Chatgpt And Generative Ai In Business, Management, Marketing




What you'll learn
Master ChatGPT Integration: Acquire the skills to seamlessly integrate ChatGPT into the product management workflow, from ideation to strategic planning.
Refine AI-Generated Deliverables: Hone the art of critically reviewing and refining AI-generated deliverables, ensuring they align with strategic objectives.
Apply the knowledge gained throughout the course in a hands-on capstone project, creating a personalized Product Management Portfolio using ChatGPT.
Craft Comprehensive Deliverables including Product Vision Boards, Business Model Canvases, Kano Models, and Porter's Five Forces with the assistance of ChatGPT.
Learn to write effective prompts and refine the results for a powerful feature prioritization using the Kano Model.
Requirements
For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to course ChatGPT and Generative AI in Business, Management, Marketing by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".MTF is present in 208 countries and has been chosen by more than 380,000 students.Accelerate the time to market and quality of your Product Management Deliverable with our courseUnlock the Potential of AI in Product Management: A Comprehensive JourneyChatGPT Account CreationAccount Creation: Understand the process of setting up your ChatGPT account, ensuring you're ready to harness the power of this revolutionary language model.ChatGPT Prompting Framework: Crafting the FoundationGeneral ChatGPT Prompt Structure Template custom developed for Product Management: Develop a solid understanding of the fundamental structure of reuseable and extensible ChatGPT Prompt Structure Template custom developed for Product Management that drives effective prompts for Product Management deliverables in ChatGPT.Sample Prompt Structures from Product Management: Explore real-world examples, gaining insights into crafting prompts for various Product Management Frameworks and models.Product Vision Board: Unleashing Creativity with ChatGPTUtilizing Sample Prompt Structure: Witness the practical application of the sample prompt structure to generate a compelling draft version of Product Vision Board.Review and Refinement: Learn the art of critical review and refinement, ensuring your vision board aligns with strategic goals.Business Model Canvas: Streamlining Strategy GenerationWriting ChatGPT Prompt for Business Model Canvas: Develop effective prompts for generating a detailed Business Model Canvas using ChatGPT.Generating and Reviewing: Witness the power of AI in action as you generate and review a sample Business Model Canvas, refining it for strategic clarity.Kano Model: Elevating Product Features with AI AssistanceCrafting Kano Model Prompts: Learn to write prompts that guide ChatGPT in generating a sample Kano Model, prioritizing product features effectively.Critical Review: Understand the importance of critical review and refinement in optimizing the results from ChatGPT.Porter's Five Forces Model: Advanced Strategic AnalysisWriting ChatGPT Prompt for Porter's Five Forces Model: Dive into the complexities of strategic analysis with effective prompts for generating a Porter's Five Forces Model.Who Can Benefit from this Course?Product Managers and Owners: Enhance your strategic thinking, streamline and craft your deliverables with AI assistance.Entrepreneurs: Leverage ChatGPT to refine your product strategies and create compelling business models.Aspiring Product Professionals: Gain a competitive edge by integrating AI seamlessly into your skill set and develop your first draft Product Managment Portfolio in less than a month to showcase your potential employers.Why Enroll in this Course?Practical Skills: Acquire tangible skills that can be immediately applied in your product management role.Cutting-Edge Knowledge: Stay ahead in the field by exploring the intersection of AI and product management.Hands-On Experience: Engage in real-world exercises, refining your abilities to integrate AI in strategic decision-making.Join the AI-Powered Future of Product ManagementInstructor Guidance: Benefit from the expertise of a seasoned Product Management Coach, guiding you through the nuances of AI integration.Networking Opportunities: Connect with a community of like-minded professionals, fostering collaboration and knowledge exchange.
Overview
Section 1: Introduction
Lecture 1 Onboarding to learning process
Section 2: ChatGPT account creation
Lecture 2 ChatGPT account creation
Section 3: Deliverable Creation Framework Using ChatGPT
Lecture 3 Prompting Framework
Lecture 4 What is Product Vision Board
Section 4: Generate Business Model Canvas using ChatGPT
Lecture 5 Generate Business Model Canvas using ChatGPT
Section 5: Generate Kano Model using ChatGPT
Lecture 6 Generate Kano Model using ChatGPT
Section 6: Generate Porter's Five Forces Model using ChatGPT
Lecture 7 What is Porter Five Force Model
Lecture 8 Write ChatGPT Prompt for Porter's Five Forces Model
Section 7: Interactive Part, Next Steps and Answers to Questions
Lecture 9 Interactive Part
Lecture 10 Congratulations with course finishing
This course is tailored for Product Managers, Product Owners, Product Directors, and anyone involved in product management seeking to elevate their expertise of using ChatGPT in Product Management lifecycle.



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