What you'll learn
Learn how to create the perfect conference agenda
Understand how to conduct primary and secondary research
Find out how to turn your research into killer topics
Learn how to recruit world class speakers for free
Requirements
A basic understanding of B2B conferences is useful. For an introduction look for my coure "Introduction to Conference Production and Management".
Description
Do you want to bring world leaders and international CEOs onto the conference stage? It all starts with Creating Successful Conference Programmes! This course focuses on creating best-in-class content through teaching you research and content writing skills as well as techniques to recruit world-class speakers. Learn how to conduct primary and secondary research, how to analyse your findings and turning them into highly interesting topics. Understand how to write attractive conference programmes by creating different types of sessions and weaving your value drivers into each topic. In this course you will also master the art of speaker recruitment and how to get your dream speaker to support your conference.Downloadable course materials and templates will help you to immediately get started with your first conference - and stay organised.Course Curriculum:Creating Successful Conference ProgrammesIntroduction - Creating successful conference agendasConducting primary and secondary researchTopic generation, testing and validationWriting your conference agendaFinding and recruiting speakersDownloadable course materialA course certificate will be issued to all who successfully complete the course.This course includes five individual lectures and over 1 hour of on-demand video. Additional documentation and templates are also available for download. Additional courses are available and will cover conference marketing, sales, operations and finance.
Overview
Section 1: Creating Successful Conference Programme
Lecture 1 Introduction - Creating successful conference agendas
Lecture 2 Conducting primary and secondary research
Lecture 3 Topic generation, testing and validation
Lecture 4 Writing your conference agenda
Lecture 5 Finding and recruiting speakers
Lecture 6 Downloadable course material
Graduates and young professionals looking for a job in the event/conference business,Career switchers wanting to learn how to develop a conference business,Employees who have been tasked with organising a company event or conference


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