Speaking Of Strategy: What Is Strategy?



Introducing a practical system to create, analyze, and communicate top-level organizational strategy.


What you'll learn
Describe the origins and evolution of organizational strategy.
Identify common themes in current interpretations of strategy.
Construct a working definition of strategy.
Translate the working definition into the core strategy framework for analysis.
Discuss examples of things that look like strategy but are not.
Requirements
No experience necessary. We'll teach you a complete system for creating, analyzing, and communicating strategy.
Description
Strategy is a not a static plan or something you do once a year at a two-day retreat. It is a continuous conversation, and one that we as leaders need to be prepared to have every day to make better decisions. Speaking of Strategy is a complete system to support and guide those conversations. The system is built around a practical definition of strategy and a supporting framework for analysis, the core strategy framework, with seven elements:What is strategy?PurposeExternal factorsInternal factorsCore strategyPerformanceStrategy narrativeEach of the seven elements has its own course. What is Strategy? is the first and foundational course in the Speaking of Strategy series. It has five learning objectives:Review the origins of strategy and its evolution over time from military to political to organizational.Survey the current interpretations and definitions of strategy to identify common themes.Construct our own working definition of strategy.Describe the seven elements of the core strategy framework for creating, analyzing, and communicating strategy.Clarify our methodology by discussing examples of "not strategy," including metaphors, plans, and models.If you own or contribute to strategy for your organization, this course will give you a roadmap so you always know exactly where you are in the strategy process. Want to get better at speaking of strategy? This is the way!
Overview
Section 1: Introduction and Overview
Lecture 1 Series Introduction: Speaking of Strategy
Lecture 2 Series Overview: the Core Strategy Framework
Lecture 3 Course Introduction: What is Strategy?
Section 2: The Origins and Evolution of Strategy
Lecture 4 Origins and Evolution: Strategic Behavior
Lecture 5 Military Strategy: The Instrumental Use of Violence
Lecture 6 Political Strategy: The Art of Creating Power
Lecture 7 Business Strategy: Customers and Competition
Lecture 8 Nonprofit Strategy: On the Frontier
Lecture 9 Section Review: Origins and Evolution
Section 3: Core Strategy Definition and Framework
Lecture 10 Section Introduction
Lecture 11 Core Strategy Defined
Lecture 12 The Core Strategy Framework
Lecture 13 Applying the Framework
Lecture 14 Where Do You Find Strategy?
Lecture 15 Section Review: Core Strategy
Section 4: What is Not Strategy?
Lecture 16 Metaphors, Plans, and Models
Lecture 17 Case Studies: Just-So Stories
Section 5: Course Summary and Review
Lecture 18 A Continuous Conversation
People who own strategy: CEOs, board members, C-level executives, and business unit leaders.,People who want to influence strategy: anyone who wants to make their strategy conversations more productive.


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