Growing Your Business Through Strategic Partnerships




What you'll learn
What a strategic partnership is and how they fit into an organisation.
The differences between marketing and sales teams.
The five main benefits of a strategic partnership and how they can help your business to grow. select, the importance of knowing your prospective partner
Learn about 22 different strategic partnership structures and which ones are right for your business.
How to identify strategic partnership opportunities & important questions you must consider before moving forward.
What can your company bring to the table? What is your value in the partnership?
What do you need/expect from a partner?
Search, Screen & Select: Identifying prospective partners.
The importance of knowing your partner and gathering information.
How to build a partnership proposal.
How to manage the partnership from finalising the deal, implementing the campaigns, monitoring success and nurturing the relationship.
Building a partnership ecosystem.
The importance of transitioning the partnership: to exit or scale up the partnership?
Requirements
No experience or skills needed. Just a willingness to learn how strategic partnerships can help grow your business or how to help others grow their business.
Description
A comprehensive masterclass designed to empower business owners, marketing and sales staff and students on the importance of strategic partnerships and how to implement them.Strategic partnerships are a necessity to help your company grow, and it is important to be able to understand why your company needs a partnership and how to identify partnership opportunities in order to increase brand awareness, expand your company and to grow into new regions and markets.Many businesses are incurring major capital expenditure for growth and expansion when they could be saving on expenditure by forging strategic partnerships with complimentary brands and sharing resources and strengths that they may not have themselves.In this course, you will learn what a strategic partnership is and the benefits of forging partnerships. You will also learn about 20+ different types of strategic partnerships and how to identify the right ones for you.We will also cover how to add value to a partnership, the important information to include in a partnership proposal, and how manage and nurture a strategic partnership relationship.There are interactive activities using real-life companies to help get you into the mindset of a strategic partnership and you will receive a Human Resource Development Corporation accredited certificate upon completion.
Overview
Section 1: Introduction
Lecture 1 Course Introduction
Section 2: Module 1: What is a Strategic Partnership?
Lecture 2 What is a Strategic Partnership
Section 3: Module 2: Benefits of a Strategic Partnership
Lecture 3 Benefits of a Strategic Partnership
Section 4: Module 3: Different Partnership Structures
Lecture 4 Different Partnership Structures
Section 5: Module 4: Identifying Partnership Opportunities
Lecture 5 Identifying Partnership Opportunities
Section 6: Module 5: What can your Company Bring to the Table?
Lecture 6 What can your Company Bring to the Table?
Section 7: Module 6: Targeting Prospective Partners
Lecture 7 What you need/expect from a partner
Section 8: Module 6: Targeting Prospective Partners
Lecture 8 Search, Screen, Select: Identifying Prospective Partners
Section 9: Module 7: How to Build a Partnership Proposal
Lecture 9 How to Build a Partnership proposal
Section 10: Module 8: Managing the Partnership
Lecture 10 Managing the Partnership
Section 11: Module 9: Building a Partnership Ecosystem
Lecture 11 Building a Partnership Ecosystem
Section 12: Module 10: Exiting or Scaling the Partnership
Lecture 12 Exiting or Scaling the Partnership
Section 13: Conclusion
Lecture 13 Summary & Conclusion
Section 14: Activities
Lecture 14 Strategic Partnership Matchmaker and Mismatch
Business owners, company directors, marketing and sales, students, athletes.


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