The 4 Fundamentals Of Selling Tickets And Merchandise



What you'll learn
Recognize the staggering "cost of doing nothing" in sports organizations and why it is a problem
Understand the Data Talks 4 fundamentals and their pivotal role in selling tickets, merchandise, and negotiating sponsorship agreements of higher value
Implement the 4 Fundamentals Method to create sustainable revenue streams for your sports organization
Gain insights from global success stories, learning how the 4 fundamentals fuel increased supporters, superior sales, and substantial revenue growth
Requirements
No special requirements needed beyond understanding the commercial activities and structures of a sports organisation
This course is very accessible and digestable and is perfect for all types of learners
Description
In "The 4 Fundamentals of Selling More Tickets and Merchandise," we delve into the critical role Data Talks' 4 Fundamentals play in building and sustaining revenue streams for all types of sports organisations, including but not limited to clubs, leagues, and federations.This course addresses the financial challenges many clubs face today, attributing their struggles to a common root cause - the failure to leverage supporter data effectively. By analysing past scenarios, we identify the pitfalls that have hindered clubs from thriving financially in recent years and discover why some continue to face challenges. Moreover, we analyse real-life case studies of sports organisations that have used these 4 Fundamentals to see the results they have achieved thus far.Key Course Highlights: An introduction to the "Cost of doing nothing"Fundamental 1: Grow your supporter base, continuouslyThe significance of this and the challenges organisations face when trying to grow their supporter basesAn introduction to gamificationDive deeper into a real-life success caseFundamental 2: Collect supporter data with contact information and merge it with your other dataThe significance of this and the challenges organisations in doing thisDive deeper into a real-life success caseFundamental 3: Find out which supporter segments you should target with your campaignsThe power of segmentationStatic vs Dynamic segmentationSupporter Lifetime ValueFundamental 4: Send out relevant offers to those segments in a way that supporters will really appreciatePersonalisationA/B testingWhy the 4 fundamentals are keyA/B testingIncreasing average purchase valueCreating Sustainable RevenueMisconceptions about creating sustainable revenue streamsPowering the 4 FundamentalsBy the end of this course, you will be equipped with the knowledge and tools needed to navigate the dynamic landscape of creating sustainable revenue streams for your sports organisation through the 4 Fundamentals. Whether you're steering an established organisation or aspiring to launch a new one, this course empowers you to transform challenges into opportunities, making informed decisions that ensure your organisation's financial success and longevity.
Overview
Section 1: Introduction
Lecture 1 Course Overview
Lecture 2 The cost of doing nothing
Lecture 3 How the 4 fundamentals came into being
Lecture 4 What are the 4 fundamentals of selling tickets and merchandise?
Section 2: Grow your supporter base, continuously
Lecture 5 Introduction to grow your supporter base, continuously
Lecture 6 Why it's important to grow your supporter base and contact database continuously
Lecture 7 Why sports organisations struggle to grow their supporter base
Lecture 8 Privacy concerns as a barrier to growing supporter bases
Lecture 9 Using gamification to grow your supporter base
Lecture 10 Other strategies for growing your supporter bases
Lecture 11 Real life success story to take inspiration from
Section 3: Collect supporter data with contact information and merge it with other data
Lecture 12 Collect supporter information data with contact and merge it with other data
Lecture 13 Why it is crucial for sports organisations to get this fundamental right
Lecture 14 The "other data" to merge with your supporters' contact information
Lecture 15 Why sports organisations struggle to collect and merge all their data
Lecture 16 Real life success story to take inspiration from
Section 4: Find out which supporter segments to target with campaigns
Lecture 17 The importance of finding the right audience to target with your campaigns
Lecture 18 Finding "the right audience" to target
Lecture 19 50 dynamic segments that can elevate your ROI and drive profitability
Lecture 20 The importance of segmentation for sports organisation
Lecture 21 Static vs Dynamic segmentation
Lecture 22 Calculating supporter lifetime value
Lecture 23 Real life success story to take inspiration from
Section 5: Send relevant offers in a way that supporters will really appreciate
Lecture 24 Why you sports organisations should not jump to personalisation
Lecture 25 The difference between personalisation and customisation
Lecture 26 A club generated a 6 figure revenue from targeting only 2% of its supporter base
Lecture 27 The importance of personalising across various channels
Lecture 28 A/B Testing
Lecture 29 Real life success story to take inspiration from
Section 6: Why the 4 fundamentals are key to creating sustainable revenue streams in sports
Lecture 30 Why the 4 Fundamentals are key and Business Insider's assessment of Data Talks
Lecture 31 How to increase your supporter's average purchase value
Lecture 32 Real life success story to take inspiration from
Lecture 33 The importance of creating sustainable revenue streams
Lecture 34 Sustainable revenue creation should never be at fans' expense (case study)
Lecture 35 Commonly held misconceptions around creating sustainable revenue streams
Lecture 36 Even more misconceptions about creating sustainable revenue streams in sports
Section 7: Powering the 4 Fundamentals
Lecture 37 How to power the 4 fundamentals - guidelines for tools and systems to use
Lecture 38 How the Data Talks Sports Platform works
Lecture 39 CDP Basics to get you started
Section 8: Conclusion
Lecture 40 Thank you note!
Lecture 41 Recap of everything what we have learnt in the course
Lecture 42 Summary of the cost of doing nothing
Lecture 43 Next steps
C-levels in sports organisations such as clubs, leagues and federations,Those keen to learn about data-driven decision making in sports and how to perfectly marry a data strategy to commercial strategy



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