What you'll learn
Six tips to increase return on investment with marketing analytics
Three strategies for improving your marketing analytics
The five key ingredients of marketing analytics
The marketing analytics process: main steps to market analytics success
Nine ways to make your marketing analytics actionable
Key marketing analytics techniques
Five critical elements for successful customer analytics
Tip for improving your customer analytics strategy
How to use customer analytics the right way
Marketing strategies for your business
Marketing analytics mistakes to avoid
Components of marketing analytics
Requirements
No requirement
Description
Marketing analytics is the practice of managing and study metrics data in order to determined the return of investment of marketing efforts like calls-to-action, blog post, channel performance, and thought leadership pieces, and to identify opportunities for improvement. In business wise by tracking and reporting on business performance data, diagnostic metrics, and leading indicators metrics, this will let marketers to be able to provide answers to the analytical questions that will be significant and vital to the stakeholders. In this current competing business time, the more technology develops, the more time and budget is being allocated to chief marketing officers so that they can understand the performance and growth influence of their marketing efforts in the business environment. Currently there is a recent survey that is being predicted that marketing spending will will increase to 200% in the next three years ahead. Most of the times some marketing teams struggle to demonstrate credibility in most situation but with the adoption of strategic marketing analytics this can make it very easy to show on the return of investment.In any serious organization establishing the clear marketing objectives and goals is very important in ensuring that resources are being spent on specific responsibilities, in such case there can be accountability in that in case money is allocated to a particular promotion its the duty of the marketing team to account for the return on investment of the activities that the money was used for. There should be a very good system in place to create return on investment tracking plan, which will ensure that investments are than in the right way with the right accountability process and procedures.We must also understand that marketing analytics will never achieved its purpose when there is lack of experience and knowledge on the part of both the implementer s and employees, in this case management must ensure that the rightful change processes are done to bring everybody on board.
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 What is marketing analytics
Lecture 3 Types of marketing analytics
Lecture 4 Marketing analytics mistakes to avoid
Lecture 5 The benefits of marketing analytics
Lecture 6 Component of marketing analytics
Section 2: The Five Key Ingredient Of Marketing Analytics
Lecture 7 Culture
Lecture 8 Skills
Lecture 9 Structure
Lecture 10 Data
Lecture 11 Technology
Section 3: The Marketing Analytics Process: Main Steps To Market Analytics Success
Lecture 12 Determine the objective function of marketing analytics
Lecture 13 Connect the data across department
Lecture 14 Set up the rules and analytics techniques
Lecture 15 Build the analytics strategy and actionable tasks
Lecture 16 Build a professional analytics team
Section 4: Six Tips To Increase ROI With Marketing Analytics
Lecture 17 Establish a marketing objectives
Lecture 18 Set ROI goals
Lecture 19 Focus metrics that matter
Lecture 20 Create an ROI hacking pan
Lecture 21 Use analytics tools
Lecture 22 Experiment with tactics
Section 5: Three Strategies For Improving Your Marketing Analytics
Lecture 23 Lack of knowledge and experience
Lecture 24 Lack of sophisticated tools
Lecture 25 Limited data access
Section 6: Nine Ways To Make Your Marketing Analytics Actionable
Lecture 26 Identify which topics to blog about
Lecture 27 Refine your SEO strategy
Lecture 28 Decide which social media sites to spend your time on
Lecture 29 Determine email frequency
Lecture 30 Decide which content to use in lead nurturing campaigns
Lecture 31 Segment your email communications
Lecture 32 Improve your calls - to - action and landing pages
Lecture 33 Score and prioritize your leads for sales
Lecture 34 Focus on the marketing channels that actually work
Section 7: Seven Key Marketing Analytics Techniques
Lecture 35 Set up conversion goals for important events
Lecture 36 Integrate data from all your marketing platforms
Lecture 37 Track users by funnel
Lecture 38 Use UTM parameters
Lecture 39 Create re-marketing audiences
Lecture 40 See which pages have the most user scroll - depth
Lecture 41 Analyze your traffic by marketing channel
Section 8: Five Critical Elements For Successful Customer Analytics
Lecture 42 Marketing and sales strategy
Lecture 43 Data and infrastructure
Lecture 44 Deep data science expertise
Lecture 45 Measuring results
Lecture 46 Integration and execution
Section 9: 5 Tips For Improving Your Customer Analytics Strategy
Lecture 47 Create targeted customer segments
Lecture 48 Improve personalized offers and experience
Lecture 49 Optimize results from execution channels
Lecture 50 Make better data - driven decisions
Lecture 51 React to external factors quickly
Section 10: How To Use Customer Analytics The Right Way
Lecture 52 Customer retention
Lecture 53 Increase sales and profitability
Lecture 54 Customer engagement
Lecture 55 Walk in the customers shoes
Section 11: Marketing strategies for your business
Lecture 56 Marketing strategies for your business
Companies, managers, business consultants, entrepreneurs, instructors, self employed, customers, CEO, business professionals, business students, marketers, directors


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