Professional Certificate: Digital Business & Unit Economics




What you'll learn
Introduction to Digital Business
B2C Channels
B2B Channels
Internal Digitalization
5 Ways of developing and monetizing
PnL Analysis, Prices at channels
Requirements
For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to course Professional Certificate: Digital Business & Unit Economics by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".MTF is present in 208 countries and has been chosen by more than 400 000 students.Course Author: Igor DmitrievDigital Transformation and Banking ExpertEducation:MBA, The Boston UniversityMaster of Science at Engineering (Technical) Management,The State University of New York at BuffaloMaster of Science at Informatics and Economics,Six Sigma Black BeltExperience:Expert at Banking (> 18 years), FinTech & Digital (> 15 years),Experienced Manager (> 14 years) with successful track of recordsat personal and corporate entrepreneurship.More than 12 years at worldwide banking groups such usSociete Generale , RaiffeisenbankExperience at roles: CEO, Head of Business, Chief Digital &Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.Digital Transformation: Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers. It involves leveraging digital technologies such as cloud computing, artificial intelligence, data analytics, Internet of Things (IoT), and others to streamline processes, enhance customer experiences, and drive innovation. Digital transformation isn't just about adopting new technologies; it's about reimagining business models and processes to stay competitive in the digital age.Digital Business Development: Digital business development focuses on utilizing digital technologies and strategies to expand a company's reach, improve its products or services, and increase revenue streams. It involves activities such as digital marketing, e-commerce, online partnerships, and digital product innovation. Digital business development aims to capitalize on the opportunities presented by the digital landscape to grow the business and create new value for customers.Importance for Companies and Managers:Learning about digital transformation and digital business development is crucial for companies and managers for several reasons:Staying Competitive: In today's rapidly evolving business environment, companies need to adapt to digital trends to stay competitive. Understanding digital transformation helps companies modernize their operations and keep pace with changing customer expectations.Enhancing Efficiency: Digital technologies can streamline processes, automate tasks, and improve overall efficiency. Managers who understand digital transformation can identify areas where technology can be leveraged to optimize operations and reduce costs.Expanding Reach: Digital business development opens up new avenues for reaching customers and expanding market reach. Managers equipped with knowledge of digital strategies can develop effective online marketing campaigns, explore new digital channels, and forge partnerships in the digital ecosystem.Driving Innovation: Digital transformation fosters innovation by enabling companies to leverage data insights, experiment with new technologies, and iterate on products or services more rapidly. Managers who embrace digital transformation can foster a culture of innovation within their teams and drive continuous improvement.Importance for Career Development or Building Your Own Business:Improving skills in digital transformation and digital business development is crucial for building a successful career or starting your own business because:Market Demand: Digital skills are in high demand across industries as companies seek to navigate digital disruption and capitalize on emerging opportunities. Having expertise in digital transformation and business development enhances your marketability and opens up career advancement opportunities.Entrepreneurial Success: For aspiring entrepreneurs, understanding digital transformation and business development is essential for launching and scaling a successful business in today's digital-first world. It allows entrepreneurs to identify market gaps, develop innovative digital solutions, and effectively market their products or services online.Adaptability: Digital technologies are continually evolving, so individuals who continuously improve their skills in digital transformation and business development remain adaptable to changing market dynamics. This adaptability is essential for long-term career growth and entrepreneurial success in a rapidly changing digital landscape.Unit economics is a fundamental concept in business that focuses on understanding the direct revenues and costs associated with a particular business model or product at a per-unit level. These "units" can be customers, orders, products, or any other relevant metric. Analyzing unit economics helps companies and experts assess the sustainability and profitability of their operations.Here's why learning about unit economics is crucial for both experts and companies:Sustainability and Profitability Assessment: Unit economics provide a clear view of whether a business is sustainable and profitable. By examining the revenue generated and the costs incurred on a per-unit basis, experts and companies can evaluate if they are making money or losing it with each sale or customer acquisition.Scaling Decisions: Understanding unit economics is vital for making informed decisions about scaling a business. If the cost to acquire a customer is higher than the revenue generated from that customer over time, it may not be sustainable to scale the business without making changes.Business Model Optimization: Unit economics analysis allows experts and companies to identify areas for optimization. It helps in finding cost-effective ways to acquire and retain customers, reduce operational costs, and increase average revenue per unit.Investor Confidence: For startups and growing companies, demonstrating positive unit economics is often essential to attract investors. It shows that the business model is sound and has the potential for long-term profitability.Risk Management: By understanding unit economics, companies can identify potential risks early. If the per-unit cost is too high, it may lead to financial instability or bankruptcy in the long run.Pricing Strategies: Unit economics are key in setting appropriate pricing for products or services. Companies can determine the right balance between pricing and costs to maximize profitability.Strategic Decision-Making: Business decisions related to product development, marketing campaigns, and resource allocation should be guided by a deep understanding of unit economics. It helps in focusing resources on high-impact areas.Developing skills related to unit economics can be highly beneficial for building a career in various fields, including business, finance, and entrepreneurship:Entrepreneurship: Entrepreneurs who understand unit economics can create and refine business models that are more likely to succeed. This knowledge is crucial for securing funding and effectively managing their startups.Finance and Investment: Professionals in finance and investment need to evaluate the financial health of companies. An understanding of unit economics helps them assess the viability of potential investments.Marketing and Sales: Marketers can make informed decisions about customer acquisition channels and campaigns based on the cost to acquire a customer and the customer's lifetime value. Sales teams can prioritize high-value leads.Operations and Supply Chain Management: Professionals in operations and supply chain management can optimize processes, reduce costs, and improve efficiency by analyzing the unit economics of production and distribution.Consulting and Advisory Roles: Consultants and advisors who can help companies optimize their unit economics are highly sought after. They can provide valuable insights and recommendations.Unit economics is a critical aspect of business strategy and financial analysis. Learning about unit economics is essential for making informed decisions, ensuring a sustainable business model, and building a successful career in various fields related to business and finance.
Overview
Section 1: Introduction
Lecture 1 Onboarding to learning process
Section 2: Module 1: Inroduction to Unit Economics, Revenue Growth, Sales Funnels
Lecture 2 1-Intro lesson (about unit economics and metrics)
Lecture 3 2-Revenue_and_Growth. Vanity metrics vs Important metrics
Lecture 4 3-Funnels_and_conversions
Section 3: Digital Business
Lecture 5 Introduction
Lecture 6 B2C Channels
Lecture 7 B2B Channels
Lecture 8 Internal Digitalization
Lecture 9 Ways of developing and monetizing
Lecture 10 PnL Analysis, Prices at channels
Lecture 11 Conclusion
Section 4: Interactive Part, Next Steps and Answers to Questions
Lecture 12 Interactive Part
Lecture 13 Congratulations with course finishing
No special requirements. A course for anyone who wants to build career in management, or develop their own business or become an entrepreneur



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