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What you'll learn
At the end of the course, you will learn how to build campaigns from scratch.
You will also learn how to run retargeting ads across MULTIPLE platforms - Facebook, Google and YouTube - the power comes when you use ALL 3 platforms in harmony together.
Requirements
This course assumes NO knowledge in Pay Per Click marketing.
Internet Access
Description
**This Course Is BRAND NEW**
Ever wondered how businesses do such clever retargeting?
Want to learn how to retarget across MULTIPLE platforms? Retargeting on multiple platforms is extremely powerful.
After all, that is how your customers behave online - we live in a multi platform world where people research on multiple platforms and multiple devices.
This is your chance to learn from someone who implements those exact campaigns?
My name is Ilana Wechsler, and I run a dedicated PPC agency. We specialise in ONLY PPC - so that means we are masters at our craft.
I also teach in-person at Sydney University (in Australia) - so I am also a teacher on this subject.
So here is your opportunity to learn from someone who not only does this for a living, but also teaches this subject.
What is Retargeting?
As you most likely know, most websites only get leads and sales from 5% of all their traffic. So, what about the remainder 95% of the traffic that comes to your website.
Retargeting is a great way to re-engage your past website visitors to entice them to come back again and again, and hopefully buy.
There is a reason SO many businesses do retargeting.... because it works. AND, it usually yields the highest Return On Investment.
So, if you want to learn how to run PROFITABLE retargeting campaigns, then this course is for you.
In This Course, You Will Learn
The EXACT process we use to create retargeting campaigns for our clients.
We assume no knowledge at all, so we walk you through the basics.
You will learn
What is retargeting (or otherwise known as remarketing)?What is the best place start?How to set up all the tracking so I can be sure I know what is working and what is not?How to create retargeting campaigns in AdWords, Facebook AND YouTube.Step-by-step, live walk-throughs how to do implement the campaigns the RIGHT way.How to be sure you are NOT showing ads to people who have already purchased (classic mistake!).And LOTS more
So, if you are looking at becoming a master at Retargeting, then this course is for you.
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This course will be continually updated so you can be sure you will kept up to date with all the constant changes that Google make.
Click Enrol Now to access the course instantly.
And of course, if you are not satisfied with this course, you will receive a full refund for up to 30 days after your purchase.
Overview
Section 1: Introduction
Lecture 1 Introduction To This Course
Lecture 2 Planning Your Retargeting Campaign
Lecture 3 What Are Remarketing Lists? We Cover The Basics
Lecture 4 Exercise: Plan Your Retargeting Campaign
Section 2: Linking Google Analytics To AdWords
Lecture 5 Introduction To Linking Analytics To AdWords - Why and What is it?
Lecture 6 Live Walkthrough: How To Link Google Analytics To AdWords
Lecture 7 Live Walkthrough: Creating Audiences In Analytics To Use In AdWords Remarketing
Section 3: Google Tag Manager - Using Tag Manager to House All The Tracking Codes
Lecture 8 Live Walkthrough: How To Create A New Google Tag Manager Account?
Lecture 9 Live Walkthrough: How To Add Analytics Code To Your Website Using Tag Manager
Lecture 10 Live walkthrough: How To Add AdWords Conversion Tracking To Website Using GTM
Lecture 11 Live Walkthrough: How To Upload the Facebook Pixel To Your Website Using GTM
Section 4: Creating A Retargeting Campaign In Google AdWords
Lecture 12 Live Walkthrough: How To Create Your Remarketing Tag
Lecture 13 Live Walkthrough: How To Create Your First Remarketing List
Lecture 14 Live Walkthrough: How To Create Other Remarketing Lists
Lecture 15 Step By Step Walkthrough: How To Create A Retargeting Campaign in Google AdWords
Lecture 16 Live Walkthrough: How To Exclude People Who Have Already Purchased In Campaigns
Lecture 17 Don't Miss This Gotcha: Incorporating Exclusions In Your RM Campaign.
Lecture 18 Walkthrough: How To Add In The Exclusions In Your Remarketing Campaign
Section 5: Creating Retargeting Campaign in Facebook
Lecture 19 Creating Your Ad Account
Lecture 20 What Is The Facebook Pixel & Why Do You Need It
Lecture 21 Creating The Facebook Pixel
Lecture 22 Creating Your First Remarketing List
Lecture 23 Live Walkthrough: Creating Remarketing Lists By Duration
Lecture 24 Live Walkthrough: How To Create A Custom Conversion To Optimize Your Campaign
Lecture 25 Live Walkthrough: How To Create A Remarketing Campaign Using Power Editor
Section 6: Creating Retargeting Campaign in YouTube
Lecture 26 Live Walkthrough: How To Link Your YouTube Account To AdWords
Lecture 27 Live Walkthrough: How To Create A YouTube Remarketing List
Lecture 28 Live Walkthrough: How To Create RM Lists Of Certain YouTube Videos Watched
Lecture 29 Live Walkthrough: How To Create A Remarketing Campaign In YouTube
Anyone who wants to learn how to run profitable retargeting campaigns,Anyone who wants to learn how to create a retargeting campaign from scratch.,Anyone who wants to learn HOW run a retargeting campaign with the best chance of success.,Anyone who wants to learn how to run a retargeting campaign properly, and NOT waste money on showing ads to your existing leads


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