Product Positioning Masterclass: Unlock Market Traction




What you'll learn
Shift thinking from promoting product features to servicing Customer needs
Identify and prioritise the most pressing problems Customers face
Distil Customer problems into clear and actionable content
Create products and services that truly resonate with the target audience
Requirements
The course is designed to be accessible to a wide range of learners, including those new to marketing or product management.
Description
Ready to transform your product from an idea into a market success?In today's competitive landscape, it's not enough to have a great product; you need to position it strategically to address your customers' most pressing needs. This comprehensive Product Positioning Masterclass will empower you with a proven, problem-centric approach to identify and solve those needs, setting your product apart and driving sustainable growth.We'll guide you through a paradigm shift, moving beyond product features to uncover the root causes of customer pain points. You'll learn how to conduct in-depth customer research, utilize the "5 Whys" technique to identify core problems, and craft clear, concise problem statements that will serve as the foundation of your marketing and sales efforts.From defining your ideal customer and segmenting your market to crafting compelling narratives and designing impactful infographics, this course equips you with the tools and knowledge to connect with your audience on a deeper level. You'll learn how to apply the AIDA model to capture attention, generate interest, create desire, and inspire action.Whether you're launching a new product, revitalizing an existing one, or seeking to gain a competitive edge, this course will transform the way you think about product positioning. Say goodbye to guesswork and hello to data-driven strategies that drive growth and profitability. Unlock the secrets to successful product positioning and watch your business thrive in today's competitive landscape.
Overview
Section 1: Module 1: Foundations of Problem-Centric Product Positioning
Lecture 1 Introduction to Problem-Centric Thinking
Lecture 2 Importance of Understanding Customer Pain Points
Lecture 3 5 Whys Technique - Uncovering Root Causes
Lecture 4 Reverse Engineering Benefits into Problems
Lecture 5 Developing a Problem Statement
Section 2: Identifying and Profiling Your Target Customer
Lecture 6 The 5 Stages of Customer Awareness
Lecture 7 Defining Your Ideal Customer Characteristics
Lecture 8 Customer Definition and Segmentation
Lecture 9 Creating Customer Personas
Section 3: Crafting Compelling Marketing Narratives
Lecture 10 Storytelling Techniques for Marketing
Lecture 11 Attention-Grabbing AIDA Communication
Lecture 12 Creating Infographics for Sales and Marketing
Lecture 13 Developing a Marketing Narrative
Lecture 14 Bringing It All Together - Your Go-To-Market Strategy
Small to medium-sized business owners: Gain the strategic advantage to identify Customer pain points and position your products for maximum market impact and profitability,Product managers and marketers: Master the art of problem-centric product positioning to create offerings that resonate with your target audience and drive business growth,Entrepreneurs and start-up founders: Learn how to identify and address Customer problems effectively to validate your product ideas and achieve early market traction,Consultants and advisors: Enhance your strategic toolkit with a problem-centric approach to product positioning, empowering your Clients to achieve sustainable success.



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