Brand Strategy Fundamentals




What you'll learn
The six pillars of brand strategy
A clear understanding of your brand identity
A deep understanding of your customer's needs, pain points, and journey.
How to communicate the value of your brand
Requirements
No experience neccesary
Description
This brand strategy course equips you with the secrets to unlock your brand's true potential. Buckle up and embark on a journey that will reshape your vision, connect you with your ideal customers, and empower you to build a brand that stands out from the crowd. Learn the six pillars of brand strategy to set yourself up for success.Kit Hindin is the Creative Director of New Media Design, and has worked with brand design and strategy for over 20 years. Kit also teaches innovation and entrepreneurship and has coached early-stage entrepreneurs in business fundamentals for over seven years."Having watched many brands skip over the essential foundations and jump straight into logos and campaigns, I want to give everyone access to the core principles of band strategy, like understanding your why, knowing your customers and competitors, learning how to communicate your value proposition, and creating a solid brand identity."Why This Course Matters: A strong brand is built on a strong foundation. Before you develop your brand voice, identity, or logo, this course equips you to understand the essence of your business and the people you serve. This knowledge will inform every aspect of your brand strategy, ensuring authenticity and customer resonance.Course Structure: This course is divided into six core modules, focusing on the six pillars of brand strategy, each leading you closer to a deeper understanding of your business and customers.
Overview
Section 1: Introduction: The Six Pillars of Brand Strategy
Lecture 1 Introduction
Lecture 2 The Six Pillars of Brand Strategy
Section 2: Know Thyself
Lecture 3 Your Brand's DNA
Lecture 4 Brand Purpose
Lecture 5 Brand Vision
Lecture 6 Brand Mission
Lecture 7 Brand Values
Section 3: Know Your Market: Aligning Brand, Customer, and Competition
Lecture 8 Competitors: How Understanding Them Can Boost Your Brand
Lecture 9 Empathy: Building a Brand your Customers Love
Section 4: Experience is Everything: Customer Discovery
Lecture 10 Customer Personas: Shortcuts for Targeted Branding
Lecture 11 User Journey Mapping: Crafting Seamless Brand Experiences
Section 5: Focus on Value
Lecture 12 Unleashing Your Brand's Secret Weapon: Crafting a Compelling USP
Lecture 13 Features to Benefits: Communicate your Value
Lecture 14 Crafting Your Value Proposition: The Heart of Your Brand Story
Section 6: Build Your Brand Identity
Lecture 15 Finding Your Brand's Personality
Lecture 16 Creating Your Brand Voice
Lecture 17 The Power of a Name: Crafting a Memorable Brand Name
Section 7: Be Consistent: Building a Brand Strategy Document
Lecture 18 The Brand Rulebook: Creating Brand Guidelines for Consistency
Lecture 19 Conclusion
Anyone starting out in business or wanting to go deeper into understanding how to build a successful brand or business


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