What you'll learn
Understand different marketing channels and their best use
Create the right content for your audience
Maximise your reach without blowing your budget
Set up and manage your own marketing plan
Requirements
No prior experience needed. An understanding of what business conferences are will be helpful.
Description
Creating Effective Conference Marketing Strategies will help you to maximise the reach - and ROI - for your conference. Learn marketing basics, understand the different marketing channels and get to know how to create the right content for your audience. You will also learn how to manage your own marketing plan and budget.Marketing your conference is key to attracting the right delegates and sponsors. Promoting your conference can be complex and tricky, so this course focuses on some of the basic success factors such as content creation and strategic planning.Creating Effective Conference Marketing Strategies will introduce you to a number of important marketing channels and teach you how to best used them. You will also learn how to write and create content for different target groups and channels.By creating a marketing plan and a marketing budget, you will learn how to lay the basis for a successful campaign while keeping your goals - and spending in mind. Useful tips and tricks will also show you how you can generate visibility and create awareness for free.This course includes over 40 minutes of on-demand videos, a downloadable marketing plan template and additional materials. Additional courses are available and will cover conference operations, sales, production and finance.
Overview
Section 1: Introduction
Lecture 1 Introduction to conference marketing
Lecture 2 Understanding different marketing channels
Lecture 3 Creating the right content for your audience
Lecture 4 Expanding your marketing reach
Lecture 5 Creating a strategic marketing plan
Lecture 6 Downloadable course material
Graduates and young professionals looking for a job in the event/conference business,Career switchers wanting to learn how to develop a conference business,Employees who have been tasked with organising a company event or conference


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