Business Model Canvas Detailed With Two Case Studies




What you'll learn
Business Model Canvas as a Model for planning new ventures in business
Identification of Value added Propositions
Identification of Customer Segments, Channels and Relations
Identification of Activities in a Business, Partners and Resources
Definition of Revenue Streams and Cost Structures
Requirements
Familiarity with business processes
Description
Business Model Canvas (BMC) is a tool meant to make business analysis easier through as structured approach. Much like DeBono's 6 hats or Ishikawa's Cause and Effect diagram, BMC is a group effort consisting of a team that will define 9 business blocks. These blocks will be used to prepare a model for any idea that is planned for in an organization. Such ideas can be startups, new process, new projects, product development or strategic plans.The 9 blocks contain such units as Value Propositions, which defines what we would be offering to our customers or beneficiaries. Customer Segments defines the different groups of individuals or organizations our company wishes to reach and give value to. And so on for the other blocks.The BMC practice consists of brainstorming sessions between experts covering the 9 blocks, who aim at defining each of them in a precise and concise manner. BMC is not a project plan, nor a business plan. It is a model that allows management to justify the decision to go on with the "idea", to modify it or even reject it.This course consists of 3 lectures which define the 9 blocks. Following each definition, the lecture will present the way the block is used for two fictitious companies: ProntoCab, an online / app driven taxi company and ProntoProduce, a virtual market that links customers shopping for fruits and vegetables to suppliers of the same, allowing them quick delivery over a diverse set of products.The lectures amd sections are broken down as follows:Lecture 1 - BackgroundA.Background and Course StructureLecture 2 - Defining the ModelB.Definition of the Business Model CanvasLecture 3 - Developing the Model + Two Case StudiesC.The 3-Stage Process for Developing the Business Canvas ModelD.The Two Case Studies we Shall Prepare a Model forLecture 4 - Definition of the first 4 Blocks + 2 Case StudiesE.The Value Propositions and the 3 External BlocksLecture 5 - Definition of the last 5 Blocks + 2 Cases StudiesF.The 3 Internal and 2 Quantitative BlocksLecture 6 - A Few Examples from Large CompaniesG.A Few Example Models from the Web
Overview
Section 1: Introduction
Lecture 1 Background and Course Structure
Lecture 2 Developing the Model
Lecture 3 Defining the 9 Blocks + Two Cases and Examples
Lecture 4 Definition of the first 4 Blocks + 2 Case Studies
Lecture 5 Definition of the last 5 Blocks + 2 Cases Studies
Lecture 6 A Few Examples from Large Companies
This course aims at teaching the method of developing "Business Manager Canvas", a tool that defines a future project, investment, startup or process.


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