What you'll learn
Identify loyalty building strategies
Build customer loyalty in your own business
Move beyond transaction customer relationships
Understand how loyalty programs drive business outcomes
Learn from examples that worked for other businesses
Create customer advocates
Requirements
A keen readiness to learn and put it into practice
Access to a computer, tablet or iPad
Headphones or speakers to listen to videos
Description
There is no question about the impact great customer service has on an organisation. How to build customer loyalty will give you the tools to make a connection and build a relationship with your customer base. Today we may be providing a service, tomorrow we may be a receiving one; it is the beauty of this that makes good customer service a truly human endeavour.This BITE SIZED course will give you the tools to move away from transactional customer interactions towards creating advocates and lifetime loyalty. You'll understand which loyalty strategies work and how they could work in your business. The customer experience is a human experience. This means relationships and loyalty play a big role; the stakes are high if you don't start recognising your customer as more than just a single point of sale.Each lecture has been carefully selected so that you can explore relevant and meaningful strategies to create a truly customer centric workplace. Build a culture that values the importance of each customer interaction and empowers employees to provide the best service possible. This course is full of tips and tricks to use inside and out of your workplace. It will motivate you to really understand and support the environment you're trying to create.Many people take part in creating these courses - from subject matter experts, to researchers and designers - to ensure you are provided with the best learning experience and the most up to date information. We're excited about education and want to give you the opportunity to be the best you can be.This BITE SIZED course will take you approximately 30 to 45 minutes to complete and will cover all of the components required to build customer loyalty. Our content will give you the opportunity to listen to experts and understand relevant models to use on your leadership journey when creating a truly human customer experience. Enjoy a collection of videos, interviews and engaging imagery used throughout our presentations.This BITE SIZED course is also part of our Master Series - The Customer: Service At Its Best. If you would like to really challenge yourself, join us for the entire journey.So what are you waiting for? Start tonight and be on your way to providing amazing customer service tomorrow.
Overview
Section 1: Welcome to How to Build Customer Loyalty
Lecture 1 Welcome to How to Build Customer Loyalty
Section 2: Customer Loyalty
Lecture 2 Customer Lifetime Value
Lecture 3 Designing a Customer Loyalty Program
Lecture 4 Examples of Loyalty Programs that Worked
Lecture 5 More Loyalty Programs
Lecture 6 Keep Customers Keen
Section 3: Retaining Customers
Lecture 7 Strategies to Retain Customers
Lecture 8 Ross Beard's 5 Ways to Retain a Customer
Section 4: Customer Advocates
Lecture 9 How to Create True Customer Advocates
Lecture 10 A Quote From Simon Mainwaring
Lecture 11 How Easy it is to Create Customer Opponents Rather than Advocates
Section 5: Congratulations! You now know how to Build Customer Loyalty
Lecture 12 How to Build Customer Loyalty
Anyone looking to improve the experience of their customers,Anyone with an interest in driving a strong customer focus within their organisation,Anyone looking to develop their organisation into an environment that customers want to interact with and develop loyalty to,Anyone with frontline customer service experience, leadership or management experience, whether in a junior to middle management level or those who wish to move into a middle/senior management role within a customer focussed organisation,Anyone from a small, medium or large organisation


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