What you'll learn
Programatic Advertising
DV360 - DSP
Oracle BlueKai - DMP
Introduction to CM360
DBM
Requirements
No
Description
This course is for someone who wants to get into Programmatic Advertising. In this course we will first explain:Section 1:Evolution of Programatic Advertising Overall ecosystem of Programatic Advertising What are the different parties involved in the ecosystem Section 2:Once you have a basic understanding of this, we will directly jump into DV360 UI which is the largest DSP to run Programatic campaigns and will learn:1. Difference between DV360 and Google Ads and why should advertisers switch to DV3602. Step by step walk-through on live dashboard about how to create Advertiser, Campaigns, Insertion Order and Line Items3. You will learn about reporting and go through different types of reports and dashboard and learn to schedule and export these reports4. You will learn about types of YouTube campaigns and how to traffic Different types of YouTube campaigns5. You will also learn how to create an impactful campaign (Display and YouTube) and what strategy should you adapt when choosing targeting and how you should traffic multiple line items to create an impactful overall campaignHere are the lessons in this section:1. Difference Between Google Ads and DV360 (Learn about why people switch from Google Ads to DV360)2. DV360 Platform Walk-through (Get familiar with the different sections of the platform)3. Create your first Advertiser (Understand the hierarchy of a campaign elements in DV360 and learn to create an Advertisiser)4. Create your first Campaign (Create your first campaign)5. Create your first Insertion Order (Learn different options available while creating an Insertion order)6. Upload Creatives (Learn about different types of creatives and how to uplaod)7. Create Tracking pixels or Floodlight setup (Generate and download tracking pixels)8. Create your first Line Item9. How to report in DV36010: Types of YouTube campaigns on DV36011. How to Run YouTube campaigns12. Types of Deals in DV36013. Overview of Marketplace in DV360Section 3:Once we have a clear understanding of the above, we will learn about one of the most talked about platforms - DMPs or Data Management Platforms:1. I will explain what a DMP is 2. Take you through one of the largest DMPs - Oracle Bluekai3. Step by step show you how to create Audiences and Execute/Extract themOverall this course will serve as a fundamental course to give you a solid understanding of Programatic Advertising whether you are preparing for an interview, Job change or getting up-skilled to work as a Programmatic Trader or DMP consultantSection 4:1. Introduction to DoubleClick Campaign Manager2. Why use it?
Overview
Section 1: Introduction to programatic Advertising
Lecture 1 Introduction and Evolution of Programatic Advertising
Section 2: DV360 - Step by Step Guide to UI
Lecture 2 Lesson 1 - DV360 Tutorial: Google Ads VS DV360
Lecture 3 Lesson 2 - DV360 Tutorial: Platform walkthrough
Lecture 4 Lesson 3 - DV360 Tutorial: Create an Advertiser
Lecture 5 Lesson 4 - DV360 Tutorial: Create a campaign
Lecture 6 Lesson 5 - DV360 Tutorial: Create an Insertion Order
Lecture 7 Lesson 6 - DV360 Tutorial: Setup Floodlight Pixels
Lecture 8 Lesson 7 - DV360 Tutorial: Upload Creatives
Lecture 9 Lesson 8 - DV360 Tutorial: Create Line Items and start your first campaign
Lecture 10 Lesson 10 - DV360 Tutorial: Reports and Dashboard - Schedule, Run and Download
Lecture 11 Lesson 10 - DV360 Tutorial: Types of YouTube Ads
Lecture 12 Lesson 11 - DV360 : Create TrueView Line Items
Lecture 13 Lesson 12 : Types of Deals in DV360
Lecture 14 Lesson 13: Overview of Marketplace in DV360
Lecture 15 Lesson 14: Setup and Configure Deals
Lecture 16 Lesson 15: Upload 3rd Party tags as Creatives
Lecture 17 Lesson 16: Native Ads and Rich Media Ads
Lecture 18 Troubleshoot Line item not delivering in DV360
Section 3: DMP (Data Management Platform)
Lecture 19 Lesson 1: DMP: What is a Data Management Platform?
Lecture 20 Lesson 2 - DMP - Oracle BlueKai : UI and Audience Taxonomy Walk-through
Lecture 21 Lesson 3 - DMP - Oracle BlueKai : Export and Activate Audience Segments
Section 4: DCM and DV360
Lecture 22 DoubleClick Campaign Manager Introduction and why to use it
Beginners in Digital Marketing, Digital Marketing Professionals who want to get into Programatic Advertising


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