apart from the quick overview to understand these technologies in simple terms, we will also discuss on some of the use cases and how it is currently being used in the FMCG sectorSo, that's the wrap. That's it. Just a quick note before getting into the course. The overall objective of this course is to keep it simple and I'm not going to use any technical language just for the sake of using it. The mode of language will be very simple and easy to understand and I will try to deliver it as simple as possible.See you there in the course. Thank you.
Overview
Section 1: Introduction
Lecture 1 Course Introduction
Lecture 2 Course Agenda
Section 2: Introduction to FMCG
Lecture 3 What is FMCG?
Lecture 4 FMCG Categories
Lecture 5 Product Hierarchy in FMCG
Lecture 6 FMCG Products in our Daily Life
Lecture 7 Major FMCG Companies
Section 3: FMCG Distribution
Lecture 8 Introduction to FMCG Distribution
Lecture 9 Distribution Network Channels
Lecture 10 FMCG Distribution Hierarchy
Lecture 11 General Trade vs Modern Trade
Lecture 12 FMCG Distribution Softwares Overview
Lecture 13 How Distribution Softwares are Connected?
Section 4: Salesforce Automation (SFA)
Lecture 14 Introduction to Sales Force Automation (SFA)
Lecture 15 Sales Force Automation Features
Lecture 16 Sales Force Automation Advantages
Lecture 17 Sales Force Automation Demo
Section 5: Salesforce Automation Personas
Lecture 18 Salesforce Automation Personas Overview
Lecture 19 Preseller Overview
Lecture 20 Delivery Representative Overview
Lecture 21 Van Seller Overview
Lecture 22 Merchandiser Overview
Lecture 23 Counter Seller Overview
Lecture 24 Supervisor Overview
Section 6: Distributor Management System (DMS)
Lecture 25 Introduction to DMS
Lecture 26 Master Data Management in DMS
Lecture 27 DMS Features
Lecture 28 DMS Advantages
Section 7: B2B eCommerce Platform
Lecture 29 Introduction to B2B eCommerce Platform
Lecture 30 Activities Flow in B2B eCommerce Platform
Lecture 31 B2B eCommerce Capabilities
Lecture 32 B2B eCommerce Demo
Lecture 33 B2B eCommerce Advantages
Section 8: Latest Innovations in FMCG Distribution
Lecture 34 Image Recognition
Lecture 35 How is Image Recognition used in FMCG
Lecture 36 Artificial Intelligence
Lecture 37 How Artificial Intelligence is used in FMCG
Lecture 38 Augmented Reality
Lecture 39 How Augmented Reality is used in FMCG
Lecture 40 Digital Payments in FMCG
Lecture 41 Revenue Growth Management
Lecture 42 How RGM is used in FMCG
Section 9: Conclusion
Lecture 43 Course Summary
Lecture 44 Thank You!
People working in FMCG sector,Sales executives,Anyone who wants to learn about FMCG sector,People willing to join FMCG companies,Business owners



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