The Complete Capital Campaign Guide
Published 8/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 193.05 MB | Duration: 0h 34m
A Practical Overview to Plan, Launch, and Succeed in Fundraising
What you'll learnUnderstand the Fundamentals of Capital Campaigns: Gain a clear understanding of capital campaigns, their purpose, and key success factors
Develop a Strategic Campaign Plan: Learn to create a strategic plan with realistic goals, key stakeholders, and a timeline.
Execute Effective Fundraising Strategies: Discover fundraising techniques for smaller nonprofits, including major gifts, donor cultivation, and community suppor
Evaluate and Sustain Campaign Success: Learn to measure campaign success, ensure ongoing donor engagement, and maintain momentum.
RequirementsThere are no strict requirements or prerequisites for taking this course, making it accessible for beginners. However, having a basic understanding of nonprofits and a desire to learn more about capital campaigns will be beneficial.
DescriptionAre you ready to master the art of capital campaigns and elevate your fundraising efforts to new heights? Whether you're a nonprofit professional, board member, or aspiring fundraiser, this course offers a comprehensive, quick-start guide to capital campaigns-giving you the essential knowledge and tools to execute successful, impactful campaigns. With practical insights and expert advice, you'll gain the confidence to lead a campaign that resonates with donors and achieves your financial goals.What You'll Learn:Capital vs. Standard Campaigns: Understand the fundamental differences between capital and standard fundraising campaigns, and learn when to use each for maximum impact.Feasibility Studies: Discover the importance of conducting feasibility studies, how to interpret their results, and how they can guide your campaign's strategy and objectives.Setting Clear Objectives: Learn how to set specific, measurable, and realistic goals that align with your organization's mission and vision, ensuring a successful campaign from the start.Assembling the Team: Get practical tips on building a strong campaign team, including identifying key roles, engaging volunteers, and fostering a collaborative environment.Crafting Compelling Messaging: Unlock the secrets to creating messaging that resonates with donors, telling your organization's story in a way that inspires support and drives contributions.Fundraising Strategy & Execution: In the final video, you'll learn how to craft a comprehensive fundraising strategy, including creating a roadmap, designing a donor pyramid, and developing actionable steps to guide your campaign from start to finish. You'll walk away with a clear, strategic plan to ensure your campaign's success and long-term sustainability.
OverviewSection 1: Introduction
Lecture 1 Introduction & Let's Get Started!
Section 2: Capital vs. Standard Campaign
Lecture 2 Capital vs. Standard Campaign
Section 3: Campaign Feasibility
Lecture 3 Campaign Feasibility Explained
Section 4: Campaign Goal Setting
Lecture 4 Set Clear & Achievable Campaign Goals
Section 5: Assemble the Campaign Team
Lecture 5 Assemble the Team!
Section 6: Craft Compelling Messaging
Lecture 6 Craft a Compelling Campaign Communications Plan
Section 7: Fundraising Strategy & Planning
Lecture 7 Let's Fundraise!
This course is designed to be inclusive and welcoming to everyone, regardless of their level of experience in the nonprofit sector. Whether you are a chief fundraiser, an executive director, or someone interested in expanding your knowledge of capital campaigns, you are welcome to join and learn more.
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