Master Google Ads (Search Ads, Adwords) In 2024




What you'll learn
Analyze campaigns and keywords with unique techniques
Set up Google Ads and campaigns with confidence
Identify keywords that enable better returns
Use Google Tag Manager to set up conversion tracking
Requirements
None
Description
Arguably, the most versatile ad platform for digital marketers, Google Ads, is also notoriously complex to get right. There are dozens of variables to monitor, understand, and tweak in your ad campaign while real dollars are being spent in the account.However, if you get it right, Google Ads can make your sales soar high. That is the goal of this course. We delve deeper into the keywords, ad formats, quality score, competition, impression share, ad ranks, bidding, conversion tracking, and more.Overall, after completing this course, I can guarantee that you will have complete command over Google Ads.I am Rudranil, a Digital Marketing professional with more than a decade of experience in running profitable Google Ads for dozens of SaaS and SaaS-enabled businesses.With lifetime access, a 30-day money-back guarantee, enormous discounts, and hours of learning material at your disposal, you have nothing to lose, so why not give it a try?I hope to see you in the course.Reviews from my other courses:"It's the first time in my life as a long time learner in Udemy that I'm taking the third course in strike from the same instructor. Rudranil is amazing, I'm learning a lot on each course." - Steve"the course is super nice . Believe me this guy is a genius"- Edward Ssevvume"I really like this course because there are many use cases that are based on real case from SaaS industry. The lecture also gave useful tools/platform that can be used as a SaaS marketer. I learn a lot, thank you so much!"- Velysia"The course imparts deep and comprehensive understanding of concepts along with relevant examples. This course helps us learn the techniques that work behind the scene in GA4. Superb!"- Abhijit Bhimrao Bhosale
Overview
Section 1: Search Ad Basics
Lecture 1 Online Advertising Fundamentals
Lecture 2 Create our First Campaign - Basics - I
Lecture 3 Create our First Campaign - Bidding - II
Lecture 4 Create our First Campaign - Campaign Settings - III
Lecture 5 Create our First Campaign - Keywords - IV
Lecture 6 Create our First Campaign - Ads - V
Lecture 7 1.7. Create our First Campaign - Budget - VI
Lecture 8 Beyond Creating a Basic Campaign
Section 2: Campaign in Details
Lecture 9 Why Campaigns in Google Ads
Lecture 10 Structuring Campaigns
Lecture 11 Case Study on Structuring Campaigns
Section 3: Keyword in Details
Lecture 12 What Are Keywords
Lecture 13 Keyword Match Types
Lecture 14 Keywords Report in Google Ads
Lecture 15 Negative Keywords and How to Use Them
Lecture 16 Search Term Report and its Uses
Lecture 17 Identify Keywords Relevant to your Business
Lecture 18 Analyzing Keyword Ideas in Keyword Planner
Lecture 19 Shortlist Suitable Keywords
Lecture 20 Estimating Budget from Keyword List
Lecture 21 Structuring Campaigns with Keyword List Bucketing
Lecture 22 Keyword Planner for Non-Paying Accounts
Lecture 23 Other Keyword Search Tools
Section 4: Text Ads in Details
Lecture 24 Ad Section Overview in Google Ads
Lecture 25 How to Write Better Ads - I
Lecture 26 How to Write Better Ads - II
Lecture 27 Constructing an Ad and Studying the Constraints
Lecture 28 Sitelink and Image Assets
Lecture 29 Structured Snippets and Callout Assets
Lecture 30 Assets - Call, App, Price, Promotion
Lecture 31 Lead Forms Asset
Lecture 32 Case Study on Ad Text - I
Lecture 33 Case Study on Ads - II
Section 5: Data Analysis - Search Ads
Lecture 34 The Trinity - Impressions, Clicks, Conversions
Lecture 35 Ratios - Impressions, Clicks, Conversions
Lecture 36 Basics of Cost Metrics
Lecture 37 Competitive Metrics
Lecture 38 What is Ad Rank and Ad Quality
Lecture 39 Parameters that Control Ad Rank
Lecture 40 The Impact of Ad Quality on your Campaigns
Lecture 41 Ad Rank Thresholds and Others
Lecture 42 Troubleshooting Ad Campaigns Like a Pro - I
Lecture 43 Troubleshooting Ad Campaigns like a Pro - II
Lecture 44 Data Analysis - Search Term Report
Lecture 45 Data Analysis Example - Location Report
Lecture 46 Analyze Real-World Campaign and Keyword Data
Section 6: Landing Page in Details
Lecture 47 Landing Pages - An Introduction
Lecture 48 What Makes a Good Landing Page
Lecture 49 Landing Page Load Time
Lecture 50 Heatmap Insights on your Landing Page
Lecture 51 Landing Page Heatmap Analysis
Lecture 52 How to Install Heatmap Tools
Lecture 53 Application of Google Analytics 4 on Landing Pages
Lecture 54 Landing Page Funnel Analysis
Section 7: Bidding in Details
Lecture 55 The Complexities with Bidding in Google Ads
Lecture 56 How to set Bidding inside Google Ads
Lecture 57 Bidding Strategy - Maximize Conversion Value and Maximize Clicks
Lecture 58 Bidding - Maximize Impression Share
Lecture 59 Manual Bidding (CPC) in Google Ads
Lecture 60 Bid Adjustments
Section 8: Conversion Tracking in Detail
Lecture 61 The Concept of Conversion Tracking
Lecture 62 The Concept of Conversion Tracking - II
Lecture 63 Create a Conversion in Google Ads
Lecture 64 Setup Conversion Tracking with GTM
Lecture 65 Enable Google Tag on your Website
Lecture 66 Conversion Tracking on Page Load - Order Page
Lecture 67 Conversion Tracking on Form Fill
Section 9: Audience in Detail
Lecture 68 Audience Selection - What it Means
Lecture 69 Configure Audiences
Lecture 70 Creating Unique and Advanced Audiences
Section 10: Additional Section
Lecture 71 Bonus Chapter
Google Ads Beginners,Google Ads Professionals,Digital Marketing Professionals



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