What you'll learn
Create and refine your own personal brand identity and voice
Identify the platform that most allows you to shine and tailor your strategy to match
Advance your career by turning your personal brand into a business asset for your current job
Increase your visibility with the same tools used by brand and marketing professionals
Explore the exciting world that opens to you when you have a strong, unique personal brand
Arm yourself with best practices to avoid the pitfalls of public visibility
Requirements
Openness to seeing yourself and being seen in new ways
Readiness to take advantage of the opportunities that online visibility can open up
Very basic tech skills: we'll be utilizing not only social media tools but also other offline platforms for personal brand building
Description
WARNING: taking personal branding seriously can change your life forever. Indeed, when I started thinking strategically about my own online identity, little did I know that a few years later I'd end up realizing my most unlikely dream: performing live on a Broadway stage!If you also have ambitious professional and personal goals, personal branding in the digital age can be the most powerful tool in your arsenal for achieving them. But do you feel like you've already missed the boat in establishing an online presence? Are you intimidated by the social media landscape's vast array of platforms, tools, and competition and don't know where to start? Are you concerned about the potential pitfalls of online visibility?Drawing from my experience running marketing during the early days of Facebook, I will walk you step by step through the process of creating and refining your personal brand identity and then designing and implementing your own personal strategy.I believe passionately that every individual-young or old, seasoned professional or career beginner-should take seriously the power of personal branding in the digital age. It's never too late to start using your personal brand to seek advancement at work or to realize a specific personal dream. Whether you are starting from scratch or already have a fleshed out plan, this course is designed to enable you to fully harness the power of personal branding.Specifically, this course will cover:Creating and refining your own personal brand identity and voiceIdentifying the platform that most allows you to shineTailoring your strategy to match your chosen platform and mediumTurning your personal brand into a business asset for your current jobIncreasing your visibility with the same tools used by brand and marketing professionalsExploring the exciting world that opens to you when you have a strong, unique personal brandArming yourself with best practices to avoid the pitfalls of public visibilityWe won't just be talking about your personal branding, we'll be building it together from day one. Some of specific course activities will include:Building a content calendar with at least a month's worth of contentProducing content in a variety of formats: images, audio, video, etc.Practicing live hostingDesigning your own pitches for speaking engagements and press opportunitiesI know that putting yourself out there can be daunting but I also know that no matter what your goals are, building a strong personal brand will get you there faster. After taking this course, a year from now you will look back and be astonished by the new opportunities and connections that the power of personal branding has unlocked for you. Let's get started!
Overview
Section 1: Welcome to the course!
Lecture 1 From business to Broadway...and back again
Lecture 2 Let's give 'em something to talk about
Lecture 3 From role models to runway models...let's learn from the greats
Section 2: Thought Leadership
Lecture 4 Finding your voice
Lecture 5 So you want to write
Lecture 6 So you want to start your audio empire
Lecture 7 So you want to be a video mogul
Lecture 8 Creating a content schedule
Lecture 9 You gotta have a gimmick
Section 3: Your personal brand and your career
Lecture 10 Your boss, your job, and your brand
Lecture 11 Putting yourself out there
Lecture 12 Networking
Section 4: The challenges of a personal brand
Lecture 13 Crisis mode
Lecture 14 Pivoting your personal brand
Section 5: Next steps for your personal brand
Lecture 15 Using your personal brand for maximum impact
Lecture 16 What will your post-pandemic brand look like?
Section 6: That's a wrap!
Lecture 17 That's a wrap!
Career starters looking to accelerate their advancement,Seasoned professionals working to build industry-wide respect,Anyone seeking to achieve an ambitious personal goal,Career changers and pivoters hoping to open up new pathways,Anyone who feels they are ready for a second chapter of their career. Or a third. Fourth. Tenth?


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